Marketing

I’m a big fan of Pinterest and use it extensively both personally and professionally. Here are my top 10 tips that will having you pinning like a pro in no time.[read more]

Personal branding (image: Rosaura Ochoa / Flickr)

It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. That starts with your interaction with others, even in the space of digital.[read more]

Facebook Business Page App

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.[read more]

Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct?[read more]

Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more![read more]

When it comes to growing business, business owners perceive having 2 million engaged Facebook fans more valuable than a Super Bowl ad, and far more desirable than having the same number of Twitter followers.[read more]

Although Facebook tests everything and course-corrects as needed, the challenge here will be to find a balance between generating revenue and the psychology of what Facebook users think the service is (no one likes being sold to).[read more]

Even though Tumblr is often forgotten by brands, it’s still a massive community. In fact, the absence of brands (and the only recent emergence of in-stream advertising) may play a big part in the site’s continued rapid growth. More than 107.5 million blogs and 50.5 billion posts have been created on Tumblr, including the more than 70 million new posts that appear every day.[read more]

Good marketers know you have to stand for something. You can’t be all things to all people and still expect to build an iconic brand. Targeting is what sets you apart from the rest – a fact that holds especially true when it comes to fashion. And branding isn’t just about whom to attract; it’s also about whom to repel.[read more]

Write a controversial blog post, tweet someone you wouldn’t dare to on a normal day. Post content that you know will piss someone off. This is how you push the envelope in Social Media, and it is the only way you’ll learn what the boundaries truly are with your audience.[read more]

In the past, PPC and SEO were usually kept separate, but the lines quickly became blurred as marketers began to realize that the PPC data gathered could really help a company’s SEO efforts succeed. The opposite is true as well, but PPC skills usually come before SEO skills for many companies.[read more]

Facebook appears to have removed Page updates from the streaming ticker on the right portion of the screen. No official announcement has been made yet, however, its been days since I've seen any updates from any pages I follow. This means that even if a user is subscribed to receive notifications from a page and constantly engages with their updates, they still will not see their posts within the streaming ticker, which solely consists of updates from your friends now.[read more]

We are storytellers by nature, so our best tool for creating great stories is our hearts. Tune into yours and listen carefully. If you listen carefully, you will begin to hear a great story. Then post it on Facebook, Instagram or Pinterest to see if it speaks as loudly to your community.[read more]

Good content marketing oftentimes requires companies to go out on a limb. And they call it “going out on a limb” for a reason. It’s risky, uncharted territory, and it wouldn’t be all too surprising if you fell. In this post, you’ll find some companies that… well… fell.[read more]

An update on the Amy's Bakery Company social media fiasco. They've hired Justin Rose PR and are planning to carryout a grand reopening. I can't help but feel that a huge amount of the people following this story are purely people wanting to watch the carnage unfold. And unfold it has! They will get next to zero value from that increased audience.[read more]

Many small businesses wonder if Facebook is really a good investment of their time and resources, particularly when getting into the Facebook newsfeed of their fans is such a challenge.[read more]

ROI from social media / shutterstock

How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.[read more]

Video storytelling: Chanel

For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'[read more]

Uberflip's latest infographic illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years.[read more]

Content Curation, in its most simplest terms, is the act of gathering related, targeted pieces of content and sharing it. Like an art curator, a Content Curator is a taste maker—an influencer—and has authority in a given topic. You can curate content that you create and curate the content that is important or interesting to you and your brand.[read more]