loyalty

Having lots of Facebook fans and good interaction skills lead to brand loyalty. So the million-dollar question is, “What makes a post shareable on Facebook?” How do businesses connect on a personal level with their fans? Increase brand interaction with these tips![read more]

Facebook is not a popularity contest! The number of likes you have is just a figure of how many people have been persuaded to click a little "thumbs up" icon. In increasing cases this is by acquiring fans by other than natural and organic means.[read more]

From Monitoring to Impact to Loyalty: The Total Life Cycle of the Social CustomerThat simple process is in reality a complex life cycle, requiring great internal coordination, often among multiple departments, agility to keep up with changing technology and customer preferences, and social media-savvy staff to engage the customer in a...[read more]

Este artículo nos muestra el porque debemos de llevar la página web de nuestro negocio a los dispositivos móviles. Ideas y recomendaciones[read more]

"Free apps? Is this enough to ease the pains of the giant lemon that RIM threw at its billions of customers? Reality checked, damage has been done. While BlackBerry had been the only reliable and instrumental communications tool during the Virginia quake back in August, customers are an unforgiving lot, customers are to be pleased and not to be asked for sympathy."[read more]

Social Rewards Programs provide incentives for your online audience to take certain actions - such as Tweet your content, like your Facebook fan page or comment on your blog articles. Its considered “Gamification” ...[read more]

If it’s one thing that I’ve learned over the years of studying social media, business, and the pursuit of influence, it’s that we are competing for the moment in order to earn and maintain a semblance of relevance. For businesses struggling to gain traction through Likes, RT’s, comments, clicks, friend and follower counts, the moment...[read more]

The main challenge for companies in the future will be to find, to identify and keep loyal clients. A lot of companies have asked me lately if there is some study on how loyal social media users are to brands. One of the studies that might offer some insights is this years Cone Consumer New Media Study. We all can see day-by-day how...[read more]

Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report of it and put it on the board beside my desk as a reminder of one important difference when marketing to women...[read more]

Customer loyalty is a fantasy created by companies, consultants and marketing agencies. So-called customer loyalty programs are often excellent marketing efforts. But, the responses they generate have nothing to do with loyalty. I'm not knocking precision marketers, the soundness of their tactics, or their ability to get results. But,...[read more]

Around these parts, the topic of social media strategy for loyalty and CRM has been getting a lot of attention. And why not? For all the talk around marketing via social media, isn't maintaining a connection with the people who are already using your products important? To me, this may be what social media does best for a brand. Though...[read more]

Forrester Research's Bruce D. Temkin just published a new paper called "Customer Experience Correlates To Loyalty" I thought "Hey, very cool, this must be great". But looking at the report I was really disappointed. Evelyn So pointed out on her blog http://xeeurl.com/A0523 :The analysis is based on an October 2008 survey of nearly 4,...[read more]