Blogging

Lift is the fundamental characteristic of every flight and flying device. As I look at my business, the lift of DK New Media is, without a doubt, this blog. The establishment of this blog led to our audience, my book, my speaking engagements, my work with venture firms and technology companies internationally, and the hiring of our employees and our ongoing work.[read more]

Reach Image courtesy of stuartpilbrow, Flickr.

Make sure that you glance at the Tribes page once a day to see if you have any Tribe invites. If you do, you'll see them in the right sidebar, and can choose to accept the invitation or not. This should be part of your daily routine because Tribemates can only share new blog posts once you're a member.[read more]

sermon on the blog?

When we are teaching our clients in our blog posts, we have to be genuine and helpful. We have to provide the kind of information that our readers are asking for, and at the same time, we have to be clear about what it is we want.[read more]

I wanted to share with you some of the highlights from William Bakker’s session, called “Lessons Learned: Working with Bloggers & Destinations." It was interesting to see that, just like women are from Venus and men are from Mars, there are similar contrasts between travel bloggers and destination representatives.[read more]

I’m not suggesting that you compromise your standards for quality, or jeopardize your business’ reputation by producing sub-par content, but be sure to stay focused on what is going to be valued by your audience and use them, their needs, and expectations as a gauge for ‘perfection.'[read more]

guest blogger/shutterstock

Guest posting is a partnership between two individuals and on the content manager end, there should be some idea of what the blog post you plan on featuring from the guest writer should look like.[read more]

social media customer service

Unfortunately, no matter how hard you try, you can no longer run away from social media. Don’t know how to use social media effectively for customer service? Here are 5 great examples for you to follow.[read more]

measuring data

A few months ago, I decided to spend some time inside the Spin Sucks analytics to see if we could track and measure our blog efforts, other than the typical visitor and unique visitor increases.[read more]

Social media "Giants"

The Giants not only lead the pack when it comes to social innovation and engagement, but they’re the OG’s when it comes to implementing it – they were among the first teams to adopt Instagram and Google+, quickly recognizing the wide demographic of their quirky, rabid fan-base.[read more]

blogger outreach

Bloggers are climbing their way up to the top of important content producers. They’ve even arguably become more beneficial than celebrities in the influencer space because of their uber loyal networks. To successfully appeal to bloggers, PR pros are using their traditional charm with a few minor tweaks.[read more]

Tumblr sponsored post

Barely a week has passed since Yahoo acquired Tumblr for $1.1 billion dollars and already the micro-blogging network has introduced sponsored posts to its desktop news feed for the first time. Some have pointed fingers at Yahoo, but it's more likely the sponsored posts predated Tumblr's sale.[read more]

To achieve high website traffic and increased new business, creating engaging, high-impact and highly shareable content is essential. Once you create top-notch, highly shareable content, you need to maximize its social exposure and make sure it gets widely read. P.T. Barnum said it best: “Without promotion something terrible happens…Nothing!”[read more]

What I’ve personally experienced with content marketing is that in many ways, the power of a piece of content lives and dies with the idea. When you create something that you're confident is a unique idea and hasn't been done before, you see great results.[read more]

attribution/shutterstock

Learning how to properly attribute sources in social media is good behavior and good business. Giving nods online is part of the etiquette of the internet. The more we follow these simple rules of attribution online, the more generous the social media culture will become.[read more]

Excellent content creation and social media success go hand in hand. To attain a high-traffic website and incite new business, you must publish engaging, high-impact and highly shareable content. High rates of social content curation—social sharing—are now critical to SEO.[read more]

Developing a comprehensive social media presence, content marketing, and lead generation online aren’t easy. They take time, expertise, and a willingness to adopt an agile stance in a quickly-changing world. However, remember that if Hugh can manage to sell online, you can, too.[read more]

I spoke to the owner of a small business recently whose entire SEO strategy was based on leaving blog comments with a keyword as part of his username. He came to me because, despite his best efforts, his search engine rankings hadn’t improved at all in the 3 months he’d been doing it.[read more]

Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons.[read more]

Socially Stephanie to the rescue!

In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.[read more]

As more businesses continue to enter the blogosphere, they run the risk of publishing clichéd, outdated articles in the hopes of attracting a wider audience. As I’ve worked to grow my own company blog, I’ve seen plenty of other business blogs that continue to publish material that is either uninteresting or unprofessional and, to stem the flow of poorly written postings, here are five topics I earnestly believe business blogs should avoid.[read more]