samsung
Could Samsung Ever Take Down Apple? [INFOGRAPHIC]
As of 2012, Apple and Samsung are the only two mobile companies in existence that actually turned a profit on smartphones. They basically split 100% of all the profits in the smartphone market! Let's take a look at the numbers to see how it all breaks down.[read more]
Consumer Electronics Show 2013: Fridges, Forks, and Social Media
OK, so it wasn't all fridges, forks, and social media, but those were the best things from the Consumer Electronics Show in Vegas. Tweeting about what you’re having for dinner has never been easier.[read more]
1200% ROI with Facebook Ads?
Facebook has value. Samsung wouldn’t have invested 3.5% of their ad spend with Facebook. But anyone expecting to get $12 for every $1 spent on Facebook advertising is going to be awfully disappointed. The Galaxy S3 just happens to be a hot item, primarily because effectiveness of the 96.5% of their ad spend that didn’t go to Facebook.[read more]
The Best Overview on Apple vs. Samsung $1.5 Billion Dollar Lawsuit
Over the last few days I’ve read a lot of opinions on the interpretation of the Apple Samsung lawsuit findings. Robert Scoble being the brilliant and passionate technology maven that he is, wrote in my opinion the most accurate overview of the trial. He nails it in his statement that simply for a penalty of $1.5 billion Samsung got to be the #2 mobile company leaving other competitors behind...[read more]
Is a Crisis the Real Test of a Brand When It Comes to Social Media?
It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media space.[read more]
LinkedIn Launches Product and Service Recommendations
LinkedIn is unto something. While company pages have been around for over 2 years, a few months ago LinkedIn started allowing us to “follow” companies and edit those we work for – wiki style. These enhancements, plus the addition of the news feed, made it clear that LinkedIn was starting to go beyond networking and recruiting. Today,...[read more]
Samsung Makes Viral Marketing Personal
Just when you thought viral marketing -- especially viral videos -- had grown stale and clichéd, Samsung and a company called Fjord Interactive Marketing have raised the bar.The campaign is called Follow Your Instinct and it launches the Samsung phone of the same name. (The Instinct part.) I gotta say, folks, this is pure genius...[read more]
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