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The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning

February 15, 2014 by Andrew Hutchinson

While it’s different for every business, return on investment can be difficult to quantify. You’re often working to develop and generate stronger brand relationships, rather than putting on the hard sell for quick returns. This is still possible through social media.[read more]

10 Reasons to Create a Simple Marketing Plan

July 19, 2013 by Debra Murphy

Most of us built our businesses around our passion and in doing so enjoy our work every day. However, if you are in business to be successful, then you need to view marketing as an investment and take the proper steps to ensure you are maximizing your resources.[read more]

Business Blogging: Are You Over-Thinking It?

February 22, 2012 by Rachel Strella

Photo by Jonata Cunha via Flickr

The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too.  Just like anything new or different, it’s the fear of the unknown that often gets the best of us.  Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not...[read more]


What I Learned About Social Media from Angry Birds

January 25, 2011 by Tracy Gold

What playing Angry Birds can teach us about social media marketing. Aim at the right targets, plan ahead, and most importantly, have fun![read more]

Your Personal Marketing Plan - Part 4 of 5

January 18, 2008 by Daniel Schawbel

Your Personal Marketing Plan Post Series Section 1: Situational Analysis - A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle. Section 2: Audience Analysis - Researching what the market is for your brand, with both primary and secondary research and quantitative and qualitative...[read more]