Facebook

If your business is looking to launch a social media program, a handy PowerPoint or flyer won’t be the resource you need to get started. Walmart spent 6 months of planning internally before they launched their social media program. Smaller businesses might be able to accomplish this in a month or two, but it’s not a quick project.[read more]

Simply put, short message service marketing or SMS marketing needs to be given attention to by businesses because it can be an effective way to reach customers. Consider this: 98 percent of text messages received by people are read. Compare that to the following read rates for other social marketing outlets: 29 percent for Twitter tweets, 20 percent of emails, a dismal 12 percent of Facebook posts.[read more]

There are several things that make marketing in general different in healthcare. One is the overall mission. We are doing more than selling widgets. Our content can impact people’s lives and those whom they love.[read more]

Best iPhone apps

The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.[read more]

In marketing you can never keep doing the same thing over and over again. You have to constantly switch things up and test your strategies and Facebook is no different. Test different kinds of posts between text, pictures, video, links, polls, etc.[read more]

Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success, focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense. If businesses would stop chasing number of eyeballs and begin to focus where there is more potential, they would find better results.[read more]

It seems strange to hear that Ads are getting more social with Facebook’s rollout of their new advertising platform. I mean, ads on Facebook should inherently be social, right? Well, Facebook thinks they can be better, and we love that about them![read more]

Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand who these customers are, it’s easier to target them to improve brand awareness, find leads, and drive sales.[read more]

Puckered lips, a sweet-like-sugar couple, a cropped-out group, a 10-year-old scrapbook – whichever type of profile photo you upload on a social network or online account, it has a meaning, at least according to a website with more than 60 million members.[read more]

When a social media campaign is done right, more leads and publicity are generated for a business. In fact, according to one study, 52 percent more leads are generated when marketers spend six or more hours a week engaging on social media compared to those who spend less time.[read more]

Many churches and ministries have set up a Facebook page as they look to connect with and strengthen their own communities and reach those outside the walls of the Church. They often do so with high hopes, and unrealistic expectations.[read more]

social fashionistas

It’s a good time to be a fashion marketer. Social media is disrupting every industry, and fashion brands are loving it. Brands that are able to keep up with trendsetters, and consistently incorporate the wow factor.[read more]

Facebook cover photo

Clients, consumers, even new friends will decide within seconds if they have a good feeling about you and/or your brand, or a bad feeling, and your income depends on the former. So, let’s dive into the tips for creating a stellar first impression on the digital realm with Facebook’s Cover Photo options.[read more]

Socially Stephanie to the rescue!

It's June, and you know what that means: weddings! In this week's social media advice column, Socially Stephanie helps a wedding photographer find ways to attract new customers through social media and take advantage of branding opportunities.[read more]

Summer’s here, the weather’s warm, the days are long, and your news feed is cluttered with friends’ vacation photos. It’s tough not to feel a pang of jealousy when you see pals lazing on beaches or exploring new cities. But you can turn vacation envy into a big marketing opportunity.[read more]

Facebook today announced its plan to simplify ad products, eliminating 13+ ad units by the end of 2013. The motive behind doing this is to reduce the ad units to half by the end of this year.[read more]

We have grown accustomed to attention and immediate feedback. We take photos of everything we see or experience that has potential to get people to Like it, retweet it, and comment on it. We need this attention to validate who we are. If we aren’t worth anything in terms of social feedback we feel worthless.[read more]

First of all, businesses should know what they want to achieve using Facebook as a marketing tool. Using Facebook is not a necessity for all businesses. In fact, some businesses, like those engaged in B2B, are probably better off using LinkedIn as their social media marketing tool of choice.[read more]

Two recent studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook.[read more]

Did you know that if you want your display picture on Facebook to show up exactly as you see it as a file on your computer, you have to upload a 180 pixel by 180 pixel copy of it to Facebook? The cover photo, on the other hand, displays at 851 pixels by 315 pixels. These are just a few samples of what you will learn in what could be the most thorough social media dimensions cheat sheet ever, brought to us by tentsocial.[read more]