gowalla
5 Social Media Networks That Failed to Catch On
It doesn’t feel like that long ago when the likes of MySpace and Friendster were enjoying their limelight. But once users find their new social haven, the preceding monster social sites are forgotten, and the active user numbers are left dwindling down.[read more]
The Acqui-Hire: Rethinking the Trust We Place in Start-Ups
With more and more companies and products falling prey to acqui-hires, some important questions must be asked: Why purchase a profitable, marketable service just to shut it down? Who holds the responsibility towards the existing users who are left behind? And how does this acquisition pattern affect the relationship between start-ups and potential users?[read more]
Using FourSquare, Gowalla and Facebook Places in Political Campaigns
Guest article by Kayle Hatt, a Canadian political organizer who works with candidates on field organizing and communication and who earlier wrote about candidates and social media and about social media in that far distant land to the North. Kayle’s been awol from the site b/c of successive Canadian elections keeping him busy (he holds...[read more]
A Mid-Year Assessment of Social Networks in 2011
We're halfway through 2011, and a lot has happened in social media. As over 1,000 Social networks fight and innovate to grab their piece of the social networking space, the first six months of the year have included new features, redesigns, acquisitions, and IPOs... But who have been the biggest winners and losers of 2011?[read more]
Do Consumers Really Want Location-based Services?
Despite the buzz around location-based services, I have been ambivalent, if not skeptical about the technology.As much as social media has encouraged people to share information, I have not been convinced there is the same amount of enthusiasm for broadcasting your location.There’s the issue of privacy, as well as few “rewards” for...[read more]
Location-based Services: The Hottest Segment in Social Media
Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture. Location-based service strategies include any application that has the ability to share an individual’s physical location, in real-time,...[read more]
5 Things You Need To Know About Facebook Places Right Now
The official luanch of Facebook's new location-based application, Facebook Places, has a few people talking and many of us wondering what this means for business - if anything at all. Here are five things you should know about Facebook Places right now:[read more]
3 Reasons Why Gowalla Will Beat Foursquare
Yesterday Mashable posted this biased claim about Foursquare winning the geolocation war. While the infographics are very cool looking, I think many people are being blinded by the “media darling” status of Foursquare. Take a look at the infographic, specifically at the pie chart measuring sentiment where you can see...[read more]

About Social Media Today







“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”