About Social Media Today
ftc
How the New FTC Regulations Affect Social Media Marketing
In March 2013 new FTC regulations targeting mobile, online and social media advertising were introduced to help raise consumer trust. Learn what these regulations mean for social media and how to properly implement the changes.[read more]
Tweets Shrink Again for Marketers: What the FTC Says About Ads
Your tweets are about to get shorter again... for marketers, anyway. The Federal Trade Commission now says tweets promoting products or brands need a disclosure label. So how many characters will that leave you to talk about your brand?[read more]
FTC Closes Google Antitrust Case: Law Protects Competition not Competitors
The FTC closed its 19 month antitrust investigation of Google and Google came out of this largely unscathed.[read more]
Facebook Settles With FTC
"In 2009 Facebook changed its privacy settings without telling users and the FTC brought charges that were resolved this week. The changes made by Facebook resulted in portions of user’s accounts becoming public, including their profile picture, birthday, friends list and other personal information."[read more]
Fake Reviews: Social Media Meets The FTC
Traditionally, one of the more disturbing pieces of news that any company could receive was that the Federal Trade Commission was investigating their business. An FTC investigation is, to be frank, the opposite of fun. It can be expensive, intrusive and embarrassing. It can lead to massive fines, or forcible changes in...[read more]
It's Time for the FTC to Regulate Celebrity Tweeting
Some celebrities make big bucks for their tweets, says news magazine Inside Edition. Notables such as Dr. Drew Pinsky, Kendra Wilkins and Lauren Conrad can earn between $5,000 and $10,000 for each endorsement they post on Twitter. Reality TV star Kim Kardashian reportedly garners as much as $10,000 per product posting. The...[read more]
The FTC Tête-Ã -Tête on Twitter
If you've been following the digital discourse set off by the alleged $11,000 fine levied by the FTC against some bloggers, then you might enjoy Thursday evening's Twitter exchange between BuzzMachine's Jeff Jarvis and Mediashift's Mark Glazer (@mediatwit).In case you've been out of the country, the FTC last week instituted its long-...[read more]
“Great article Jon! Relationships could be one the most important aspects of running a business, if not THE most important. Building professional relationships with others is key to may good business practices today. With these relationships, you can build good communication skills with these relationships as well.”
“Jon ~I agree with you completely! My first thought when I read Sara's letter was "how stupid on Nutella's part"!I don't understand their reasoning at all. I promoted World Nutella Day on my social media site and my personal Facebook page for the past couple of years. She may have had 47,000 fans and followers but how many more were reached because people like me helped spread the ...”