About Social Media Today
engagement marketing
When It Comes to Facebook a Like Does Not Equal a Sale
Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer.[read more]
When It Comes to Social Media, Consumers Won't Take No for An Answer
Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."[read more]
Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media
Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]
Earned Media Is Fueled By Engagement Marketing
Sean Corcoran from Forrester writes a helpful post seeking to categorize the types of media available to communicators in today's marketing tool kit. Owned media is media owned by a company where they control the means for creation and publication, websites, blogs and twitter are included. Paid media is traditional advertising and...[read more]
Engagement Marketing Definition
Marketing can be the practice of treating customers as human beings, not just a sale. Marketing is really the practice of listening to customers, and that process of listening gives a company two opportunities. One, a company can take action on what they learn, and in the course of taking action; customers recognize that you listened to...[read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”