compelling content

building your blog

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.[read more]

inspiring content marketing

For many, it’s hard enough to produce valuable content with passion day in and day out. Great content marketing stands to benefit from a team effort and a team needs something in which to believe.[read more]

color theory in branding

It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.[read more]

relationships to sales?

People buy from people whom they know, like and trust. So, in essence, the question that really needs to be asked is: How do I interact on Social Networks to build relationships, and eventually increase sales?[read more]

blogging/shutterstock

Does your company have a blog or learning center with new content added on a regular basis? If not, you are missing a huge opportunity to increase your company’s visibility and therefore your digital reach.[read more]

easter & marketing

Easter eggs, secret content tidbits, form a bond between the content producer/developer and the viewer. It's a prime way to provide engagement, finding these hidden treasures is like being a part of an inside joke.[read more]

updating blog content

Online consumers want their content to be crispy, tasty and satisfying. There are three common reasons why content marketing campaigns fall flat, and an anecdote for each.[read more]

Jordan Viator is the Director of Social Media at Spredfast, a Social CRM provider based in Austin, Texas. She regularly blogs about best practices and tips for using social media at blog.spredfast.com and can be found sharing random musings about social media and life at @jordanv.[read more]

Most business owners, experts and professionals understand the importance of providing non-promotional, educational content during the beginning of the relationship with a customer. In essence, content marketing is information marketing, and information marketing is the new currency on the Internet. The challenge is how to translate...[read more]

About two years ago I was fortunate enough to be involved in the creation of an IBM podcast called ‘IBM and the Future of…' that ran for about a year.  These were produced and published in the early days of podcasting at IBM, while we learned how to make compelling podcast content. They were received very well and it...[read more]