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Using Negative Keywords For Better PPC Results

December 28, 2013 by Shell Robshaw-Bryan

Pay Per Click Advertising

When running a pay per click campaign, using negative keywords is an absolute must. As more of us are forced into bidding on only the most popular keywords, use of broad match types is often necessary and to get the best results, you’ll need to specify negative keywords too.[read more]

How to Fix Your Basic Pay Per Click Advertising Troubles

February 12, 2013 by Amanda DiSilvestro

There is really nothing more frustrating than having trouble with your PPC campaigns. Fortunately, there are certain tactics and methods you can use specifically for times likes these. If you’re ready to throw your PPC advertising out the window, take a deep breath and read on.[read more]

The Death of Pay Per Click Advertising (PPC)

March 20, 2012 by Sookie Shuen



For something that’s been around for just a few years, PayPer Click advertising, or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click...[read more]

Pay Per Click: Boom or Bust?

November 19, 2007 by Paul Dunay

Is pay per click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote “I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!”To further explore pay per click's future, we turned to Steve and to Alan Rimm-Kaufman. Alan leads the Rimm...[read more]