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china cause related marketing

Fear & Loathing in Chinese Advertising.

October 21, 2009 by Rand Han
with 437 views
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Here's a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer inspection reveal dangers such as eating pins... [read more]

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