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Write a Thought-Leadership Corporate Blog in Just 5 Minutes a Week
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Corporate blogging is not an either-or dilemma. There’s a way to have your cake and eat it too: you can write your own blog yet not have to spend hours or days on it. In fact you can spend as little as 5 minutes a week on your blog and still remain authentic. Here's how.[read more]
The Corporate Blog
A corporate blog takes time to create and then maintain. You are focused on your ROI. You don’t really feel the blog is necessary but you’ve consented “because it’s what everyone is doing.” So, “Why are you moving forward with the creation of a corporate blog?”[read more]
Five Key Ingredients for a Successful Corporate Blog
What are the things that a company needs to do to have a successful blog? Here are some suggestions about how to having a good blog that people want to read.[read more]
Corporate Blog Success Starts And Ends With Business Metrics
The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that's true, but you're going to see me exploring corporate blogging a lot more this year to follow up on a theory...[read more]
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Social Media Today
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”