Facebook posts, articles, and infographics | Social Media Today
Sign up | Login with →

Facebook

The "Like" Is for Real, According to General Mills

April 19, 2014 by Jim Zuffoletti

Do "likes" count?

We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. I think the General Mills assertion regarding "likes" will be tested, I think it will hold, and the result is that every industry will have to treat a "like" as equivalent to any other endorsement.[read more]

Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

April 18, 2014 by Larry Kim

New post ads on Google.

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

exclusive

5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

6 Steps to Successful Facebook Ads

April 17, 2014 by Zack Fagan

Facebook ads

It is very easy to make mistakes when building a Facebook ad campaign. There are many ways in which an ad can be spoiled; anything from poor targeting to bad copy can lay your ad to waste. This post will discuss a few steps that you should follow in order to increase the effectiveness of your Facebook ads.[read more]

exclusive

Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
7

Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

Organic Reach Is Dead: Is Facebook Still a Preferred Medium for Brands and SMEs?

April 16, 2014 by Prasant Naidu
3

Is Facebook still viable for marketers?

Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true.[read more]

exclusive

Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
1

New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

exclusive

3 Talking Points for Facebook’s E-Money Endeavor

April 16, 2014 by Rob Sutter
3

Facebook’s E-Money endeavor.

Like most people, I like making purchases over the Internet. When talking about the methods to do so, PayPal has to be amongst the most notable. It is so notable, in fact, that it seems like Facebook is inching closer to taking a piece of the figurative pie.[read more]

Make Free WiFi Calls with Facebook’s Messenger App

April 16, 2014 by Steven Scheck

Make WiFi calls on Facebook / shutterstock

The Facebook Messenger app is now giving its users the ability to make free phone calls over Wifi connections to other Facebook Messenger users. Yes, you heard it right! It is for all Facebook Messenger users across the globe. This new feature especially benefits those who have weak mobile service in their house.[read more]

Have You Tried Facebook Live Chat Yet?

April 16, 2014 by Mita Kukreja

Facebook's live chat customer service feature.

What exactly is a ‘Facebook Live Chat’? In simple words, it’s your customer service reps, experts or brand advocates talking directly to your Facebook fans to resolve queries, answer questions or simply give their opinion. Let’s take a look at the advantages of offering Facebook live chat for your customers.[read more]

Paying for Facebook

April 15, 2014 by Sue Cockburn
2

Paying for Facebook.

If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans. But, if you’re not prepared to spend money, you should question the value of your business being on Facebook.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]

Retailers Love Millennial Women [INFOGRAPHIC]

April 14, 2014 by Vibhushan Waghmare

Millennial women and shopping

With an estimated purchasing power of $2.45 trillion worldwide by 2015, it’s no surprise that the millennial generation has become the most sought-after target segment for Internet retailers. But retailers are particularly interested in millennial women, who bring in the highest volume of referral traffic to their e-commerce stores.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
2

Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

exclusive

Do's & Don'ts for Outsourcing your Social Media

April 12, 2014 by Travis Huff
2

Social Media Outsourcing

In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.[read more]

Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts

April 12, 2014 by Prasant Naidu
4

Facebook News Feed Update

Bad news for spammers and like baiting sites on Facebook: the company is in house cleaning mode. To make its news feed more engaging, Facebook is performing a series of improvements to reduce stories that people frequently report as spammy and that they don’t want to see.[read more]

Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad
2

Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

How Do Google and Facebook Measure Your Content's Quality?

April 11, 2014 by Nicole Karlis
1

Measuring content quality.

Quality is a popular content marketing buzzword at the moment; quality content can be loosely defined as content that online users find valuable. Google and Facebook both recently dramatically updated the way they identify and promote quality content.[read more]

How Will Twitter's "Facebookification" Affect Brands?

April 11, 2014 by Peter Claridge
1

Twitter becomes more like Facebook.

The most important new feature for me is the highlighting of the most engaging tweets. I see this as Twitter taking its first step towards making information more relevant. The success of Twitter was due to the short, simple tweets that people could consume easily, but now that the company is publicly listed, it will be under the same pressures as Facebook to monetize its audience.[read more]

 
Logo