About Social Media Today
social sales
The Art of Social Selling: Does Social Media Disrupt Your Sales Cycle? Webinar Replay
Sponsored by How do you sell in a world where you no longer have an informational advantage over customers? In 2013, many of your customers are likely as knowledgeable about your products as you are. They know who your other customers are, who your competitors are, the product specs and how they compare to competitors, and they’re all...[read more]
Stop Ignoring Your Leads: Best Practices For Capitalizing On Opportunities You May Not Even Know You Have
How does one convert a lead into a real customer? How quickly should the company respond to web forms? After reading through several articles and working with several different clients, I’ve gathered a list of best practices on how to respond to leads.[read more]
Webinar Replay: The Art of the Social Sale
Are you using social technology to improve relationships with your prospects? You should be - but there are right and wrong ways to do so. The sales ecosystem AND the social media landscape have dramatically changed in the last 2 years, and InsideView has determined that more than 90 percent of executives never respond to cold-call sales...[read more]
Social Selling: How to Ethically Reach your Followers and Drive Sales
It’s a bit of a balancing act: Get it right and you’ve earned yourself a pleased customer who is likely to share his positive experience. Get it wrong and you’ve invaded someone’s personal network and abused his or her trust in a way they are not likely to forget.[read more]
Anatomy of a Shared Link on Facebook
How to use Facebook's Open Graph protocol to increase click-throughs when your links are shared to Facebook. This "real estate" is extremely valuable and optimizing it can mean the difference between a few clicks and a few hundred.[read more]
When will Amazon go Social?
I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me.There was a section on books that were “Frequently Bought Together” with my book. Obviously it lists Facebook for...[read more]
What is Social Shopping Becoming?
  Shopping can be one of the most social activities. Then again, I often shop alone. It really depends on what I am going for. On the more social side you have:asking friends what they think of a particular Victorinox rolly bagreviewing ratings or reviews by strangers or friends group buying which is really a form of crowd-buying -...[read more]
“I think that Twitter is one of the best ways to market your brand. With the character limit, businesses and marketers can get right to the point on what they are promoting, while using relevant hashtags. Using hastags is a criticical part of the social media marketing process because every Twitter user uses relevant hashtags to look for interests. And then they will be able to see relevant ...”
“Hi Barry,I have been laughing about that chart for two weeks now. You are SO right on! If you think reading it all was tough - and from your excellent summary I can tell you read more of it than even my own father did - can you imagine what writing it was like? Our most important objective behind publishing a TOME of such great length was to give people something to use - not read all at ...”