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Digital Luxury Trends 2013: Secret Accessibility, Cultural Streams and Focus on Nike

December 12, 2013 by Laurent Francois

Digital luxury trends 2013.

For many luxury digital marketers, the competitors are the other luxury brands. But that's wrong. The true opponents are now Nike, Starbucks, top banks. These stakeholders fight for the exact same resource: the attention of decision-makers, affluent people, influencers.[read more]

Luxury Brands and Digital Marketing: Where Are the Golden Opportunities?

August 14, 2013 by Minter Dial

Gold devices

Where is the sweet spot for luxury brands in digital marketing? Management at many luxury brands have been asking themselves this and other related questions about the why, where, how and how much of luxury digital marketing. Take a look at some of the ways that digital marketing might be useful for connecting with more affluent consumers.[read more]

Luxury Brands and Digital Strategy

October 26, 2010 by Zachary Cohen

 Lately, I’ve engaged in several discussions online concerning the intersection of luxury brands and digital marketing. I’ll save you a lot of bluster and tell you that the major theoretical bottleneck confronting marketers and the brands they represent is this: how does one maintain the exclusivity and one-of-a-kind experience of a...[read more]

Are Luxury and Social Media an Incompatible Match?

July 25, 2010 by Sara Riis-Carstensen
15

As an industry that is known for avant-gardism, innovation and creativity, it may not be immediately apparent why luxury brands and social media have been locked in a love-hate relationship. Luxury brands have been afraid of the big bad wolf of social media and it does not seem as if luxury brands are the trendsetters in regards to this...[read more]

How to make your personal brand into a $30 salad

July 15, 2010 by Eric Fulwiler

Unless you have lived in New York City, you probably think I’m joking when I say there are places where people pay $30 for a salad. But there are. And really, they aren’t that much better than a $10 salad, but people are willing to pay for certain qualities that they deem valuable. Your personal brand is a huge factor in your...[read more]

Lifestyles of the Rich and Social

June 9, 2010 by Brian Solis

In June 2008, I presented at a conference in Southern California where I debuted The Essential Guide to Social Media. While it seems like a lifetime ago, I remember this event distinctly because a couple of the questions at the end of conference addressed luxury brands specifically. And, they're questions that many ask or have yet...[read more]

 
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