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Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

April 23, 2014 by David Johnson
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Social and the human brain.

In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim.[read more]

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Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

Rethinking User Experience in Fashion and Beauty eCommerce

April 23, 2014 by Laurent Francois

Fashion and beauty.

In a recent study, 82% of women said they believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago. The sociological shift has a tremendous impact on the business side of beauty and fashion; social media accounts for 12% of traffic on beauty brand sites.[read more]

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Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

April 22, 2014 by Andrew Hutchinson

What are your data ideals?

Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.[read more]

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The Big Brand Theory: Univision's Magic with the Second Screen

April 21, 2014 by Ric Dragon

The Big Brand Theory column.

David Beck fires off statistics about a range of subjects including Hispanics in the US, television, and social media. "The Hispanic population in the US is like a country within a country," Beck quips. "If you separated it out, it would be the second largest Spanish-speaking country."[read more]

Press Releases: 5 Best Ways to Optimize for Google and SEO

April 21, 2014 by Julia McCoy

Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch
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Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

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5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

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Beyond Engagement: Employee Advocacy - What's In It For My Business?

April 17, 2014 by Mike Bailey

A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.[read more]

Beauty Brands and Social Media

April 16, 2014 by Jaylee Miguel
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What's the beauty industry up to?

The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted. For an industry been built on recommendation through word of mouth, it was relatively slow on the uptake of social media.[read more]

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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
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New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

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Getting Real About 'Fauxthenticity'

April 16, 2014 by Laura Ciocia

Fauxthenticity.

Fauxthenticity is how I describe the tendency some brands have towards assuming we’re all complete idiots. It represents a very deliberate and measured effort to manufacture transparency through not so clever copy, a monologic tone and the usage of yesterday's tools and resources (i.e. stock photos).[read more]

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What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]

April 14, 2014 by David Amerland

SMT Power Talk: disruption / shutterstock

Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their own personal survival strategies and how they deal with disruption. Plus, we find out if being a woman in the social media marketing industry helps or hurts your cause.[read more]

8 Canadian Destinations Shining in the Digital World

April 14, 2014 by Frederic Gonzalo

Canadian Destinations and Digital Promotion

Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality and tourism professionals, I thought I should share how a few Canadian destinations are setting themselves apart in the online travel landscape.[read more]

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Personal Branding: A to Z, 1997 to Today [INFOGRAPHIC]

April 13, 2014 by Barry Feldman

Personal branding.

Personal branding is a new imperative, a survival tactic in today's business world. This article traces its history—from Tom Peters to Dan Schawbel to Michael Hyatt. An infographic presents 26 vital tips: The Complete A to Z Guide to Personal Branding.[read more]

How Colors Affect Your Purchase Decisions

April 13, 2014 by Spencer Ploessl

Colors and Purchasing

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.[read more]

How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

5 Mad Men Quotes That Perfectly Apply to Social Media Today

April 12, 2014 by John Kultgen
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Mad Men and Social Media

Despite how retro the characters on the television series Mad Men seem, the insight they happen to provide is strangely applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow.[read more]

Three Myths About Social Platforms Debunked

April 11, 2014 by James Gross

Myths about social platforms debunked.

At its core, marketing is about reaching a targeted audience with a specific piece of brand content. Platforms set the stage for content; without them there would be no way to reach our customers and prospects. While brands tend to be tapped into the rapid evolution of social platforms, there are a few old ideas that can sometimes lead marketers astray.[read more]

 
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