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olympics

Social Media Guide to the Olympics Part II: The Golden Rules and Other Practical Guidelines

May 17, 2012 by Tia Fisher
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As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is - and crucially isn't - allowed. [read more]

How is London 2012 using Social Media?

April 27, 2012 by Gursharn Kandola
with 424 views
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To start off, the website itself has a light and fun design and with sub-domains for shopping, ticket purchasing and festivals, the site is easy to navigate and explore. A cool element is the Get Set Network where students and educational institutions can sign up for rewards and get involved in the games. Network sign-up brings athletes into schools and inspires students through sport. [read more]

Six lessons from working with citizen journalist at Olympics

March 1, 2010 by Angelo Fernando
with 398 views
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  I've always been a big promoter of citizen journalism. But I never imagined I'd have an opportunity like this --to work with someone at the 2010 Olympics. As we head into the last day of a social media enriched, much tweeted Olympics (1.1 million Facebook fans) here's what I've learned working with what I call an ad-hoc... [read more]

Olympics Must Embrace Digital & Social Media Or Lose Youth Audience

October 7, 2009 by Derek Baird
with 407 views
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In a keynote speech on digital media at the International Olympic Committee's Congress, Martin Sorrell (CEO of London-based agency WPP Group) urged the IOC to embrace younger generations and "learn from the likes of YouTube or risk losing young viewers for life."Among his other recommendations: You have to let users users play—... [read more]

Why the Olympics should be the perfect social media event

August 9, 2008 by Matt Rhodes
with 216 views
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I watched about an hour of the Opening Ceremony of the 2008 Beijing Olympics live yesterday. It was perfectly timed to coincide with lunch in London and so I sat at my desk and watched live streaming thanks to the BBC. At the same time I was following what other people around the world thought about it on Twitter. And later in the... [read more]

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