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How to Proofread Typos Out of Your Content: 8 Tips

April 11, 2014 by Yvonne Lyons
6

Proofread typos.

Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts that harbored hideous typos, so I didn't share it.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
4

Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

7 Tips to Manage the Critics Online

April 10, 2014 by Gini Dietrich
1

Manage the critics online.

Create an internal policy. Everyone on your team—both internally and externally—needs to understand what your policy is for managing critics online. A bad situation can be made worse by a well-intentioned employee or external partner who doesn’t understand your policy.[read more]

LinkedIn Influencers: Good or Bad for Pharma?

April 9, 2014 by Paul Tunnah
3

Pharma on LinkedIn.

My cynical side feels that the LinkedIn Influencer program was initially skewed by the desire to get more C-level exec profiles created and give a podium to those who, ultimately, are the decision-makers at LinkedIn’s biggest corporate clients. But there is a happy(ish) ending to this story.[read more]

Is Your Content Smarter Than a 5th Grader? 4 Steps To Readable Content

April 9, 2014 by Julia McCoy

Readable content.

Ask yourself, "Is my content smarter than a 5th grader?" Don’t worry – we’re not exactly asking you to “dumb it down.” In fact, we get that you want your content to be smart and informative. This is more about making your web content reader-friendly. Stop trying to be the Charles Dickens of copywriting and begin crafting readable content.[read more]

How to Write a Great Blog Post Faster

April 9, 2014 by Jerry Low

speed blogging

There are a few things you need to do in order to grab readers for your blog, and one of those things is to provide regular content. If the reader knows she can count on a new article every day from your site, then she’s much more likely to visit your site every day.[read more]

Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS...You'll Need Tissues.

April 8, 2014 by Chad Pollitt

Content marketing problems.

According to the Content Marketing Institute (CMI), 58 percent of B2B marketers and 68 percent of B2C marketers feel their content is not effective. That’s with 86 percent of B2C and 93 percent of B2B marketers reporting they use content marketing. That’s a lot of dying content marketing campaigns.[read more]

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Three Ways to Connect with Potential Clients via Twitter

April 8, 2014 by Andrew Hutchinson

Connect via Twitter.

There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners? This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up.[read more]

ASCAP and the Great Pandora Battle

April 8, 2014 by Monica Corton

ASCAP and Pandora.

This past weekend, I spent many hours fielding questions and having conversations with songwriters about the recent win by Pandora in the ASCAP rate court. Mostly, the songwriters wondered why there was a battle in the first place and why ASCAP lost.[read more]

You Need to See the Hottest Words in Viral Headlines

April 8, 2014 by Allister Frost

viral headlines

It doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites that excel at writing highly-clickable headlines. By analysing the data, we can look for common usage patterns and trends to try to determine which words work best.[read more]

Can You Really Build a Blog Written by Employees?

April 8, 2014 by Stanford Smith

This employee is not excited to blog.

Let’s be honest, asking your employees to blog is probably a non-starter. Instead, get them to contribute blog ideas. The writing part can be delegated or outsourced. But with a little direction, your employees can offer a steady supply of awesome ideas that you can turn into blog content your readers will love.[read more]

Web Tools to Guard Against Plagiarized Content

April 7, 2014 by Nicole Karlis
2

Guard against plagiarized content.

The quickest way to check whether your content has been plagiarized is to do a quick Google search. Simply copy a text snippet from your content and paste it into Google’s search box. You can also enclose it in within quotes if you want to search for the exact text in the snippet. If you see any verbatim results, you can be sure that your content has been plagiarized.[read more]

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The Internet Marketers Survival Guide for 2014

April 7, 2014 by Seth Rand
1

Internet marketers survival guide.

As of 2014, an estimated 40% of the world’s population uses the internet. Gaining a competitive edge on the internet gets more difficult each year, as marketers across the globe continue to vary their strategies. In a survival situation, the right skills and tools will ensure your safety, security, and comfort.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

5 Steps to Writing a Blog Post that Goes Viral

April 4, 2014 by Jerry Low
1

Writing a viral blog post.

It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time, but trying to break the code and understand what will go viral and what won’t can seem like an insurmountable task.[read more]

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6 Key Learnings on Content Marketing from Social Media Marketing World

April 4, 2014 by Dan Gingiss

Social Media Marketing World 2014

More than 2,000 people descended on San Diego last week for the second annual Social Media Marketing World. I attended several panels and keynotes on content marketing, and learned a lot from a wide variety of experts. Here are some of the best takeaways from my live-tweeting.[read more]

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LinkedIn's Publisher Platform: Should You Use It?

April 3, 2014 by Andrew Hutchinson
9

LinkedIn's publisher platform.

Like all bloggers, I was interested when LinkedIn announced the expansion of its publishing platform. It offers the possibility of great engagement and a powerful way to build your personal brand. I was keen to know more, but approached the announcement with a degree of skepticism.[read more]

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Has Tumblr Taken Over My Life?

April 3, 2014 by Rob Sutter

Tumblr.

A year or so ago, I opened my own Tumblr account, though I lurked the site long before then. I enjoyed the sets of .gif images in certain posts and the site was, overall, an interesting creature of sorts. At first I thought Tumblr would be a fun to engage in on my free time. Now, there’s not a single website that I spend more time on.[read more]

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Social Startups: Written.com Takes the Guesswork Out of Content Marketing

April 2, 2014 by Shay Moser

“More and more companies and brands are investing in content and making it an increasing part of their marketing mix, but they are finding that building an audience for that content, and having it reach the customers that will find it most valuable, is increasingly difficult,” says Josh Kerr, co-founder and CEO of Written.com.[read more]

 
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