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Superb Owl XLVIII: Stephen Colbert Wins the Social Marketing Strategy Game

February 3, 2014 by Leslie Nuccio

Comedy and Marketing

Stephen Colbert has some pretty epic Superbowl coverage this year, and it’s not just guests like Drew Brees and Nate Silver upping the ante. Colbert has called out the NFL for their old-school trademark mentality and what it highlights is that the NFL is still suck in an old monologue marketing model.[read more]

Social Media and the Super Bowl: A Brief History

February 3, 2014 by Mark Lerner

Super Bowl and Social Media

Can you guess how many people watched the Super Bowl last year? 10 million? 50 million? 100 million? None of the above. 108 million. That’s how many people watched last year’s Super Bowl. 108 million! That’s over 1.5% of the entire population of the earth.[read more]


Why Brands Will Drop the Ball During the Superbowl

February 2, 2014 by Sanchit Khera

Brands Dropping the Ball?

Take a minute and step back for however long you may need and just appreciate the amount of noise that is really out there. So here is a quick roundup of what many of the major brands will have in store for us during the upcoming Superbowl.[read more]


How Brands Can Utilise Social Media Alongside Super Bowl XLV

January 12, 2011 by George Guildford

Each year the NFL Super Bowl presents brands and PR companies with the perfect opportunity to utilise their creativity to develop and launch a unique campaign across their PR and marketing platforms.  Interestingly, with over 100 million people watching, it is often the case that commercials aired during the Super Bowl create as...[read more]

Who is the MVP of the Marketing Bowl: Social Media or Super Bowl Ads?

January 31, 2010 by Augie Ray

This blog post was cross-posted with my new blog on the Forrester blog at Image by Michael Kwan (Freelancer) via Flickr If you read this blog, you likely already care less about the Saints versus the Colts...[read more]

Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads

February 4, 2008 by Rohit Bhargava

Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account).  The aptly named "Twitterbowl" consisted of lots of folks live rating ads and sharing some feedback about the ads live...[read more]