engagement marketing posts, articles, and infographics | Social Media Today
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engagement marketing

When It Comes to Facebook a Like Does Not Equal a Sale

February 9, 2012 by Steve Olenski

Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer.[read more]

When It Comes to Social Media, Consumers Won't Take No for An Answer

January 11, 2012 by Steve Olenski

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."[read more]

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

January 6, 2012 by Steve Olenski

Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

Earned Media Is Fueled By Engagement Marketing

December 20, 2009 by John Cass

Sean Corcoran from Forrester writes a helpful post seeking to categorize the types of media available to communicators in today's marketing tool kit. Owned media is media owned by a company where they control the means for creation and publication, websites, blogs and twitter are included. Paid media is traditional advertising and...[read more]

Engagement Marketing Definition

October 19, 2009 by John Cass

Marketing can be the practice of treating customers as human beings, not just a sale. Marketing is really the practice of listening to customers, and that process of listening gives a company two opportunities. One, a company can take action on what they learn, and in the course of taking action; customers recognize that you listened to...[read more]