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Your Information: How much is too much?

May 15, 2012 by Khalid Raza
with 646 views
1

How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions? [read more]

The 5 Truths About Global (Social) Warming

May 15, 2012 by Bryan Kramer
with 500 views
0

Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before. [read more]

Grow your Real Estate business using Social Media

May 15, 2012 by Edwin Huertas
with 454 views
0

I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever) to build relationships with potential home buyers. [read more]

I Dreamed That I Was the Goldman Sachs' Social Media Strategist

May 15, 2012 by April Rudin
with 319 views
0

Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a digital strategy for Goldman Sachs that would change the sentiment of both the public and Wall Street would be the validation that social media, and especially social media in the financial services sector, really works. It's the ultimate use case. [read more]

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Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass

May 14, 2012 by Philip Calvert
with 2,403 views
15

Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]

LinkedIn Lets Marketers Target Followers

May 14, 2012 by Brad Friedman
with 358 views
0

LinkedIn “Targeted Updates" permit marketers to target followers based on specific criteria including, industry, length of time at the place of employment, job description, company size and location. LinkedIn “Follower Statistics” provides users with access to a dashboard containing information about followers. [read more]

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The Engagement Effect (For Digital Marketers)

May 14, 2012 by Eric Goldstein
with 548 views
0

Ben Franklin once wrote, “Tell me and I’ll forget. Show me and I might remember. Involve me and I will understand.” This article provides three examples of companies that have taken a creative way to drive engagement for greater impact and retention. [read more]

Is it the Dawn of Mobile Social Networking?

May 11, 2012 by Edwin Huertas
with 862 views
0

At the beginning of this year, nearly 50 percent of the time people spent using their mobile phones were on games. social media and mobile phones and games, in fact, appeared to be custom-made for each other, locked in a mutually beneficial embrace that saw both spiraling upward toward incredible levels of success. [read more]

LinkedIn Sales Navigator: Social Selling or Just Plain Selling Out?

May 10, 2012 by Geoff Simon
with 273 views
0

So is LinkedIn selling you out by offering up their database of user profiles to sales people? The new premium service, which wasn’t publicized with a news release and launched with any type of fanfare, is called Sales Navigator and is specifically designed to help salespeople with, what LinkedIn is calling, “social selling”. [read more]

Predicting the Next Social Media Trend Using Social Media Analytics

May 7, 2012 by Morgan J. Arnold
with 3,638 views
0

Image by Track Social

The color of the balls represents how quickly it is growing - with red and orange indicating hot and fast growth. This means the hottest social sites are establishing new connections with online users faster than the rest of the pack. Only 5 social media sites out of our list of 147 can claim rights to a sizzling hot ball - here's the top 5 in social growth rate... [read more]

Why I Don't Want You To Buy Likeonomics (This isn't a marketing trick)

May 7, 2012 by Rohit Bhargava
with 436 views
1

One of the core beliefs of Likeonomics is that there is a real currency to unexpected honesty. It is why I told the story of the "Making of Likeonomics" several weeks before it was even out. I believe that if I don't hide my motivation from you, and share it openly - I can build trust, because I'm not trying to trick you. [read more]

Confessions of a Social Media Girl: LinkedIn and Twitter- How to Foster the Unlikely Relationship

May 5, 2012 by Veronica Guzik
with 1,052 views
0

Some folks take special care to keep their content “Sober” on social media networks; this never really made sense to me. Last I checked, social media was supposed to be fun, friendly, inviting, engaging and anything but boring. Twitter and Facebook are like the “Brangelina” of social media, so where does the redheaded stepchild LinkedIn fit into the social media family tree? [read more]

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Slide Sorter: By Acquiring SlideShare, LinkedIn Will Make Even More Money

May 4, 2012 by Jake Wengroff
with 286 views
0

LinkedIn's acquisition of SlideShare makes economic sense and is not surprising, and has made me reflect on how my company's social presence has grown alongside of SlideShare. [read more]

Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

May 3, 2012 by Eric Garulay
with 479 views
0

Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business. [read more]

LinkedIn Extends Its Reach

May 3, 2012 by Brad Friedman
with 282 views
0

Last Wednesday LinkedIn extended its reach and became more easily available to those using Apple and Android products. The new LinkedIn iPad app, and totally revamped iPhone and Android apps were launched last Wednesday and redesigned from the ground up... [read more]

Marketing a Consulting Business Through Social Media: LinkedIn

May 2, 2012 by Justin Beller
with 364 views
0

ARENA Creative/shutterstock.com

LinkedIn was one of those early social media platforms that people jumped on board with. I was hesitant at first to put all my personal information out there, but once I saw how LinkedIn was more of a resource than just an online resume, a whole new paradigm was formed in my mind that has now made this social networking application an indispensible tool in my career as a consultant. [read more]

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Who needs a structured social strategy?

May 2, 2012 by Zohare Haider
with 1,132 views
0

Having setup many different social media units for small, medium and large companies, many of you will agree that just because you are good at social media on a personal level only adds up to 25% of the required skillset one needs in order to develop a structured social media approach. [read more]

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3 Ways to Use LinkedIn to Get More B2B Leads

April 30, 2012 by Brad Smith
with 673 views
0

If you're selling to other businesses, then LinkedIn is your social media network. You don't even need to waste time on Facebook or Twitter unless you have LinkedIn up-and-running. Because the people on LinkedIn are the ones who buy. [read more]

LinkedIn 4x Better for B2B Leads than Facebook or Twitter

April 29, 2012 by David Meerman Scott
with 12,988 views
6

Photo by habi via Flickr

 

I presented at the LinkedIn #B2BConnect 2012 event on April 17, 2012 in Mumbai, India. A few weeks ago as I was preparing my talk, I asked my friends at HubSpot if they had any data on the effectiveness of LinkedIn that I could share with my audience. Rebecca Corliss came through with some awesome new data which I am releasing for the... [read more]

Healthcare companies still don't "Get" Social Media

April 27, 2012 by Steve Olenski
with 3,271 views
7

Health organizations that ignore social media may be missing opportunities to engage consumers. [read more]

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