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Policy & Guidelines

Lurching Back to Normal: Putting the "Like" Back in its Place

April 21, 2014 by Jim Zuffoletti

A reversal on the legal meaning of a "Like." 

The social consumer can continue to engage companies with less concern that their actions will have unintended consequences in the future; General Mills demonstrated a commitment to listening and responding rapidly, or as one would say, at the speed of social.[read more]

Can a Table Kill Creativity and Collaboration?

April 19, 2014 by Edward Boches

Boardroom Creativity

Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas and creativity happens. Collaboration happens. It’s amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact.[read more]

The "Like" Is for Real, According to General Mills

April 19, 2014 by Jim Zuffoletti

Do "likes" count?

We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. I think the General Mills assertion regarding "likes" will be tested, I think it will hold, and the result is that every industry will have to treat a "like" as equivalent to any other endorsement.[read more]


What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

Social Business Helpline Podcast, Episode 5

April 14, 2014 by Denise Holt

Questions answered: Should you show or hide your contact list on LinkedIn?Is Facebook going to become useless to brands because of the algorithm changes that make their content less visible?What is the biggest mistake you see brands make on social media?What tools and strategies can you use to leverage organic awareness of an...[read more]


Want to Keep Your Personal Information Private? Monitor Your Online Reputation!

April 13, 2014 by Joe Chierotti

Personal Privacy is harder than ever to achieve. The abundance of online information, as well as the many venues available to share personal and private information, makes it extremely difficult to protect yourself against online threats to your personal reputation and identity.[read more]

How Colors Affect Your Purchase Decisions

April 13, 2014 by Spencer Ploessl

Colors and Purchasing

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.[read more]

Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts

April 12, 2014 by Prasant Naidu

Facebook News Feed Update

Bad news for spammers and like baiting sites on Facebook: the company is in house cleaning mode. To make its news feed more engaging, Facebook is performing a series of improvements to reduce stories that people frequently report as spammy and that they don’t want to see.[read more]

Social Business Helpline Podcast: Episode 4

April 10, 2014 by Denise Holt

Questions answered: Is Facebook worth spending money on ads, given the latest algorithm change - reducing visibility to 1-2%?A candidate for mayor asks, "What are the best practices and tools for using social media to stay connected with real world community?"Integrating Google Hangouts with live-streaming on YouTube: how does it...[read more]


Beware These 5 Crazy Demands from Guest Bloggers

April 2, 2014 by Deborah Sweeney

Beware crazy guest bloggers / shutterstock

Open up your blog to outside writers and you'll quickly find content marketing’s seedy underbelly, rife with pushy, demanding guest posters. I chatted with a few bloggers about their own experiences with guest blogging, and we found that there were typically five demands that bad guest posters will make.[read more]

When Your Employees Go Too Far on Social Media

March 31, 2014 by Mike Kujawski

Social Media and the Law

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. I ended up using some of these cases as examples in an internal training program I developed.[read more]

Google Flu Trends: Importance of Veracity, the 4th 'V' in Big Data

March 31, 2014 by Harish Kotadia

A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time.[read more]

Digital Divisiveness: Electronic Displays of Insensitivity Take Toll on Relationships [INFOGRAPHIC]

March 30, 2014 by Irfan Ahmad

Relationship Toll

Did you know that nearly 9 out of 10 people report their relationships being damaged as a result of the insensitive use of technology. According to a recent study of more than 2000 people, 90 percent respondents say that their friends or family stop paying attention to them in favor of their digital devices.[read more]

5 Rules To Follow When Reading A Blog Post About 5 Rules To Follow

March 29, 2014 by Rohn Jay Miller

Rules to Follow about Rules to Follow

Blogs are filled with post all about lists: "The Five Secrets To Instagram," or "The Ten Stupid Mistakes Of Blogging." Here's a top five list about reading posts about lists. Yes, this is kind of meta--but worth reading. If you don't you may make "The Five Biggest Mistakes While Surfing The Internet."[read more]

How to Hire and Onboard Salespeople the Right Way

March 24, 2014 by Jill Konrath

Lee Salz

Thinking about hiring any new salespeople in the not-too-distant future? Or are you still suffering from a bad hire? If so, check out my interview with Lee Salz, onboarding expert and author of Hire Right, Higher Profits. I know you'll get some good ideas.[read more]


The Social Government vs. The Social Citizen

March 21, 2014 by Paul Dunay

Social government webinar.

Last week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each with a unique perspective on the social government.[read more]


Positive Negativity: What to Do When People Say Bad Things About You Online

March 20, 2014 by Randy Milanovic

Negative review.

No company has a perfect track record on every count, and buyers will be largely forgiving if you regularly provide great products or service and are quick to resolve the problem when you haven't. Develop a reputation as a company that can be trusted, and legitimate negative reviews shouldn't be much of a threat to your business.[read more]

Are You Paying More Attention to Your Privacy?

March 15, 2014 by Edward Boches

Snowden and Internet Privacy

Who knows you’re here right now? Who knows what you are doing? I’ll tell you. Google analytics, Livefyre and Twitter. They may not know exactly who you are, but they know something about you. At least your IP address. Does that matter to you?[read more]


Pandas, Penguins, and Hummingbirds, Oh My! What to Expect from Google in 2014

March 11, 2014 by Seth Rand

Google Algorithms

Somewhere deep in a California laboratory there is a world filled with pandas, penguins, and hummingbirds. Here is a look at some of the recent updates to Google’s various search algorithms and what to expect for the upcoming year.[read more]


Liiiiinks, Liiiiinks: Attack of the SEO Zombies!

March 6, 2014 by Brian Hughes

SEO zombies

In the world of SEO, you will find two species battling it out for web supremacy. Meet White Hat Willy and Black Hat Bloodsucking Billy. White Hat Willy makes an honest living optimizing web pages, developing original, useful content, and pursuing genuine internet marketing strategies. But Bloodsucking Billy is another story.[read more]