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How Facebook Helps Brands Co-Create with "Prosumers"

March 17, 2013 by Kelly Dern
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Prosumers have emerged as a valuable customer for brands to engage. How can brands utilize social media tools to engage these fans and co-create content?[read more]

Top 10 SEO Reputation Management Tools Online

February 9, 2013 by Amanda DiSilvestro
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If you're looking to shape and reform an online reputation, you have web tools to help you make it happen. Before jumping into the different tools available, it’s important to understand some of the things that help give your business an online reputation in the first place.[read more]

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Content Marketing Even a Dog Can Love

March 27, 2012 by Andre Bourque
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With all this evolution in buying behavior, smart marketers have taken notice and have shifted gear into content marketing. Give us a great article on pet behavior, throw in the opportunity to review a new chew toy by completing a call-to-action sign-up with no more than a few fields, and we're engaging followers.[read more]

The Truth About the New Marketing - Operations Can Make or Break it

April 13, 2009 by Rachel Happe
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There is a lot of good content out there these days about conversational marketing and what it takes to be 'remarkable' in a conversational age. This morning, on Mashable was a great post on Finding your Social Media Purple Cow. And while developing robust brand content and deep connection with customers remains important, we...[read more]

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