analytics

Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.[read more]

Pinterest analytics

Pinterest hit 10 million unique monthly visitors faster than any other site and shows no signs of slowing down. There are many analytics tools that measure Pinterest activity, but which one is best? Here are the pros and cons of three free analytics tools that will help you decide.[read more]

analytics and marketing/shutterstock

Over the next three years, CMOs expect to increase their marketing analytics budget by 60%. But for those that don’t have a background in analytics or technology this may seem like a daunting task, and many are left wondering, “Where do I start?”[read more]

Google's Think Insights

Google's new Think Insights tool is a massive information resource for marketers, providing the "latest research in digital marketing" as well as "industry-leading case studies and Google’s latest research, strategic perspectives, interviews with innovators and experts and more."[read more]

When shopping for the ideal dashboard to implement social media marketing for your business, there are several key factors to consider. A good dashboard can increase customer engagement, monitor your brand and measure the results of your marketing campaigns.[read more]

Wouldn’t it be nice if all of your customers respected you, paid on time and were your biggest advocates? Having a customer database like that should be one of the ultimate goals for a business of any size. But first, you must get to know your IDEAL PROSPECT.[read more]

One-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.[read more]

Social media monitoring companies are preparing for the upcoming Valentine’s Day. Whether people are greeting their loved ones or sharing their negative opinions of the holiday, there will be a huge increase in the amount of posts that users normally share via social networking sites.[read more]

I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus. The problem is most can’t find a good seat and don’t even know where the bus is going.[read more]

lh4.ggpht.com

The Twitter statisticians at HiveMindMap display the most popular hashtags from the last seven days in a kaleidoscopic spider diagram, with affiliated links connected by multicoloured tendrils. Businesses can use HiveMindMap to discover how interests are connected and identify trends related to their services.[read more]

Image courtesy of author via Flickr

Here's a look at the four equally important legs of online marketing.[read more]

Originally published as Retention Science Launches, Aims to Use Big Data to Improve Customer Retention on Technorati BusinessFor marketers, customer acquisition usually receives more attention than retention, but Retention Science, the latest company to launch out of Santa Monica, CA. based Mucker Labs hopes to change that...[read more]

XYZ/shutterstock.com

This is a brief but helpful review of social media data analysis and the digital elements that feed into it.[read more]

shaileshnanal/shutterstock.com

Truth be told, Facebook Insights has more ways to measure reach than Larry King has had wives. It’s bordering on the ridiculous because everyone seems to define “reach” in a different way.[read more]

There has been a lot of press attention to the announcement by DataSift that it would be creating “a cloud-computing platform that enables entrepreneurs and enterprises to extract business insights from Twitter's public Tweets… dating back to January 2010.” I think it's important to address a very simple fact here. Twitter data is public! Sure you can have private tweets, DMS, etc, but if you want to have a private conversation, use email...[read more]

Companies have long known the value of business analytics to improve costs and business efficiency. Now, using new big data analytics technology & solutions, businesses can gain new insights into customer perceptions via social media on endless topics from football and baseball - to movies and retailing. These new technologies can even distinguish irony, albeit this technology is still evolving, and figure out which tweets are just noise and which are truly actionable insights. Identifying these nuggets can give companies the opportunity to react in a timely fashion that dramatically (and positively) impact their brands.[read more]

When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer. Ug.[read more]

Seriously, How do you measure success? I'm always surprised when I ask this question how many people answer with something like..."Well... when I get a lot of comments" (or traffic, or money, etc.) But how do you measure "a lot?" And furthermore, in 6 months, how do you duplicate the process?[read more]

Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..?[read more]

It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute  to excellent customer experiences and greater customer engagement.  Those are the real catalysts of market growth and the greatest disruptive forces at work in enterprise software today. Filtering...[read more]