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How Social Media is Transforming Health Care

April 24, 2014 by Rick Delgado

Social media and health care.

Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they’re also increasingly using it to get medical information.[read more]

Fiction Makes You a Better Storyteller and Content Producer

April 24, 2014 by Gini Dietrich

Fiction and content.

Fiction is an underused tool to become better at storytelling. If you produce content, reading fiction is not a nice-to-have, it’s a necessity. Now you have the opportunity to “get away” with reading fiction. It helps your storytelling. It makes you a better content producer. And it enables you to see your organization’s stories in new and compelling ways.[read more]

How US Car Brands Engage Hispanic Consumers

April 24, 2014 by Ashley Cooksley

targeted cultural marketing

With the US still a major figure in the global automotive industry in both production and consumption, auto makers are among brands specifically targeting the Hispanic market. And with good reason – in the US, this group accounts for 20% of new vehicle sales. Here, I turn the spotlight on Ford and Toyota.[read more]

3 Inbound Marketing Ideas for Financial Services Professionals

April 24, 2014 by Brad Friedman

Inbound marketing ideas.

Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack.[read more]

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Social Startups: TAPPD Personalizes App Discovery

April 23, 2014 by Shay Moser

Social Startups column.

With more than 1 million apps in the App Store and more than 1 million on the Google Play store as of late last year, it’s tough to find new apps to try. That is, unless you see them promoted by experts, or hear about them from a friend, relative, or coworker. Well, guess what? There’s an app for that. TAPPD is the app that personalizes app discovery.[read more]

Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

April 23, 2014 by David Johnson
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Social and the human brain.

In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim.[read more]

5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

April 23, 2014 by Tomeeka Farrington

Declutter your LinkedIn profile.

Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it’s only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the “World’s Largest Pro­fessional Net­work.”[read more]

Facebook’s New Advertising Opportunities

April 23, 2014 by Michael Bird

Facebook advertising.

Job targeting on Facebook allows you to choose groups of people with specific job titles so that you may advertise to them. For instance, users whose job titles are related to a medical field (nurses, surgeons, physical therapists, etc.) may be the target for ads for medical equipment, or recruitment agencies for hospital staff.[read more]

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10 Pieces of Advice for Bloggers Starting Out in 2014

April 23, 2014 by Marcus Taylor

Advice for newbie bloggers.

But what if starting early isn't an option? What if you wanted to start travel blogging today - how would you generate millions of visits while being 10+ years late to the party? I want to clarify that it's definitely possible. Below are ten points that, for me, are essential for first time bloggers in 2014.[read more]

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Social Media for Content Marketers: Reach vs. Depth

April 23, 2014 by Bernadette Coleman

Content priorities: reach or depth?

Your real goal is not just to get visitors. It’s to drive business. For that you need people to engage with your content. You need depth, not just reach. And when it comes to referring visitors who will engage, some social networks are better than others.[read more]

Top 5 Tips to Create an Effective Social Media Marketing Strategy

April 23, 2014 by Kim Goff
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Social media marketing strategy.

Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks.[read more]

Want Social Business Buy-in? Do More Than Move Their Cheese

April 23, 2014 by Pam Moore
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Social business buy-in.

Bottom line, people don’t like it when you move their cheese. Although you may be an early adopter of technology and are out to change the social world, chances are that most of the folks within your organization do not feel the same way. They like it the way things are.[read more]

What Facebook’s Great Unbundling Means for Mobile Content Promotion

April 23, 2014 by Sharmin Kent

Facebook changes

Mobile Internet usage is poised to overtake desktop usage, and that means that a brand’s content promotion strategy has to do more than include mobile—it has to make mobile a central element. With Facebook’s massive mobile user base, how should brands handle this latest move?[read more]

Is Organic Search Losing to Social Media Referrals?

April 23, 2014 by Kandice Linwright

Is Organic Search Losing to Social Media Referrals?

According to Shareaholic, organic search traffic has dropped a total of 6 percentage points from November 2013 to November 2013. Now, 6 percentage points in search is nothing to worry about, and has probably already been regained here in April. The point to recognize is the stagnation of organic search numbers over the past year.[read more]

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Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

Rethinking User Experience in Fashion and Beauty eCommerce

April 23, 2014 by Laurent Francois

Fashion and beauty.

In a recent study, 82% of women said they believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago. The sociological shift has a tremendous impact on the business side of beauty and fashion; social media accounts for 12% of traffic on beauty brand sites.[read more]

How to Engage Your Millennial Customers

April 23, 2014 by Sofie De Beule

Millennials!

There's no other generation who embrace the digital universe quite like the millennial "breed." Millennials are well-educated, digitally-savvy, self-confident, and marketers can't seem to stop raving about them. But, how exactly can you capture their attention? What drives their attitudes and behavior?[read more]

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How to Get Your Brand on the Social Shopping Bandwagon

April 23, 2014 by Anna Francis

social shopping

Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping - so how can brands make the most of this?[read more]

Thinking "Mobile First" for Your Website Redesign

April 23, 2014 by Jacey Gulden

mobile experience

If you've been thinking about a website redesign, chances are good that you've been reading about various techniques to optimize your site for mobile devices. In order for your site to be successful, it's extremely important to consider how your website will look and how your message will be conveyed on the smallest of screens.[read more]

Too Much Content: Could It Happen?

April 23, 2014 by Julia McCoy

Too much content?

Short answer: yes. Too much content can actually scare potential clients and readers away. If they have to wade through a pool of different content to get to the meat of your website, they will run away very fast. “When is content considered too much?” you ask.[read more]

 
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