About Social Media Today
online reviews
Why Online Reviews Matter
You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you? Answer: A lot. The stats very clearly show why.[read more]
Online Resources Key To Travel Decision-Making
online travel resources
In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or mobile devices prior to, during or after their travels. Here are some interesting findings.[read more]
How to Respond to Online Reviews
Regardless of whether customers gave you five stars or one, thank them for taking the time to give you their feedback. Saying “thank you” is also a great first step towards building goodwill with your loyal supporters and harshest critics.[read more]
Infographic: Why Do People Write Online Reviews?
If you’re a company, especially a local one, and you’re not monitoring your reputation online with reviews – it may explain a lot. If you have problematic reviews, they will drag your sales down. Consumers love reviews and use them to a make purchase decisions every day.[read more]
When It Comes To Brands, Consumers Use Social Media For This More Than Anything Else
Most people use social media to see what other people are saying about their favorite brands, products or services.[read more]
Why Marketers Need to Pay Attention to Online Reviews
A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews.[read more]
Hey Buddy, Wanna Buy an Online Review?
Screenshot: Kathy Kruse
Did you know there are people all over the world who’ve had a 5-star buying experience at your store? Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships.[read more]
Facebook: Is “Liking” the new (and lazy) online review?
While there are many people who will readily leave an online review (if this weren’t the case, Yelp would not exist today), most folks as far as I can tell would much rather click the “Like” button to show their support or provide a “digital seal of approval.” “Liking” a business is clearly a far much easier and less time consuming way of sharing with your social connections that you have some positive regard for the establishment or organization.[read more]
Publicity for Roach Motels
I enjoyed reading New York Times' travel writer Joe Sharkey's interview with TripAdvisor.com CEO Stephen Kaufer in which Kaufer defends the integrity of the just-published, crowd-sourced “2010 Dirtiest Hotels” list. In the piece "A List No Hotel Wants to Be On," Kaufer aptly notes: "You bet, if you're a hotel on that list...[read more]
“Jacey, This is an interesting article. Having been in sales for a very long time (20+ years), I can agree that cold calling is challenging. Your statement that people are now doing more research online, and in many cases do not even engage with a company's sales team until they are way into the sales process (that's a stat from a Forrester report somewhere... and I can personally ...”
“I think that this is a very fascinating acquisition for Yahoo. I am wondering how differently Tumblr is going to be now that it is the property of Yahoo, and how it will affect those who main marketing strategy is through Tumblr. I am also thinking about how...possibly if...Yahoo can implement the features of Tumblr on their website. I will definitely be keeping my eyes on this story and look out ...”