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Has Facebook Lost Its Way?

May 20, 2012 by Justin Maas
with 552 views
0

Image by _Max-B via Flickr

The news everyone seems to be talking about these days is the Facebook IPO. How much is Facebook worth? How much will Facebook’s IPO make the company? These are questions being asked when we should really be wondering how Facebook will grow in the future to make the world more connected.Facebook was created so that you and your friends... [read more]

New Facebook Offers for Businesses

May 19, 2012 by Danielle Leitch
with 794 views
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Facebook just released new posting functionality for offers that will help businesses post deals to their Timeline for fans to redeem.   Currently the functionality being released is to a limited number of Facebook Business Pages, but will eventually be available to select types of businesses.  We have seen this option... [read more]

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Social Media Cash Cow: How Facebook’s IPO will Fatten Celebrity Wallets

May 18, 2012 by Jim Vacey
with 305 views
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With 900 million users on the social media site it is a wonder that there are not any other millionaires walking away from this IPO. With Success stories like Zuckerberg’s the masses can continue to sit on the sidelines and watch the celebrities’ wallets’ girth grow. [read more]

The Real Reason GM Left Facebook

May 18, 2012 by Steve Olenski
with 1,301 views
2

GM left Facebook because they forgot the one cardinal rule - always please the client. [read more]

The 5 Ways Media Will Cover The Facebook IPO & Why We Really Care Anyway

May 18, 2012 by Rohit Bhargava
with 352 views
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We all have a personal connection to Facebook. We all use it, and not just as a "user" of Coke drinks a can once in a while. We rely on it to manage many of our personal relationships and share our memories. Facebook is more than a social network, it is a utility - like water. [read more]

5 Ways Pepsi's Use of Social Media is Right On

May 17, 2012 by Chris Horton
with 1,295 views
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Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model. [read more]

4 Hurdles to Overcome When Installing Social Login

May 17, 2012 by Beth Thouin
with 251 views
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Social login is increasingly being adopted by developers. The main reasons developers are jumping on this are: an availability of accurate user data from social networks, a reduction in forgotten usernames and passwords, and an increase in user registrations. However, these benefits do not come without hurdles. [read more]

Facebook IPO, Instant Millionaires and Employee Turnover

May 17, 2012 by Bilal Jaffery
with 332 views
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What makes me wonder about is the Post-IPO phase of Facebook. What happens when some of them (with options) are rich enough to retire? What will happen to the human intellectual property when the mega-millionaires don’t have to work any more? [read more]

Decoding Social Login Pricing

May 17, 2012 by Beth Thouin
with 145 views
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More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost. [read more]

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As its Users Switch to Mobile, Facebook Scrambles to Find New Revenue Sources

May 16, 2012 by Daniel Levine
with 405 views
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With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their mobile product. [read more]

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Could GM be doing it (Facebook adverts) wrong?

May 16, 2012 by Nick Renna
with 284 views
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General Motors is a tough sell. ...But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people. [read more]

Do You Buy GM Cars Via Facebook Ads?

May 16, 2012 by Jayme Soulati
with 161 views
2

Should the timing of GM’s announcement affect Facebook’s IPO? Will it? Should it even matter? I seem to recall an auto industry bailout that put the U.S. economy into a downward spiral. I don’t recall reading that Facebook ever strayed from its growth goals, so why should it quake in its boots because GM is playing chess? (Although $10 million is likely not chump change to Facebook.) [read more]

The Scent of Social Media: NY Yankees Fragrance

May 15, 2012 by Candida McCollam
with 343 views
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While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system... [read more]

The Best Mother's Day Facebook Campaigns of 2012

May 15, 2012 by Morgan J. Arnold
with 723 views
0

We've been monitoring the $18.6 billion dollar holiday - Mother's Day. Using the searchable Facebook Tab Directory, Track Social was able to pick up all Mother's Day-related Facebook campaigns, and analyze the results to see which brands were able to drive online traffic, generate buzz, increase engagement and boost audience numbers. [read more]

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Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois
with 318 views
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Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom. [read more]

Images taking over the Web with updated Facebook app.

May 15, 2012 by Bryan Nagy
with 469 views
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Facebook’s recent purchase of Instagram and release of the Facebook Timeline demonstrated the company’s desire to be a part of the trend, and this new mobile app update does the same. The newly updated app will make photographs up to three times larger, taking up most of the screen. The new Facebook app update will take place on iOS (iPhone and iPod), Android, and Facebook’s WAP website. [read more]

Your Information: How much is too much?

May 15, 2012 by Khalid Raza
with 646 views
1

How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions? [read more]

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Microsoft + Facebook Taking the Search Engine to a Whole New Level

May 15, 2012 by Mili Ponce
with 696 views
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Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]

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Facebook Birthdays. No Way.

May 14, 2012 by Nick Renna
with 482 views
2

I find it hysterical when my birthday comes around and only a few people post on my wall. To me, that’s great! It means they actually remembered my birthday instead of Facebook reminding them. [read more]

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How To Create A Profitable Facebook Fan Page

May 14, 2012 by Brian Moran
with 1,807 views
1

To utilize your fan page effectively, you must try to avoid the social media fluff that pervades so many pages. Many business owners get stuck in the rut of counting their fans and not communicating with those fans. A great way to distinguish your page is by providing real value to your fans. [read more]

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