analytics posts, articles, and infographics

5 Facebook Insights Your Business Can’t Ignore

April 27, 2012 by Annalise Kaylor
with 3,477 views

Truth be told, Facebook Insights has more ways to measure reach than Larry King has had wives. It’s bordering on the ridiculous because everyone seems to define “reach” in a different way. [read more]

Want Privacy? Use Email: Twitter Sells Public Data to DataSift

March 5, 2012 by Tammy Kahn Fennell
with 410 views

There has been a lot of press attention to the announcement by DataSift that it would be creating “a cloud-computing platform that enables entrepreneurs and enterprises to extract business insights from Twitter's public Tweets… dating back to January 2010.” I think it's important to address a very simple fact here. Twitter data is public! Sure you can have private tweets, DMS, etc, but if you want to have a private conversation, use email... [read more]

How Social Media Analysis Can Impact the Business World and So Much More

February 6, 2012 by Rod Smith
with 876 views

Companies have long known the value of business analytics to improve costs and business efficiency. Now, using new big data analytics technology & solutions, businesses can gain new insights into customer perceptions via social media on endless topics from football and baseball - to movies and retailing. These new technologies can even distinguish irony, albeit this technology is still evolving, and figure out which tweets are just noise and which are truly actionable insights. Identifying these nuggets can give companies the opportunity to react in a timely fashion that dramatically (and positively) impact their brands. [read more]

9 of 10 Online Marketers Make the Same Silly Mistake

February 1, 2012 by Barry Feldman
with 2,125 views

When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer. Ug. [read more]

How Do You Determine Your Progress? Inside the Mind Episode 4

January 27, 2012 by Tommy Walker
with 303 views

Seriously, How do you measure success? I'm always surprised when I ask this question how many people answer with something like..."Well... when I get a lot of comments" (or traffic, or money, etc.) But how do you measure "a lot?" And furthermore, in 6 months, how do you duplicate the process? [read more]

An Outlook for Social Media in 2012

January 20, 2012 by Luke Knight
with 1,508 views

Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]

Analytics, Cloud Computing Challenge Flat Growth in Forrester’s Tech Market Outlook for 2012

January 5, 2012 by Shiraz Datta
with 934 views

It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute to excellent customer experiences and greater customer engagement. Those are the real catalysts of market growth and the greatest disruptive forces at work in enterprise software today. Filtering... [read more]

Why Your Social Media Campaign May Be Doomed

December 7, 2011 by Hollis Tibbetts
with 349 views

Your organization's social media initiative is hobbled - potentially even endangered without integration software. It's nearly impossible for a business of significant size to get the full value of a social media initiative in place without using some sort of Integration software layer [read more]

Is YouTube Analytics Much More Than a New Coat of Paint?

December 6, 2011 by Andy Havard
with 707 views

YouTube has just launched its brand new look, which has brought with it a new look to YouTube Insight - YouTube Analytics. I explore whether the new YouTube Analytics is much more than just a pretty face. [read more]

Delete Your Klout Profile Now!

November 9, 2011 by Rohn Jay Miller
with 14,806 views

"The fundamental evil of Klout is that it’s just a venture capital-backed company looking to leverage into a big IPO payday and the only value proposition they offer is their ability to identify, train and exploit people they can sell to advertisers as “key influencers,” The entire social rating concept is ethically bankrupt. [read more]

It’s Not the Metrics. Your Marketing Just Sucks.

October 15, 2011 by Robin Cangie
with 2,608 views

Despite the increasing availability of tools to help them link their campaigns to the bottom line, the majority of marketing executives are dissatisfied with their companies’ ability to measure marketing and social media ROI. News flash: It’s not that you have bad metrics. It’s that your marketing sucks. [read more]

Social Media Marketing Analytics - Brand Monitoring, Part 2 of An Exclusive 7-Part Series

October 11, 2011 by Michael Midure
with 984 views

"Brand Monitoring has become an extremely necessary and important responsibility for any business in today’s environment." [read more]

13 Questions Answered with Facebook Fan Page Analytics

September 14, 2011 by Adam Schoenfeld
with 3,060 views

"At Simply Measured, we've been knee-deep in Facebook Fan Page analytics, working with top brands and agencies to make sense of Facebook data. To highlight the analysis and our customers are doing on Facebook, we put together a top 10 13 list of key questions you can answer with Facebook Fan Page analytics." [read more]

A Letter to GooglePlus Project Managers and Marketers

August 25, 2011 by Austen Mayor
with 711 views

Social media platforms really need to focus on niches and this has never been truer than with your latest social endeavour, Google+. I for one am seriously rooting for G+. I believe there is great potential there after using it for a couple of months, but I implore that you focus your brand, messaging and calls to action on one... [read more]

5 Ways to Measure the Success of Your Social Media Strategy

August 24, 2011 by Joshua Leatherman
with 2,458 views

Social media followers are not baseball cards, they're not meant to be collected. Their value does not increase with time, in fact, they have no monetary value whatsoever. You cannot sell them. The number of people you have in your network is not an indication of how profitable you will be. Why then do we work so... [read more]

How to Use Social Media Data to Improve Paid Search Campaigns

July 26, 2011 by Steady Rain
with 626 views

"These days, it seems like there’s a new management tool, tracking metric, or ad product springing up every hour. To get a competitive edge, I strongly suggest using data from other sources to inform your PPC strategy. Today, we’ll specifically look at social media data sources." [read more]

Don't Just Question Authority. Question Marketing.

June 28, 2011 by Bruce Kasanoff
with 302 views

Are you wasting money on marketing? The answer is almost certainly yes. [read more]

5 Key Tech Trends Driving Social CRM

June 20, 2011 by Harish Kotadia, Ph.D.
with 1,556 views

Social Media channels are the new front-end of CRM system and CRM system should be designed in such a way that it captures all relevant information from Social Media channels and uses Predictive Analytics and Knowledge Management tools to derive insights and help in decision making. Here’s how five key technological trends are driving evolution of CRM into next generation Social CRM systems. [read more]

Does Size Matter? (In Social Media Analytics)

May 25, 2011 by Eric Goldstein
with 1,385 views

Takes a look at how different approaches to building a social media presence are interpreted by some of the leading social benchmarking services - Klout, Peer Index, etc.. [read more]

The Most Complete Twitter Application List Available - 2011 Edition

May 13, 2011 by Eric Goldstein
with 54,786 views

This valuable resource provides a quick detailed categorized breakdown of hundreds of the key and fun available Twitter Apps for you to quickly see and test. Since apps come and go, this recently updated and merged list ensures you won't be reaching Twitter apps that no longer exist. [read more]