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Why Google's Point of View(s) Is Changing + SM ROI

April 18, 2014 by Randy Milanovic
7

Google impressions.

Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has changed.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

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R.I.P. LinkedIn Company Page Products Tab: What To Do Next

April 15, 2014 by Steven Shattuck
1

LinkedIn company page products tab.

Recently, LinkedIn announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. The response to this change has been mostly negative from marketers who have invested heavily in the feature. As is the case with most social network features, change is the norm and not the exception.[read more]

3 Reasons LinkedIn Endorsements Suck

April 13, 2014 by Chris Dessi
2

Just say no to LinkedIn endorsements

I’d like to start with the caveat that I think LinkedIn is amazing. I’m not here to Linkedin bash. In fact, I think I’m doing the opposite. I’m a LinkedIn groupie that wants to get the word out to Linkedin that one of their features sucks, and please kindly remove it so we can go about loving your platform again - thankyouverymuch.[read more]

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Do's & Don'ts for Outsourcing your Social Media

April 12, 2014 by Travis Huff
2

Social Media Outsourcing

In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.[read more]

3 Reasons Why You Shouldn’t Create LinkedIn Showcase Pages

April 9, 2014 by Tracy Sestili
3

LinkedIn showcase pages.

As you may of heard, on April 14th LinkedIn’s products and services feature will be going away on Company Pages. Instead, they’re encouraging you to create Showcase Pages, which they started rolling out a few months ago. Showcase Pages are great for big companies, but not so much for the little guy.[read more]

LinkedIn Influencers: Good or Bad for Pharma?

April 9, 2014 by Paul Tunnah
3

Pharma on LinkedIn.

My cynical side feels that the LinkedIn Influencer program was initially skewed by the desire to get more C-level exec profiles created and give a podium to those who, ultimately, are the decision-makers at LinkedIn’s biggest corporate clients. But there is a happy(ish) ending to this story.[read more]

What LinkedIn's New Content Marketing Score Means for Social Sellers

April 8, 2014 by Kurt Shaver

LinkedIn new score.

LinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content Marketing Institute saying that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it.[read more]

17 Quick Ways to Master Your LinkedIn Profile

April 7, 2014 by Warren Knight

LinkedIn tips

Following up on The Beginners' Guide to LinkedIn article last year, I wanted to make sure you know about all of the latest updates coming from LinkedIn. There are a lot of great ways to improve your LinkedIn profile. Here are 17 quick ways to master your LinkedIn profile.[read more]

LinkedIn Content Marketing Score Industry and Audience Trends 2014 [INFOGRAPHIC]

April 4, 2014 by Berrie Pelser

Top 10 Best-in-Class companies

The Content Marketing Score is a recommendation engine that quantifies your impact by measuring your audience’s engagement with your content. It also reveals how you stack up against your competitors. You can even see a breakdown of how your content is performing across the LinkedIn platform.[read more]

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Beyond Engagement: Unleashing the Power of Employee Advocacy

April 3, 2014 by Mike Bailey
15

Beyond Engagement

Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.[read more]

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LinkedIn's Publisher Platform: Should You Use It?

April 3, 2014 by Andrew Hutchinson
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LinkedIn's publisher platform.

Like all bloggers, I was interested when LinkedIn announced the expansion of its publishing platform. It offers the possibility of great engagement and a powerful way to build your personal brand. I was keen to know more, but approached the announcement with a degree of skepticism.[read more]

Social Media Fast Facts: Latin America

April 3, 2014 by Richard Simcott

Latin America.

I’ll be focusing on the Latin American market and with the World Cup only two months away, we’ll be taking an extra close look at Brazil. Latin American nations share elements of a common cultural and linguistic heritage, but each nation has its own pre-colonial traditions and history, which have created the countries they are today.[read more]

Content Shock Therapy: A Completely Biased Diagnosis of LinkedIn's Publishing Platform

April 3, 2014 by David Cheng
9

Content therapy.

It’s been a few weeks since LinkedIn first opened their publishing platform to the plebs. The blogging soapbox was previously limited to influencers like Richard Branson but now anyone with a LinkedIn account can be elevated to the same threshold (or is the reverse true?).[read more]

How I Met Your Prospect on LinkedIn

April 2, 2014 by Koka Sexton

How I Met Your...Prospect

The series finale of How I Met Your Mother (HIMYM) aired this week after nine successful seasons. You can channel your inner Ted Mosby during the selling process – utilizing LinkedIn to set the stage for yourself and your prospects. Storytelling as a sales strategy can manifest itself with these three practices.[read more]

Changes Coming to LinkedIn Company Pages

April 2, 2014 by Caroline Melberg

LinkedIn company pages.

I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

5 INfluencers all Marketers Should Follow

March 30, 2014 by Mark Lerner
3

LinkedIn INfluencers

The LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major players in various industries to post valuable content directly on the LinkedIn platform; namely, by using the publisher tool.[read more]

Making Your LinkedIn Profile More Attractive to Potential Partners

March 29, 2014 by Philip Cohen

In February there were 277 million total LinkedIn users. Two new ones each second. So every minute, there are 120 potential customer creating new accounts. That also means there are now more than 277 million people who are trying to seem more impressive and experienced than you.[read more]

3 Steps to Powerful LinkedIn Page Optimization

March 28, 2014 by Caroline Melberg
1

LinkedIn page optimization.

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website.[read more]

 
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