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Leading your Business into 2014 with a Bullhorn or a Comfy Couch

January 26, 2014 by Lucas Shaffer

Since 2010, I believe I have heard it all when talking about online marketing. Some businesses try to lead the market by being the loudest in the room while others drive home casual indulgence. You may already know I am always leaning on the latter…with flip flops on.[read more]

Do You Really Have an Innovation Culture?

November 6, 2013 by Adi Gaskell

Does your organization innovate?

Too often, employees lack the time or the permission to follow the ideas they come up with, and as a result, many ideas languish. How can organizations get better at implementation of innovation? How can they convert more of those ideas into bottom line results? The following three steps are a good place to start.[read more]

How Social Business Improves Workplace Diversity

October 9, 2013 by Adi Gaskell


A major reason for the lack of female representation at board level is a lack of mentoring. It’s a claim supported by recent research by the University of Michigan. “Women and minorities face a disadvantage in getting mentoring from white male incumbent board members,” it said.[read more]

Crowdfunding Inside the Enterprise

September 30, 2013 by Adi Gaskell


It’s pretty exciting to learn that IBM are giving internal crowdfunding a trial. The company is well known for its use of idea jams to solicit opinion from it’s 100,000+ employees on all sorts of issues, but now they’re trying something a wee bit different.[read more]

10 Employee Engagement Ideas That Get Serious Results

September 26, 2013 by Elizabeth Lupfer

Helping employees engage

Employee surveys consistently show that the single most important factor in employee engagement is an employee’s relationship with his or her direct manager. In fact, employees don’t leave companies; they leave their managers. And they’re willing to do this despite tough economic conditions.[read more]

Who Should Handle Your Social Media: 8 Key Considerations

February 12, 2013 by Shell Robshaw-Bryan

It might sound crazy, but an awful lot of businesses get on the social bandwagon simply because their competitors are doing it or because they think they should, with little or no regard at all to what they want to achieve from it, let alone anything resembling a clear strategy.[read more]

An Ideal Customer Profile vs. Buyer Persona

February 8, 2013 by Jeff Ogden

When I asked my former team for the buyer personas from the client, they handed me a sheet of information about companies – type of companies, products, culture, etc. And I thought, “My goodness. My client does not know the difference been Buyer Personas and Ideal Customer Profiles.”[read more]

Manager and Leader, Not Always Synonymous

April 18, 2012 by Stephanie Gehman

While leaders can be managers, managers aren't necessarily leaders.[read more]

Beware the 3 P's: Pinterest, Path and Privacy

February 10, 2012 by Paul Fabretti

What we know as privacy has changed immeasurably from just a year ago and whilst we are increasingly comfortable with both the quantity and nature of what we share and when, the commercial thirst for using personal data for financial gain has the potential to bring the whole personalised web pack of cards falling down around our ears.[read more]

Obama 2008: Using Agile + Lean Marketing to Elect a New President

June 20, 2011 by Rohn Jay Miller

"I was blown away. Looking back, what I think we were doing is a lot like Agile management. What time we spent organizing was done in a Scrum zero meeting, getting alignment and empowering each team member. Everyone walked out of the meeting as I like to say, 'highly aligned and loosely coupled.' Like a Lean start-up, we had just followed the rule, 'Nail it, then scale it.' "[read more]


What Page Tagging In Facebook Photos Could Mean For Brands

May 17, 2011 by Alex Smith

Facebook has just introduced a new element of functionality that will allow page presences to be tagged in images on the network. For example, a picture of a certain brand of chocolate bar being eaten by a fan could be tagged with that brand’s page, or a picture of a celebrity could be tagged with their fan page. This article outlines what this change could mean for pages; branded pages in particular.[read more]


STOP! It's Not "Social Media!" It's "Social Networks"

April 19, 2011 by Rohn Jay Miller

"Social networks" are the new world we're building, and we should use that term--not "social media." The problem? There's a generation of senior executives who see the word "media" and think "reach and frequency" and "command and control." And then they get cranky when the "social media" doesn't "perform." Call them for what they are! "Social networks" and they'll start to get the idea.[read more]


Creating the perfect Facebook event – Part Two

February 28, 2011 by Alex Smith

This is a great opportunity to give the Facebook community in question something to get excited about. If there’s very little information available, for example if it’s a secret event, this section should reflect that, building up some buzz and letting imaginations go wild. If there’s plenty of information that can be divulged, get it out there and give the invitees something to talk about.[read more]

6 Social Media Marketing Goals You May Be Over-Looking

September 9, 2010 by Katie Urbain

During a recent re-evaluation of the social media strategy of our car dealerships I had an a-ha moment. Maybe I already knew it, but it did not come to me in the same scope as it has at this moment. Business is Business is Social All businesses have a business goal in mind when using social media. They are putting time (money) into...[read more]

How To Tackle Negative Comments While Managing Community In Social Media

September 9, 2010 by Pervara Kapadia

 Hi Folks, do you work as an Online Community Manager? Do you often receive the negative remarks of some person whom you have not known in a long time? Well you do not have to be a community member to receive negative feedback / response or a comment. You could have subscribed to a site and there you have someone creating a high...[read more]

Why passion is vital to be a successful Community Manager

July 9, 2010 by Blaise Grimes-Viort

A Community Manager cannot be successful without passion, as the role requires a drive to be able to push through difficulties and setbacks inherent with managing interactions between humans (it’s a bit like herding cats). When your life is being taken over by people who need you all hours of the day and night due to the elasticity of...[read more]

Community Managers: How to Develop Passion for Your Community Topic

July 7, 2010 by Blaise Grimes-Viort

As a Community Manager, it helps if you have a genuine passion for the topic of the community you are building. However, sometimes you may be asked to work on one in a field you are less knowledgeable about, if at all.With a well-cultured passion, you will find it easier to work the hours necessary to maintain your community and support...[read more]

Is Your Boss a Vampire?

September 4, 2009 by Rich Nadworny

This is what happens when you watch too many episodes of True Blood and read too many great Harvard Business blogs: You start seeing connections. And I'm starting to see them between leadership and otherworldly creatures.Actually it was an old colleague of mine who introduced me to the concept of Vampires. She didn't believe in the live-...[read more]