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Stop Complaining About Your Facebook Reach and Start Creating Content For Your Fans

April 4, 2014 by Liz Gross

Image: Theeradech Sanin / FreeDigitalPhotos.net

Facebook isn't out to get you. It's a fair fight to get in the newsfeed. The rules are simple: create lots of different types of valuable content, in order to please as many types of your fans as possible. Engage when they engage, and continue to improve your content over time.[read more]


Beyond Engagement: Unleashing the Power of Employee Advocacy

April 3, 2014 by Mike Bailey

Beyond Engagement

Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.[read more]


Three Reasons Eat24 Needs Facebook

April 3, 2014 by Stacey Furtado

Eat24 broke up with Facebook.

This week, Eat24 announced its plans to shut down its Facebook page in a very public "break-up" letter. Let’s be clear, Eat24 is abandoning the very community it built rather than sticking around to engage with as many of them as possible. What it views as “taking a stand” will be another company’s opportunity to reach its customers.[read more]

Measuring Your Facebook Page Performance [INFOGRAPHIC]

April 3, 2014 by Irfan Ahmad

Facebook page performance. 

Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing well or not, or if they should be getting more likes or shares based on their number of the followers.[read more]

Social Media Fast Facts: Latin America

April 3, 2014 by Richard Simcott

Latin America.

I’ll be focusing on the Latin American market and with the World Cup only two months away, we’ll be taking an extra close look at Brazil. Latin American nations share elements of a common cultural and linguistic heritage, but each nation has its own pre-colonial traditions and history, which have created the countries they are today.[read more]

Facebook Purchases Oculus Rift: An Odd Match?

April 2, 2014 by Brett Dixon

Why did Facebook buy Oculus?

One potential area that really gets me excited is the potential for in game ads. We already have Re-marketing and Pay Per Click advertising on Facebook but what if whilst playing the latest blockbuster game you see an in game advert on a billboard that relates to a website?[read more]

Facebook Needs a Matt Cutts

April 2, 2014 by Jon Burg

Matt Cutts. If only he was also at Facebook.

The time has come for Facebook to behave like the leader they have become. Facebook needs to give this industry a Moses, a figure to explain what has happened, what will happen and how to build for the future. Facebook is better, and smarter than the basics mistakes they have made. And in partnering with businesses, they have everything to gain.[read more]


True Life: My Mom Receives More Facebook Engagement Than I Do

April 2, 2014 by Samantha Rupert

Facebook engagemet. 

Why should brands care that my mom gets more engagement than I do? Well, its a telltale sign of Facebook's aging demographic, an important change marketers need to recognize. As technology advances and becomes more integrated into our everyday lives, we can expect the number of older users to rise.[read more]


Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]


Social Advocacy & Politics: Breaking Up with Facebook Is Hard to Do... Or Is It?

April 1, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

When it comes to advocacy and political campaigns, many online organizers are ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, and it is better for niche communication than mass communication. On the other hand, two-thirds of all internet users in the US use Facebook.[read more]

The Ideal Length of Everything Online, Backed by Research

April 1, 2014 by Leo Widrich

The ideal length of everything online.

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found. The ideal length of a tweet is 100 characters. Whom should you trust when it comes to advice on the ideal length of a tweet? How about Twitter itself?[read more]

Facebook’s Crazy Targeting Options

April 1, 2014 by Taylor Janszen

Facebook targeting.

Facebook recently announced that it is giving advertisers more targeting options. According to Search Engine Watch, advertisers on Facebook can target specific people based on changing life events. For instance, an advertiser can target someone who is either newly engaged or newlywed within the past six months.[read more]

How to See Which Facebook Pages Have Liked Your Business Page

March 30, 2014 by Andrew Macarthy

Who likes your Facebook business page?

Do you want to find out which other businesses have liked your Facebook Page? Discovering this is a good way to check out if the competition is keeping tabs on you, and often provides a good list of related company's that you might want to reach out to in order to join forces with to work together in some capacity.[read more]

5 Steps to Executing a Perfect Facebook Sweepstakes

March 30, 2014 by Jim Belosic

Facebook Sweepstakes

Building a successful Facebook app goes beyond making the app look good. A clean look that's branded and clearly displays your promotion or strategy looks better than an app that has been thrown together. However, an app that is executed well involves a variety of elements, and we'll outline them here.[read more]

Social Media Listening Is a Business Imperative, Not an Intriguing Anomaly

March 29, 2014 by Andrew Hutchinson

Social media listening.

Targeted marketing will become an expectation. As social media expands, consumers are seeking to be marketed to, not at. If they're going to see ads anyway, they want to see brands relevant to them, not a random big business campaign or generic billboard-style pitch.[read more]

Facebook Acquires Oculus: Virtual Social Gaming, Wearables, or the Next Platform?

March 29, 2014 by Drew Beechler

Facebook and Oculus

Facebook announced via Mark Zuckerberg Facebook post that they will be acquiring Oculus VR, the leader in virtual reality technology for around $2 billion. Oculus, which began as a Kickstarter project, currently has released two Development Kits for their Oculus Rift virtual reality headset.[read more]

The Perfect Facebook Post Revisited

March 29, 2014 by Kandice Linwright

Perfect Facebook post.

The Perfect Facebook Post has as much to do with yoru specific target audience as it does with the format you use. Become familiar with your Facebook audience, become a better listener, and you'll know exactly what that Perfect Post looks like.[read more]


Socially Stephanie: Facebook Advertising and Declining Organic Reach

March 28, 2014 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie: With all this Facebook declining organic reach talk, I'm getting paranoid. Should I jump ship? Or should I start to look into some advertising options? I'm a bit lost and, frankly, freaked out. What are your recommendations?"[read more]

Facebook Page Reach: A Trick to Increase Your Posts' Reach

March 28, 2014 by Stephane Allard

A trick to increase reach on Facebook.

In this blog post, we’re confirming the hard truth (with some hope). And we’re also trying to answer this question: what if I were to post twice more, would I double my reach? Does 1% reach on 2 posts give me 2% reach or do I still get 1%? We took a sample of 10K pages from brands and we looked at their 7-days page organic reach for the past 8 months.[read more]

Negative Criticism: 3 Things GM is Doing Extraordinarily Well

March 27, 2014 by Gini Dietrich

Negative criticism.

I was reminded of this when I read the New York Times article about General Motors using social media to respond to the 1.6 million customers affected by the most recent recalls. If you visit their Facebook page, you’ll see a mixture of brand building status updates, as well as responses to negative criticism.[read more]