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Visa Hits 1st Place in the Twittersphere as Official Sponsor of Olympics [INFOGRAPHIC]

February 26, 2014 by Lien Brusselmans

Sochi's social infographic.

International events like the Winter Olympics are the perfect marketing opportunity for international brands. Millions of people worldwide are closely following the biggest sports event in the world and they love the Olympic vibe. Brands that succeed at surfing on this wave of positivity benefit from a huge exposure and reputation boost.[read more]

The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy

February 25, 2014 by Rohit Bhargava
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Cover Girls

Just as with my previous work reviewing Super Bowl marketing strategy, there were plenty of both good and bad examples of how brands approached their strategy to the Games. Here’s my take on the ads and campaigns that featured the best and worst marketing strategies from the 2014 Olympic Games in Sochi.[read more]

exclusive

Sochi 2014: Hot and Cool and Yours and Social

February 19, 2014 by Phil Butler

Sochi selfie

If you’ve been watching at all, the Winter Olympics in Sochi are about as social a world event as we’ve ever seen. For an interesting look at what’s going on in Sochi, Russia, here are some local and real world takes via social means on these Olympic Games.[read more]

Twitter #SochiProblems: A Social Media Marketing Tale

February 13, 2014 by Alex Kim

"Drinking" water: #SochiProblems (source)

Journalists arrived in Sochi, expecting to check into their hotel rooms and prepare for two weeks of nonstop obscure sports coverage. However, what they found were hotels without lobbies, rooms with broken light fixtures, wi-fi routers hanging from the ceiling, and stray dogs roaming the streets. A hashtag was born.[read more]

Let the search and social games begin!

July 29, 2012 by Daren Bach

Photo by DeKay. via Flickr

There is unlikely to be no mobile app untouched or tablet unturned as every one hundredth of a second of the Olympics are tracked, updated, tweeted and shared until the finishing tape of the closing ceremony is reached on August 12th.London 2012 is likely to be the most social media shared and networked event the world has yet seen. And...[read more]

Social Media Guide to the Olympics Part II: The Golden Rules and Other Practical Guidelines

May 17, 2012 by Tia Fisher
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As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is - and crucially isn't - allowed.[read more]

How is London 2012 using Social Media?

April 27, 2012 by Sharn Kandola

To start off, the website itself has a light and fun design and with sub-domains for shopping, ticket purchasing and festivals, the site is easy to navigate and explore. A cool element is the Get Set Network where students and educational institutions can sign up for rewards and get involved in the games. Network sign-up brings athletes into schools and inspires students through sport.[read more]

Six lessons from working with citizen journalist at Olympics

March 1, 2010 by Angelo Fernando

  I've always been a big promoter of citizen journalism. But I never imagined I'd have an opportunity like this --to work with someone at the 2010 Olympics. As we head into the last day of a social media enriched, much tweeted Olympics (1.1 million Facebook fans) here's what I've learned working with what I call an ad-hoc...[read more]

Olympics Must Embrace Digital & Social Media Or Lose Youth Audience

October 7, 2009 by Derek Baird

In a keynote speech on digital media at the International Olympic Committee's Congress, Martin Sorrell (CEO of London-based agency WPP Group) urged the IOC to embrace younger generations and "learn from the likes of YouTube or risk losing young viewers for life."Among his other recommendations: You have to let users users play—with...[read more]

Why the Olympics should be the perfect social media event

August 9, 2008 by Matt Rhodes

I watched about an hour of the Opening Ceremony of the 2008 Beijing Olympics live yesterday. It was perfectly timed to coincide with lunch in London and so I sat at my desk and watched live streaming thanks to the BBC. At the same time I was following what other people around the world thought about it on Twitter. And later in the...[read more]

 
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