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How to Use Google+ Hangouts on Air

May 7, 2012 by D William Jones
with 576 views
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On May 7th Google started rolling out the Hangouts On Air feature worldwide. Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point. [read more]

How to Use YouTube for Healthcare Content Marketing

April 25, 2012 by Patricia Redsicker
with 490 views
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When done right video and healthcare content marketing work together perfectly. Hospitals come across as being sincere and helpful, wanting to help people solve their most personal heath problems, when they use video to tell compelling stories. [read more]

ViDEO: How to "Be Engaging"

April 24, 2012 by Tommy Walker
with 437 views
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What does "Being Engaging" really mean? Is it really code for something else? Don't people really crave to be engaged? Let's explore how to do this AND avoid using cliche's [read more]

ViDEO: How to 'Provide Value'

April 13, 2012 by Tommy Walker
with 223 views
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Tommy

"Provide Value..." it's one of the most overused cliche's in online marketing, so what exactly does it mean? Note: This video does not use other cliche's to answer that question [read more]

Will Apple TV Turbo-Boost Vlogs?

April 11, 2012 by Rich Samuels
with 123 views
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The numbers so far are likely very small - but they're certain to grow. As AppleTV and it’s cousins become more commonplace, I expect that millions will soon begin to discover online entertainment - expanding the market so rapidly that conventional (aka traditional/old/archaic) media will be left scratching it's collective head. [read more]

ViDEO: Raising Prices Without Ticking Off Your Market

April 6, 2012 by Tommy Walker
with 127 views
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So, how does one raise their prices without making their market mad? [read more]

ViDEO: CNN's Steve Krakauer on Social TV, 2-screen Viewing and More

April 4, 2012 by Trevor Jonas
with 153 views
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Despite all the hype and discussion around social TV and the two screen viewing experience, a TVGuide.com survey released today found that 95% of people participate in social TV activities after watching a show, up from 68% last year. Among the other findings, the survey found a majority of people (76%) are motivated to participate in social TV activities due to a feeling that doing so will prevent their favorite show from being cancelled. [read more]

ViDEO - Human Media: Beyond Social Media (TEDx Talk)

March 29, 2012 by Isra Garcia
with 313 views
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In this TEDx talk I introduce and explain the idea of a more human media on the social web, Human Media, a different approach for marketing our audience according with the online revolution we are experiencing. [read more]

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A necessary skill: using the social web to produce and distribute content.

March 28, 2012 by Julie Morey
with 227 views
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Charlie Curran

Filmmaker and blogger Charlie Curran discusses the concurrent roles of film, photography and social media in “a necessary skill.” Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Charlie Curran, www.charliecurran.com [read more]

My Interview by Chris Heuer President of Social Media Club at SXSW

March 27, 2012 by Chris Kieff
with 273 views
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I was honored to be invited to appear on the Social Media Club channel at SXSW. I was doubly honored when Chris Heuer the Chairman and Co-Founder of the club decided to interview me. As much as I hate the sound of my voice and my look (as do most people) I think it went pretty well. Please let me know your thoughts in the comments. [read more]

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Video: 5 Essential Social Apps for Business Productivity - SalesChaosTV

March 22, 2012 by Dan Waldschmidt and Todd Schnick
with 1,022 views
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When there's just to much to do and you're spread all over the place, these five social tools can make you more productive and efficient. [read more]

VidEO: It's all so pint'resting!

March 21, 2012 by Cliff Figallo
with 681 views
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Bored with what you're looking at? Food not appetizing to you? Join Pinterest! People will follow your good taste and wishlists. Josh Rimer brought his video to our attention, now we bring it to yours.  [read more]

VidEO: "I refuse to be left here in the digital dust"

March 21, 2012 by Cliff Figallo
with 281 views
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Keeping up is a full time job. Join everything! Post everywhere! Follow everyone! Hire someone to keep track of your passwords! [read more]

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This stuff really works! Practical Applications for Social Media.

March 21, 2012 by Julie Morey
with 427 views
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“This stuff really works” discusses practical applications of social media. This episode features journalist Dan Patterson, Reverend Janetta Cravens Boyd, podcaster Brad Pendergraph, artist representative Alyson Stanfield, artist Eric Matelski, blogger Rebecca Bollwitt. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmakers: Chris Cavallari, Will Boyd, Andrew Arell, Jeremy McKenna, Erin Mogul. [read more]

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Video Storytelling: Hey B2B, Lighten Up! An Interview with Tim Washer, Part II of II

March 17, 2012 by Kathy Klotz-Guest
with 521 views
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Ikea did a funny video. B2B has to kick it up a notch. What Ikea did was make it look like an improv troop. They did these funny short vignettes around an office or a kitchen set-up. It was phenomenal. Now, you have Madison Avenue agencies doing this stuff. [read more]

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It helps us create everything…good and bad.

March 15, 2012 by Julie Morey
with 95 views
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"It helps us create everything" reflects on the delicate balance of positive and negative in a world fueled by social media. This episode features Brad Pendergraph, Sarah Weinstein, Noel Hidalgo, Steev Hise and Craig Hickman. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmakers: Chris Cavallari, Michael Harren, Sarah Weinstein, Steev Hise, Jaime McLeod. [read more]

This Is How You Launch a Brand. Nice Work, @DollarShaveClub

March 10, 2012 by Jay Dunn
with 2,320 views
4

"I'm Mike, founder of DollarShaveClub... Our blades are f#@#$%# great!... Stop paying for blade tech you don't need!... Stop forgetting to buy your blades every month... We are DollarShaveClub.com and the party is on!..."This is how you launch a brand. Nice work, @DollarShaveClub #branding  [read more]

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I want to do global things…aspirations of a media mogul-in-training

March 7, 2012 by Julie Morey
with 84 views
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"I want to do global things" features blogger, video host, and media mogul-in-training Audrey Breeze, www.audreybreeze.com. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Ali Anderson [read more]

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When did you transform...a young mother blogs a letter to her daughter.

February 29, 2012 by Julie Morey
with 171 views
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"When did you transform" features blogger Lisa Tabet-Chavez reading a letter to her small daughter, www.howtobeakidagain.blogspot.com. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Bennie Harris [read more]

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I want my story out there…social media pioneers on what first inspired them.

February 22, 2012 by Julie Morey
with 144 views
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"I want my story out there" features Matt Johnson, Sarah Weinstein, Pablo Schmitt, Craig Hickman, Damon Molloy, Noel Hidalgo, Andrea Mercado, David LaMorte, Dan Patterson, Jeff Hinz, CC Chapman and Sarah Vela. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmakers: Matt Johnson, Sarah Weinstein, Pablo Schmitt, Jaime McLeod, Damon Molloy, Michael Harren, Chris Cavallari [read more]

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