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Marketing

The Future of Marketing

May 20, 2012 by Wendy Bryant-Beswick
with 1,304 views
1

olly/shutterstock.com

I have been asked this question a lot lately, “Where do you think marketing is headed?” and “What is the future of digital marketing?”. Given the changes affecting how consumers reach brands, how marketers reach consumers and how companies are approaching marketing I wanted to write about these questions that have surfaced recently. [read more]

Personal Branding: It All Began With A Picture

May 19, 2012 by Daniel Schawbel
with 2,436 views
6

Your photo speaks volumes about you: make sure those volumes are filled in with your hopes, aspirations, personality and talent and not the result of a haphazard occurrence that you have been too careless to display. Your quality picture will pay off big: and the more visible you are, the higher the return. So get ready to collect. [read more]

4 Examples of Driving Marketing Strategies with Social Login Analytics

May 19, 2012 by Beth Thouin
with 452 views
0

When an online visitor logs in to your website using one of their social networks, their social profile data and login behavior are captured, aggregated, and ... presented in a clear Google-inspired analytics dashboard. The analytics provide insight into your clients’ social profiles and tell you: who is logging in, sharing, sending referrals back to your website as well as through which network. [read more]

The Real Reason GM Left Facebook

May 18, 2012 by Steve Olenski
with 1,302 views
2

GM left Facebook because they forgot the one cardinal rule - always please the client. [read more]

5 Ways to Increase Online Registrations Using Social Login

May 18, 2012 by Beth Thouin
with 384 views
0

Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor’s experience is simplified and companies gain access to the visitor’s social data for accurate lead information, even prepopulate registration forms and upload profile pictures. Here are 5 ways to help increase registrations using social login... [read more]

Social Media Is Taking Over Search & SEO

May 18, 2012 by Wendy Bryant-Beswick
with 541 views
0

I would argue that without participation in social media your SEO and search effort is working at 50%. If you think sophisticated audiences aren’t using social, then think again. Over 5 million high networth investors use LinkedIn. According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn. [read more]

Social Data: The New Driver for Marketing Strategy

May 17, 2012 by Beth Thouin
with 913 views
0

Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social media is here to stay, accessing this information has never been more important. [read more]

5 Ways Pepsi's Use of Social Media is Right On

May 17, 2012 by Chris Horton
with 1,295 views
0

Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model. [read more]

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Hey Twitter, Where Are Our Free Analytics?

May 17, 2012 by Christianna Giordano
with 513 views
0

As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter). [read more]

Social Media Guide to the Olympics Part II: The Golden Rules and Other Practical Guidelines

May 17, 2012 by Tia Fisher
with 164 views
0

As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is - and crucially isn't - allowed. [read more]

Twitter Hashtag Campaigns - What to Consider

May 17, 2012 by Brad Friedman
with 918 views
2

Image from firepolemarketing.com

A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen? [read more]

Decoding Social Login Pricing

May 17, 2012 by Beth Thouin
with 145 views
0

More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost. [read more]

Music, Film, TV: How social media changed the entertainment experience

May 17, 2012 by Brian Solis
with 774 views
0

Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.” [read more]

Rewarding Mobile Device Customers Based on What They Actually Spend

May 17, 2012 by Andre Bourque
with 136 views
0

Photo credit: Lesley K, Flickr, Creative Commons

In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it. [read more]

Pro Athlete Luis Suarez in McDStories-like gaffe on Twitter

May 16, 2012 by Hans Kullin
with 921 views
1

Once again we see that brands (or celebrities) underestimate the power of social media and that they really have no control over it. If you invite people to participate, they won’t automatically show up and play nice. If your house is not in order, you will learn the hard way what people really think of you. [read more]

The future of TV is more than social, it’s a multi-screen experience that needs design.

May 16, 2012 by Brian Solis
with 835 views
0

The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen. [read more]

Why the Value of Content is Nothing New

May 16, 2012 by Steve Olenski
with 289 views
0

The use of quality content as a marketing strategy is hardly new. Content is still king. [read more]

Amnesia Ibiza, Humanising the Brand Through Social Networks

May 16, 2012 by Isra Garcia
with 205 views
0

Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company. [read more]

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What is Branding (and How Does Your Business Do It?)

May 16, 2012 by Alex Hisaka
with 543 views
0

What is branding? And what can we learn from how customers interact with brands today? Most marketers have never thought of digital as a space to build a brand. But branding is everything in today’s digital world; and digital branding experiences is a recurring business. Here are five ways to create effective branding for your business. [read more]

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Could GM be doing it (Facebook adverts) wrong?

May 16, 2012 by Nick Renna
with 284 views
0

General Motors is a tough sell. ...But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people. [read more]

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