blogging posts, articles, and infographics

10 B2B Tips – Promote Your Blog

May 19, 2012 by Wendy Bryant-Beswick
with 781 views

Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together. I’ll outline overarching promotions tactics you can employ to promote your blog and gain wider visibility. [read more]

Is Your Blog Full of Sh*t?

May 12, 2012 by Barry Feldman
with 1,325 views

Your handy dandy content management system may be a fabulously free passport to publishing, but what’s the point in publishing poop? I’m going to tell you why most blogs stink and how to build a blog that delivers the true benefits of blogging. [read more]

Tips on Managing Your First Social Media Intern

May 11, 2012 by Heather Taylor
with 944 views

Hasloo Group Production Studio/shutterstock.com

I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant... and while the landscape might have changed since then, I have carried over my skill set since to create a working environment for interns that actually works (and still teaches the kiddos a thing or two). [read more]

Blogging and How-to Make Your Blogs Stand Out

May 10, 2012 by Kevin Jorgensen
with 942 views

kabliczech/shutterstock.com

As I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I’d never written on the mechanics of writing a great blog. A blog is one of the best tools for regularly adding relevant, keyword-rich content to your website, helping it rank better for key terms on search engines. So optimizing your blog posts will make your best top of funnel offer easier for your prospects to find. Great blog writing is part art, part science…I’m going to deal with the scientific part. The art is up to you! Follow these proven best practices to increase your presence with your best prospects. [read more]

3 Ways a Stock Photo Can Make or Break Your Blog

May 10, 2012 by Deborah Sweeney
with 825 views

.Ashrafov/shutterstock.com

If a picture is worth a thousand words and an Instagram photo is apparently worth a billion to Facebook, where does that leave the stock photo? Somewhere in the middle ground to be sure, but that doesn’t mean that you can’t use that neutral space to work to your advantage with your social media outlets. [read more]

Say it with fewer words.

May 3, 2012 by David Meerman Scott
with 343 views

StianLoveYumi/shutterstock.com

Sometimes brevity is best. I'm trying to say things with fewer words. [read more]

20 Reasons Why Your Blog Sucks

April 30, 2012 by Andy Gonzalez
with 1,276 views

tratong/shutterstock.com

My title for this blog is to serve one purpose. To show that most of the people who share this blog have never read it. It’s not your fault. Most blogs are boring, they provide very little in the way knowledge, or thought leadership. However, our community of Social Media professionals share these blogs based on title, and not merit. Again, I blame the blogger … not the viewer. [read more]

Advertising Made Simple - Traditional Media vs Social Media

April 30, 2012 by Alice J Ross
with 717 views

It's funny to me that television, radio and print are now called traditional media. Did you ever think that would happen? Now, it's Youtube, Facebook, Twitter, Tumblr, StumbleUpon, oh, and let's not forget Pinterest...still same goal but now with a moving target. [read more]

Are You Blogging with No Results? Here's an Easy Formula for Blogging Success

April 24, 2012 by Chris Horton
with 858 views

Blogging is an extremely useful tool that can help your business expand its online reach, build brand loyalty, generate leads, and increase website conversion. If, though, you feel that your blogging is bogging you down, re-tweak your approach by following this simple formula: (DEFINE+LISTEN+ADDRESS) X (SIMPLE+ CONCISE+RELEVENT) = BLOGGING SUCCESS [read more]

Fill Your “Texts From Hillary” Void by Following These 5 Tumblr Blogs

April 12, 2012 by Deborah Sweeney
with 225 views

You know you have a good blog going when Secretary of State Hillary Clinton wants to submit a photo of herself with the caption “ROFL @ ur tumblr! G2g –scrunchie time. ttyl?...” to it. And she’s completely serious too. The blog in question is not so serious. Inspired by a photo taken last year of Clinton on a flight en route to Libya, completely engrossed with her PDA, the Tumblr account Texts from Hillary used said photo to depict Clinton writing influential power players snarky notes... [read more]

How to Build a LinkedIn Presence that Generates Leads

April 4, 2012 by Kevin Jorgensen
with 1,030 views

GrandeDuc/shutterstock.com

Have you noticed that LinkedIn tends to be left out of the social media conversation when it comes to lead generation? A Hubspot study recently found LinkedIn lead generation trounced Twitter and Facebook by 277%! Are you missing out? Below is a methodology we use at our inbound marketing agency for building our following on LinkedIn to drive engagement, conversions and leads. Learn how to be an effective LinkedIn user and generate increased leads and engagement through the site. [read more]

Social Media Friends: 50 Tips to Rock Social Love & Advocacy

April 1, 2012 by Pam Moore
with 2,614 views

Image courtesy of author's blog

You know the old saying “be a friend, to get a friend.” Social media creates amazing opportunities to connect with real people. It doesn’t have to be a fake world as some assume. I have personally met people on the social streams who I am now tightly partnered with based on life changing relationships.It is true that social media... [read more]

Why Writers Should Have a Personal Blog

March 20, 2012 by Jacqui MacKenzie
with 687 views

A personal blog can help writers improve their writing style and voice, find their own niche, and stay passionate about their craft. And as social media continues to grow, a blog helps writers maintain a competitive edge. [read more]

What Bloggers Should Know about Copyright

March 16, 2012 by Jacqui MacKenzie
with 979 views

Plagiarism and content theft is a serious issue, even when it comes to online content. What bloggers should know about intellectual property, copyright, content theft, and what to do if content is stolen. [read more]

Should You Major in Social Media?

March 14, 2012 by Deborah Sweeney
with 939 views

Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons. [read more]

Is Hashtag One Word or Two?

March 7, 2012 by Jacqui MacKenzie
with 361 views

Last October, actor Ralph Fiennes made headlines by claiming the truncated text of sites like Twitter is eroding the English language. Is he right – is social media destroying words and, as a result, the way we write? [read more]

CMS? Yes. [And More A’s to Your Q’s about Content Management Systems.]

March 7, 2012 by Barry Feldman
with 1,053 views

Image courtesy of author's blog

How does a CMS make things easier? The answer is simple. I mean, simple is the answer. Working on websites used to be for those who graduated from HTML University. Not anymore. CMS can be a friend to every man, woman and child, technically inclined or challenged. [read more]

Business Blogging: Essential for Business Reach

February 25, 2012 by Andre Bourque
with 1,706 views

"57% of businesses have acquired a customer through their company blog." [read more]

Corporate Blogging on the Decline

February 14, 2012 by Brad Friedman
with 551 views

About ten days ago I wrote a post about corporate blogging. My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning. As a follow-up, I’d like to share this post with you. The premise of this post is that corporate blogging is on the... [read more]

StumbleUpon Primer for Bloggers, Part 2

February 8, 2012 by Saul Fleischman
with 662 views

If you use one or more blog rings, content-sharing promotion systems or clubs, such as a blog circle or Triberr, etc., where perhaps you have your blogger connections’ new content, and maybe even an easy means of Stumble-liking or reviewing fellow bloggers’ posts right in front of you, see what happens when you do so. Stumble-review your own post, and also go through your blog circle, etc. and SU-like your supporting bloggers’ latest posts. Now, open StumbleUpon, Profile > Shares and note how your one review of your post is in with a slew of all those other bloggers’ posts that you liked. [read more]