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An Outlook for Social Media in 2012

January 20, 2012 by Luke Knight

Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..?[read more]

Analytics, Cloud Computing Challenge Flat Growth in Forrester’s Tech Market Outlook for 2012

January 5, 2012 by Shiraz Datta

It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute  to excellent customer experiences and greater customer engagement.  Those are the real catalysts of market growth and the greatest disruptive forces at work in enterprise software today. Filtering...[read more]


Why Your Social Media Campaign May Be Doomed

December 7, 2011 by Hollis Tibbetts

Your organization's social media initiative is hobbled - potentially even endangered without integration software. It's nearly impossible for a business of significant size to get the full value of a social media initiative in place without using some sort of Integration software layer[read more]

Is YouTube Analytics Much More Than a New Coat of Paint?

December 6, 2011 by Andy Havard

YouTube has just launched its brand new look, which has brought with it a new look to YouTube Insight - YouTube Analytics. I explore whether the new YouTube Analytics is much more than just a pretty face.[read more]

Delete Your Klout Profile Now!

November 9, 2011 by Rohn Jay Miller

"The fundamental evil of Klout is that it’s just a venture capital-backed company looking to leverage into a big IPO payday and the only value proposition they offer is their ability to identify, train and exploit people they can sell to advertisers as “key influencers,” The entire social rating concept is ethically bankrupt.[read more]


It’s Not the Metrics. Your Marketing Just Sucks.

October 15, 2011 by Robin Cangie

Despite the increasing availability of tools to help them link their campaigns to the bottom line, the majority of marketing executives are dissatisfied with their companies’ ability to measure marketing and social media ROI. News flash: It’s not that you have bad metrics. It’s that your marketing sucks.[read more]

Social Media Marketing Analytics - Brand Monitoring, Part 2 of An Exclusive 7-Part Series

October 11, 2011 by Michael Midure

"Brand Monitoring has become an extremely necessary and important responsibility for any business in today’s environment."[read more]

13 Questions Answered with Facebook Fan Page Analytics

September 14, 2011 by Adam Schoenfeld

"At Simply Measured, we've been knee-deep in Facebook Fan Page analytics, working with top brands and agencies to make sense of Facebook data. To highlight the analysis and our customers are doing on Facebook, we put together a top 10 13 list of key questions you can answer with Facebook Fan Page analytics."[read more]

A Letter to GooglePlus Project Managers and Marketers

August 25, 2011 by Austen Mayor

 Social media platforms really need to focus on niches and this has never been truer than with your latest social endeavour, Google+. I for one am seriously rooting for G+. I believe there is great potential there after using it for a couple of months, but I implore that you focus your brand, messaging and calls to action on one...[read more]


5 Ways to Measure the Success of Your Social Media Strategy

August 24, 2011 by Joshua Leatherman

Social media followers are not baseball cards, they're not meant to be collected.  Their value does not increase with time, in fact, they have no monetary value whatsoever.  You cannot sell them.  The number of people you have in your network is not an indication of how profitable you will be.  Why then do we work so...[read more]

How to Use Social Media Data to Improve Paid Search Campaigns

July 26, 2011 by Steady Rain

"These days, it seems like there’s a new management tool, tracking metric, or ad product springing up every hour. To get a competitive edge, I strongly suggest using data from other sources to inform your PPC strategy. Today, we’ll specifically look at social media data sources."[read more]

Don't Just Question Authority. Question Marketing.

June 28, 2011 by Bruce Kasanoff

Are you wasting money on marketing? The answer is almost certainly yes.[read more]

5 Key Tech Trends Driving Social CRM

June 20, 2011 by Harish Kotadia

Social Media channels are the new front-end of CRM system and CRM system should be designed in such a way that it captures all relevant information from Social Media channels and uses Predictive Analytics and Knowledge Management tools to derive insights and help in decision making. Here’s how five key technological trends are driving evolution of CRM into next generation Social CRM systems.[read more]

Does Size Matter? (In Social Media Analytics)

May 25, 2011 by Eric Goldstein

Takes a look at how different approaches to building a social media presence are interpreted by some of the leading social benchmarking services - Klout, Peer Index, etc..[read more]

The Most Complete Twitter Application List Available - 2011 Edition

May 13, 2011 by Eric Goldstein

This valuable resource provides a quick detailed categorized breakdown of hundreds of the key and fun available Twitter Apps for you to quickly see and test. Since apps come and go, this recently updated and merged list ensures you won't be reaching Twitter apps that no longer exist.[read more]

Social Media/Networks: a Search for Basic Info

April 26, 2011 by Toshal Shenai

A newbie in the field of Social Media, as well as Marketing, I wish to get help, information, and guidance. i appeal to all the experts to help us, and build this community of Online marketers![read more]

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

March 30, 2011 by Nathan Gilliatt

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis? A few thoughts for discussion...[read more]

You Got the Grammys All Wrong: the Limits of Social Media Monitoring

February 16, 2011 by Tom Webster

Well, it isn’t really your fault. I’m also not going to beat up on the tool – it was built to track mentions, and I have no reason to believe that it didn’t do an admirable job (so, Meltwater folks, stand down – this isn’t about you.) The issue here is that you were asked the wrong question. Tracking mentions for predictive purposes is of dubious value – in the short term, the volume of mentions is a random walk.[read more]

Monitoring vs Analytics [Infographic]

February 9, 2011 by Paul Dunay

I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I looked at dozens of dashboards, and reams of reports. In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there.[read more]

Social Media Analytics – Understanding Your Social Customer and Context

February 8, 2011 by Jennifer Roberts

Customers can be referencing and commenting about your company, your products and brand within a number of different contexts. Not only do companies need to have a more sophisticated view into their social customer but also the social network in which their products or services are being discussed, evaluated and referenced. This social landscape may cross industries, interests and categories.[read more]