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The Value of Encouraging Intrapreneurs in Every Organization

April 21, 2014 by Julio Viskovich

Intrapreneurs.

The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.[read more]

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

April 21, 2014 by Jennifer O'Reilly

You’re competing against hundreds or thousands of competitors. They’re armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Knowing more about what your users need help you get the edge.[read more]

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Socially Stephanie: How to Earn Trust Online Through QRV

April 18, 2014 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something you can't buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well.[read more]

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Why Google's Point of View(s) Is Changing + SM ROI

April 18, 2014 by Randy Milanovic
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Google impressions.

Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has changed.[read more]

Should You Kill Your Blog's Comments Section?

April 18, 2014 by Sharmin Kent
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To comment or not to comment? (@AvoidComments)

There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you?[read more]

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Put Your Blog On-Trend with the Latest 2014 Design Solutions

April 18, 2014 by Kat Haselkorn

Blogging design trends

New bloggers must constantly learn and apply the latest best design practices in order to stay competitive. Some even argue that the quality of a blog’s presentation and delivery are equally as important its content. In 2014, watch as retina-ready designs, super charged infographics, and code-free design tools take off![read more]

How to Market With a Content Series

April 18, 2014 by Brennan Girdler

Market with a content series.

Businesses serious about blogging and generating leads should consider creating a series, or a way to showcase and link content through social media. A series not only structures your blogs, it also allows websites to exponentially increase inbound and outbound links for more online exposure.[read more]

Writing for the Online Reader

April 17, 2014 by Brennan Girdler

Writing for the web.

The online reader is busy. Between newsfeed scrolling and bookmarked, content-heavy websites, there are plenty of distractions out there in the big online ocean. To counter the screen-induced ADD readers of today, we’ll have to shape content around their expectations.[read more]

In a Content Rut? Try These 9 Content Strategies to Get Unstuck

April 17, 2014 by Julia McCoy

content rut? / shutterstock

Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let’s talk about how to get you on the road to success![read more]

A Copywriter's Toolbox: Essential Books, Websites and Programs

April 17, 2014 by Lauren Parajon

What does a copywriter need?

Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words.[read more]

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The Ultimate Guide to Write a Gripping Blog Post

April 17, 2014 by Stephen Moyers

Write a gripping blog post.

Blogging is necessary for marketing people, though it’s not an easy job. It entails finding a suitable topic, writing great copy on it, optimizing it for the search engines and taking many other steps to ensure that we maintain the highest quality in our writing so that it stands out among the many million blogs that are uploaded on the net.[read more]

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3 Talking Points for Facebook’s E-Money Endeavor

April 16, 2014 by Rob Sutter
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Facebook’s E-Money endeavor.

Like most people, I like making purchases over the Internet. When talking about the methods to do so, PayPal has to be amongst the most notable. It is so notable, in fact, that it seems like Facebook is inching closer to taking a piece of the figurative pie.[read more]

7 Ways Businesses Should Use Blogs

April 16, 2014 by Brennan Girdler

business blogging / shutterstock

Almost every serious business (with a website) has a blog. But why? In this post, I’ll explore 7 of the primary reasons companies host, write, and maintain blogs. Most of these businesses blog out of instinct, though recognizing the potential is the first step to making a blog worthwhile.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

A Social Butterfly's Guide to Social Media

April 15, 2014 by Wendy Baird

Social butterfly on social media. 

For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.[read more]

5 Things to Check Before Publishing Your Blog Post [INFOGRAPHIC]

April 14, 2014 by Irfan Ahmad
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Before publishing your blog post check these things.

Writing blogs may be an effective way for marketers to share ideas with their readers, but that doesn't mean you have to rush through the procedure. By spending just a few minutes before hitting the publish button, you can add more value to your content, value that can bring massive eyeballs and may be higher conversions.[read more]

Break Your Social Media Addiction, Without Completely Cutting Ties

April 14, 2014 by Kayla Minguez

Social Media Habits

Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.[read more]

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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

April 14, 2014 by David Amerland

SMT Power Talk: disruption / shutterstock

Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.[read more]

The Social Spark: 3 Sources for Social Media Success

April 14, 2014 by Deanna Baisden

social spark

With my daily consumption of tweets, news feeds, and blog posts, I've encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media. Throughout this research I've discovered three bloggers who've established themselves as social media marketing leaders.[read more]

How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

 
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