#sxsw

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Tips for brand marketers from Intel's Ekaterina Walter, BuzzFeed's Jonah Peretti and other thought leaders from SXSW 2013. SXSW attracts social media and technology enthusiasts from all over the world for a variety of reasons. One of the coolest tings about the interactive portion of the festival is the collection of brainpower that descends upon Austin.[read more]

I attended a panel by the guys at Maker Studios on the future YouTube and vloggers. It was called, “The Future of Video; The Post YouTube Apocalypse” and focused on vloggers and how the platform will develop. The panel was interesting, and the guys were hilarious, but when one of the panelists, ShayCarl, remarked on how YouTube will evolve, it inspired me to take a look at the entire conversation around YouTube at SXSW.[read more]

Lisa Stone, BlogHer CEO and co-founder

The main question on everyone’s mind was, with the thousands of sponsored posts going live each day, how do bloggers maintain a trustful relationship with their readers, and how can brands integrate themselves successfully into these conversations.[read more]

Because we have the statistically #2 largest social network tied to our OS, we Android users can have things pre-installed into our phones that you iPhone folks would only dream of. Our Google Android Instant Upload mobile phone feature automatically uploads your photos to an album on Google+. Good for daytime birthday parties, bad for SXSW.[read more]

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With these top concerns in mind it’s critical that marketers and PR professionals don’t head into SXSW thinking it’s a fun break from the norm; it’s really more of a highly entertaining test to see how good you are. How well aligned are the analytics and automation solutions you’ve already adopted and put in place?[read more]

The SXSW session, Mythbusting: Engineering a Viral Video, focused on what the actual, attainable elements of a viral video were – and how they could be engineer and if it was even possible. How do you make a video that will become the next Gangnam Style? Every marketer, producer and brand has tried but it is usually the dad from rural Idaho, whose video was shot on a cell phone, who takes the cake.[read more]

rindambanerjee / Shutterstock.com

Job fairs are usually known as events with less-than-impressive employers recruiting for less-than-desirable positions. This was not the case at all. Apple, Dell, Google, Salesforce.com and other notable tech, media, startup and other digerati -- about 70 companies present -- were out in full-force.[read more]

Rod Favaron, CEO, Spredfast

Spredfast pulls together what appears to most social marketers to be a chaotic jumble of touch points, which have a great potential for creating engagement with low initial friction, but are a challenge to maintain, not to mention to measure and manage towards a goal.[read more]

My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing.  Put more diplomatically, there is both a new urgency on marketing’s...[read more]

A SXSW panel explored the very real possibility that companies may shortly be able to use our personal DNA--with or without our permission--for marketing and sales. Hang on![read more]

There is so much that happens at SXSW every year that going in blind can be a mistake. This visualization acts as a guide to the hottest parties to help attendees put together a plan of attack.[read more]

So here I sit in the DFW airport hanging out with David Berkowitz waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post? A big part of my “mission” for SXSXi is to create content after all. I have several other goals like networking (reconnecting and especially new...[read more]