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ROI from social media / shutterstock

How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.[read more]

Facebook has made sections available worldwide, enabling all users to express themselves and share their interests in app-specific boxes on the timeline. Many apps have already taken advantage of the new feature, integrating with sections to provide users with a new way to interact and engage with games, music, movies and much else besides.[read more]

If you want to grow your business with Facebook, you have to be constantly adding value and engagement on your page. Good content would certainly help you to do that, but good content is wasted and ineffective if you don’t have a supportive community to broadcast your content to.[read more]

Facebook insights gives you a fabulous amount of information, but it is only as good as the user using it. To increase your Facebook reach, your goal should be to get as many shares, likes and comments on your posts as you can. The more you have of the "big 3," the higher your reach will be.[read more]

Chris Hadfield

Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation. If you haven’t followed his exploits, not to worry, he has bestowed upon us an absolutely amazing library of content on Facebook, Twitter and YouTube.[read more]

While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling, and judging or perceiving. CPP has taken it a step further and applied it to social media platforms and users.[read more]

One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook, Twitter and LinkedIn accounts, and set schedules for each account. You can then add links to pages or stories, or craft status updates, and allow Buffer to publish those updates according to your predetermined schedule.[read more]

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On a new microsite, locals (and anyone who’s been to Quebec City, really) are invited to share their secrets, hidden gems or favorite spot, activity or restaurant in the city. It’s an innovative way to embrace collaborative platforms, simple and user-friendly.[read more]

Facebook lists / shutterstock

Have you ever experienced that awkward moment when you receive a Facebook friend request from a client? If you choose to accept client friend requests, it is important to curate and organize the content to which your clients will have access. Facebook Lists allow users to achieve just that![read more]

Google+ & Facebook

Back in the beginning of May, I wrote about Google+’s dramatic growth, which saw a 33 percent increase in users since June of last year. Recent news shows that their time-on-site numbers are improving, but at the same time, so are Facebook’s.[read more]

Building a Facebook page (Scott Beale via Compfight)

Marketing your business on Facebook is something that should be well planned; having a successful Business Page requires that you understand the platform. Here are 10 tips you can use to run a successful Facebook Business Page.[read more]

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience?[read more]

Facebook ROI tracking

When you have a really important blog post, article or landing page that you want many people in your Facebook community to see, you should share the link in a post and then promote that post. Here's a simple 3-step guide to tracking the ROI of your Promoted Posts on Facebook.[read more]

In this article, I'd like to share the pros and cons of hosting each type of contest. Don't forget—the results of your contest will rely heavily on the amount of promotion you put into it. A photo or video upload contest is a user-generated type of contest in which the participant actually has to do some work in order to be accepted as a contest entrant. This can be a contest that asks your fans to upload a photo of them wearing your brand.[read more]

perfect 10/shutterstock

A Facebook post can be quite simple, even easy to develop a stellar post that appeals to your target audience – a post that will not only engage but will increase brand awareness and drive traffic to your website, or achieve any other goal you have in mind. It doesn’t have to be maddening, I mean, it’s just a Facebook Post, right?[read more]

One of the great benefits that Facebook has offered businesses for a while now is a dedicated app just for managing Facebook Pages. The Facebook Pages Manager mobile app was designed from the beginning to make it easy for business owners and marketing agencies to log into and manage one or more Pages.[read more]

When social media first began, we all felt a rush of excitement, because we had new and unique channels to interact with the people most important to us. Over the last five years, social media has lost its way: companies have lost sight of the “social” element and instead have focused on networks as media channels through which to broadcast mass communication.[read more]

The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, commercial viability analysis, beta testing, and commercialization and launch.[read more]

Richard Margetic, Dell's social media lead

Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]

There isn't anything worse than checking a website and clicking their Facebook link to find that they've redirected you to a personal page. Not only do you have to hope they accept you as a "friend," you're taken through one more step to see their content and find their real Fan Page.[read more]