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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
7

Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

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To the Brand Behind Me in the SERPs on Google

April 14, 2014 by Chad Pollitt

Matt Cutt's zombie movie.

Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.[read more]

Understanding Social Media in China in 2014

April 14, 2014 by Simon Kemp

Internet penetration in China

Continuing our series of studies into digital trends and developments around the world, our new China report profiles a variety of critical data points, including the penetration rates of different technologies, the top-ranking social platforms, and a wealth of interesting facts and figures on Chinese netizens’ behaviour.[read more]

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Is Your Email Address Safe from Spambots?

April 11, 2014 by Steve Peterson

Spambots want your email address!

Every day, email harvesting computer programs (aka SpamBots) are searching the internet, looking for email addresses to harvest and add to their spam target lists and databases. If you post your email address on your website or blog, or on a social media site, it will be found by the spambots.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
4

Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

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Customer Questions Holy Grail of Content Marketing

April 10, 2014 by Scott Gulbransen

Holy Grail of content marketing.

The source of content that will connect you better with your customers is right in front of you. Questions and inquiries from your customers will help you kickstart and maintain a robust content marketing strategy. Being in a space where we are about marketing to other businesses, the creation & execution of a content strategy that moves the needles isn’t easy.[read more]

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Local Citations Matter More Than Ever for Google SEO

April 9, 2014 by Christi Tasker

Local citations for SEO / shutterstock

In case you haven’t been keeping up with Google’s SEO updates for this year, you might be surprised to find that your local citations will carry even more weight than ever before. Not only will they influence your potential local clients and customers, but Google will now weigh them in search rankings.[read more]

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The Internet Marketers Survival Guide for 2014

April 7, 2014 by Seth Rand
1

Internet marketers survival guide.

As of 2014, an estimated 40% of the world’s population uses the internet. Gaining a competitive edge on the internet gets more difficult each year, as marketers across the globe continue to vary their strategies. In a survival situation, the right skills and tools will ensure your safety, security, and comfort.[read more]

7 Ways to Optimize Your Facebook Page for Search

April 7, 2014 by John Haydon

Optimize for search.

There are over 1.2 billion Facebook users, more than half use Facebook every day (757 million daily active users on average in December 2013). One common way people use Facebook is for social search engine. Facebook users can do a variety of complex searches that combine their personal friend network with a topic, brand, cause, etc.[read more]

Locally Grown SEO Just Tastes Better

April 7, 2014 by Meghan Hunt

Local SEO

If you're running a small business, then one of your most important assets is a smart SEO strategy. In fact, nearly 60% of B2B businesses say SEO has the biggest impact on lead generation, which means customers. Local businesses work within a very competitive space with pretty tight margins.[read more]

Why Being on the First Page of Google Is Meaningless

April 7, 2014 by Jody Biagini
7

Google Search Results

 

We hear it every day. ‘I want to be number one on Google.’ Of course you do. Because when your boss does a few searches and doesn’t find you there, you hear about it, right? You probably see that messaging filling your inboxes from inquiring ‘SEO’ companies that promise to ‘make it happen’.[read more]

Boosting Your Click-Through Rate: Standing Out in Google Search

April 5, 2014 by Michael Bird

Google and Click-Through Rates

Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results.[read more]

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Socially Stephanie: Google Plus and Twitter for Local Businesses

April 4, 2014 by Stephanie Frasco
3

Socially Stephanie to the rescue!

"Dear Socially Stephanie: I run a local services business. Think plumbing, cleaning, the type of business that would be featured on Dirty Jobs. I am having a hard time coming to terms with the idea that social media can actually help my business. It's not sexy. It's not exciting. Why would people want to receive posts about what we do?"[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

Eight-Step Process to Clean-up Your Online Reputation

April 1, 2014 by Gini Dietrich
3

clean reputation / shutterstock

Negative reviews, untrue comments, and trolls are pushing their way to the top of search rankings, so when someone Googles you, they find all of these negative things said about you that might be 100 percent false. Cleaning up your online reputation is now a very real thing, and the proper process goes a little like this.[read more]

Google Flu Trends: Importance of Veracity, the 4th 'V' in Big Data

March 31, 2014 by Harish Kotadia

A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time.[read more]

Is It a Penalty or an Algorithm Change?

March 26, 2014 by Caroline Melberg

details about Google penalty / shutterstock

Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. But to avoid penalties in the first place, focus your energy on keeping your websites well optimized and attracting the right audience for your brand.[read more]

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Five Useful Google Chrome Extensions for Social Media Marketers

March 25, 2014 by Andrew Hutchinson
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Hootlet

Extensions are a valuable time saver, and it’s worth ensuring these are noted when offering advice to any business or person looking to increase their social media profile. Here are five Google Chrome extensions that I’ve found highly beneficial as I go about my daily social media interactions.[read more]

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The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups

March 23, 2014 by Brian Hughes
5

Marketing Targets

It’s been drilled into your head since childhood: “Eat your vegetables!” During school you’re told, “Make sure to include all five food groups in your diet.” Then, it becomes a matter of memorizing all five food groups and their respective importance.[read more]

How to Convert a Curious Researcher into a Paying Customer

March 21, 2014 by Michael Bird

conversions

We all know at any one point in time, there are millions of people searching, learning and sharing content online. Here is a sure-fire strategy to catch these curious researchers at the perfect time, bring them into your network of influence, and mould them into prospects that are ready to buy.[read more]

 
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