About Social Media Today
affinity
Pinterest Is a Business Necessity
Is Pinterest the most sales actionable social network out there? According to Pinterest CEO Ben Silbermann, Pinterest helps "people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”[read more]
Do You Know Your Facebook EdgeRank Score?
What exactly is EdgeRank? Most simply, EdgeRank is the algorithm Facebook uses to determine which of your statuses your online community sees in their top news. This is the mathematical formula: Affinity * Weight * Time Decay = EdgeRank[read more]
Measure the Impact, Not the Influence
You Can't Eat Whuffie...but it's getting harder to eat without itView more documents from Tara Hunt. I was fortunate enough to be part of a webinar organized by Steve Cunningham with Tara Hunt. Tara presented the ideas in her book, The Whuffie Factor and I got to share a few ideas about how to use Whuffie for good....[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”