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Policy & Guidelines

Social Media Guide to the Olympics Part II: The Golden Rules and Other Practical Guidelines

May 17, 2012 by Tia Fisher
with 164 views
0

As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is - and crucially isn't - allowed. [read more]

Your Information: How much is too much?

May 15, 2012 by Khalid Raza
with 646 views
1

vesnushka/shutterstock.com

How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions? [read more]

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Social Media, Law and Risk Aversion

May 11, 2012 by Randall Beach
with 400 views
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Andrey Burmakin/shutterstock.com

A business executive who turns away from social media because she recognizes, but does not fully understand, the legal risks, will soon find herself faced with competitors that have captured increased market share through social media. [read more]

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Social Media Communication: Earn the Trust

May 9, 2012 by Michael Chibuzor
with 546 views
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ayzek/shutterstock.com

Social media networks were created to help you communicate effectively. It doesn’t matter what product or service you’re selling, the key is to recognize what makes people tick and use the same tactics to craft worthy and valuable contents. [read more]

Social Media Training for Women Professionals

May 9, 2012 by Ana Lucia Novak
with 384 views
0

CoraMax/shutterstock.com

I’m not the only one teaching social media and online marketing webcasts. You will have the privilege of listening in on some of the most amazing women influencers in the social media realm. They will graciously be sharing their expertise on Pinterest for Marketing, LinkedIn strategies for women; Influence and Social Media, Branding, and more. [read more]

Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

May 3, 2012 by Eric Garulay
with 479 views
0

Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business. [read more]

Back to the Future: Social Media at Shell

May 2, 2012 by Don Bulmer
with 1,146 views
1

These are just a few of the lessons we have used to guide the design of Shell's social media strategy to build and sustain a community of followers (not just "fans"). We are constantly learning, testing and adapting the content and practices to increase informed view points (two-way) and build authentic advocacy, loyalty and social-economic results. [read more]

How to Help Customers Keep Their Sanity Without Losing Yours

May 2, 2012 by Chris Syme
with 200 views
0

shutterstock.com/shutterstock.com

The opening night of the 2012 Social Media Success Summit featured a power-packed session by Jeremiah Owyang and his research on how advanced companies use social media. One of the questions after his presentation asked how to handle the escalation process in social media that can turn frustrated customers into an angry mob. [read more]

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Who needs a structured social strategy?

May 2, 2012 by Zohare Haider
with 1,132 views
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Camilo Torres/shutterstock.com

Having setup many different social media units for small, medium and large companies, many of you will agree that just because you are good at social media on a personal level only adds up to 25% of the required skillset one needs in order to develop a structured social media approach. [read more]

The New Digital Divide: Thoughts for Leaders and Laggards

May 2, 2012 by Courtney Hunt
with 459 views
4

In this post I share my thoughts on six key realities that help put the current divide in perspective and offer food for thought, particularly for later adopters and technology resisters. It’s not intended to be an indictment against laggards and luddites – rather, my intent is to offer a practical assessment and generate dialogue about the challenges we face as technology increasingly outstrips our willingness and ability to embrace, adopt, and master it. [read more]

In Crisis, Misery Loves Company: 3 Tips for the Road Back

April 30, 2012 by Chris Syme
with 188 views
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Zdorov Kirill Vladimirovich/shutterstock.com

Turns out the picture and message are part of a promotion for “Walk Naked for America Day.” This has got to be the most bizarre event in the name of patriotism I’ve ever seen. Maplewood, Minnesota city councilman Bob Cardinal says he “inadvertently” emailed the photo and message with “Muslim” in the subject line to a St. Paul Pioneer Press reporter Thursday evening. [read more]

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Social Media and the Public Service Administrator: No Where to Hide.

April 30, 2012 by Tom Brennan
with 526 views
0

Photo by Ryan Somma via Flickr

Today's financially stressed and burdened service sector, government and nonprofit alike is seeing an intense scrutiny and pressure from funding sources and clients. Government spending scandals, questioning of entitlements, spending practices and a general distrust of the whole government process has made a previous work environment in... [read more]

Prevent a Social Media Crisis with a Simple Game of Devil’s Advocate

April 28, 2012 by Melissa Agnes
with 746 views
2

photo by: wolfango

Once your messaging or content has been drawn up, take a few minutes to look at it objectively. Sometimes a little distance or a fresh pair of eyes can bring an otherwise unseen or overlooked perspective to light. [read more]

10 Must-Have Elements for a Social Media Crisis Plan

April 27, 2012 by Chris Syme
with 1,254 views
0

501room/shutterstock.com

Successful management of a crisis in social media is more about planning than anything else. Jeremiah Owyang's extensive research on social media readiness showed that successful companies plan ahead. Here are ten elements you'll want to include in your crisis communications plan... [read more]

Tragic News Demands Marine Corps Social Media Leadership, Not Retreat

April 27, 2012 by Randy Clinton
with 792 views
1

Cpl Alfred V. Lopex / USMC

Moments after I posted my sympathies about the loss of two Marines in Afghanistan on their unit's Facebook page, it was gone. Deleted. Arbitrarily removed as a violation by their public affairs office. The Department of Defense had published a release about them, but the unit rarely mentioned combat... [read more]

They All Laughed – The road to becoming a social enterprise

April 27, 2012 by Brian Solis
with 281 views
0

shutterstock.com

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK "People laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all..." [read more]

Why Do Companies Even Need Social Media Managers?

April 26, 2012 by Deborah Sweeney
with 2,114 views
2

Sebastian Kaulitzki/shutterstock.com

You’re typing in 140 character messages, clicking a button marked “like”, and seemingly coasting through the work day on a YouTube-fueled cloud while the rest of the office works their fingers to the brittle, clocked-in bone. On the surface, social media still looks extraneous to some businesses, but that is a surface that is quickly turning the tide in favor of hiring more and more social media team members to create, establish, and maintain a strong and engaging online presence. But Network Solutions and the University of Maryland’s School of Business recently conducted a survey that showed only one in three small businesses are active on their social networks. [read more]

How to Use YouTube for Healthcare Content Marketing

April 25, 2012 by Patricia Redsicker
with 490 views
0

Tom Wang/shutterstock.com

When done right video and healthcare content marketing work together perfectly. Hospitals come across as being sincere and helpful, wanting to help people solve their most personal heath problems, when they use video to tell compelling stories. [read more]

Build it before you need it: Social Crisis Management@Scale

April 25, 2012 by Jeremy Epstein
with 605 views
0

Laschon Maximilian/shutterstock.com

In the age of social media, an unhappy consumer WILL attempt to start a brand-damaging fire. It's inevitable. You can dampen the impact of the empowered customer if you prepare today. Here's how... [read more]

The Rise of Generation-C…and What to Do About It

April 24, 2012 by Brian Solis
with 799 views
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Prior to my trip [to Istanbul], I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that you may be pondering now. Not only did I answer them, I over answered them. I did so to help provide clarity and guidance for those seeking substance and not fluff, or as my colleague at Altimeter Group Charlene Li likes to say, “meaningless platitudes.” [read more]

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