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Social Media Is Taking Over Search & SEO

May 18, 2012 by Wendy Bryant-Beswick
with 539 views
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I would argue that without participation in social media your SEO and search effort is working at 50%. If you think sophisticated audiences aren’t using social, then think again. Over 5 million high networth investors use LinkedIn. According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn. [read more]

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Microsoft + Facebook Taking the Search Engine to a Whole New Level

May 15, 2012 by Mili Ponce
with 696 views
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Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]

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Is Bing More Social Than Google?

May 14, 2012 by Mac Ocampo
with 201 views
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Last week Microsoft’s Bing launched the Sidebar that’s part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again? [read more]

Recent Google Changes Digital Agencies Should Know

May 8, 2012 by Silver Teede
with 1,784 views
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The most talked about change that has been made recently has been dubbed ‘the freshness factor’. Google have altered the way search results are prioritised, giving greater visibility to sites that have been updated recently. This means that digital agencies should now be encouraging their clients to regularly add new content to their sites, as this will improve the chances of ranking highly in a search. [read more]

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Psychographics. What Type Are You?

May 5, 2012 by Fred Vanderpoel
with 1,955 views
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We can take clues from whether you ask to be shown the features, or the patterns, or the logical relationships, or how things can be sorted. These are visual clues. Or we can listen hearing clues, you may want to be told how things match your experiences, or what’s harmonious about it, or how things can be contrasted against something else, or how it relates to the people and things you prefer. [read more]

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How Would Your Social Media Strategy Change if Facebook Bought BING?

May 2, 2012 by David Amerland
with 766 views
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A Facebook buy of BING would combine the weaknesses of two lacklustre products inot something totally new, with amazing potential for success. [read more]

A New SEO Approach to Google’s Semantic Search Update

May 2, 2012 by Melody Ciria
with 452 views
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Google has made several changes and updates to search engine algorithms, which will greatly affect how sites will be crawled and how SERPS recognize a particular keyword. These recent changes will also impact how keywords will be ranked and it will transform how SEOs conduct their keyword research and analysis. [read more]

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SMEs can win in the battle of the search and social giants.

May 2, 2012 by Daren Bach
with 226 views
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The potential for the internet to be split off into separate community "bubbles" of audiences with similar interests, which may no longer lead to new discovery can be one result of multichannel fragmentation and user behaviour. The solution lies as much to do with David the SME site owner integrating and optimising content creation, distribution and marketing to reach across platforms and channels as it is to do with the clash of the search and social Goliaths! [read more]

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The Rise of the Social Media Curator

April 26, 2012 by Thomas Samph
with 2,744 views
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The Internet is a mess. There’s so much information out there that it’s a blessing we can find anything at all. Sure, you can ask Google for a hint, as long as you know what you’re looking for. But when it comes to discovering new and inspiring things on the Internet, Google isn’t helping at all. We need filters. We need content curators. [read more]

Is Blog Commenting As Effective As It Used To Be?

April 24, 2012 by Kiesha Easley
with 429 views
2

You can imagine how much commenting you need to do in order to drive a sizable traffic to your blog. You can say that you’ll just comment on 100 blogs and drive 100-500 visitors to your site. But imagine the amount of effort you need to put into blog commenting to get that kind of traffic for your site. [read more]

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Ad Impressions for the Planet: One Company’s Earth Day Contribution

April 20, 2012 by Andre Bourque
with 324 views
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One company has figured out an patent-pending way to use the web as a channel to fueling the world’s green movement: Carbon-offsetting online advertisements. [read more]

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What the New Google Plus Interface Really Means for Marketers

April 11, 2012 by David Amerland
with 2,741 views
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Google Plus changes its interface hoping to increase interaction amongst members and attract fresh, casual users. [read more]

Digital Peer Pressure

April 11, 2012 by Gurmit Singh Shakhon
with 325 views
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Since the birth of mainstream social communities, businesses and organisations have become pressured to move quickly into this space. Some businesses are embracing the value of becoming more social with customers while others dive in without understanding what it means to become social as a service or product provider. This article provides case studies of companies doing it well, not so well, and completely ignoring it. [read more]

Who Are You Online?

April 3, 2012 by Remco Janssen
with 1,254 views
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Answering the question "who are you?" has never been simple. Usually the answer relates to others, for instance if you are at a party at a friend's house. But on the web, the answer is easy: the identity of the person is defined by the digital footprint in search engines [read more]

Finding Content Ideas Quickly with Google+

April 3, 2012 by Nina Churchill
with 501 views
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Do you have trouble coming up with ideas on what to post on Facebook, Twitter, or even Google+? Do you wish you had more ways of generating ideas for your blog? I have found a quick and easy way to get more content ideas from searching within Google+. Here's how! [read more]

3 Benefits of Answering YouTube Comments on Your Channel

April 3, 2012 by Brian Honigman
with 719 views
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It's just as important to respond to the comments of YouTube users on your channel as it is to respond to a wall post on your Facebook Page or a mention of your brand's Twitter account. Here are three main benefits of responding to comments on your YouTube channel. [read more]

Why the Future of Software is No Software

March 31, 2012 by Alex Hisaka
with 984 views
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Today’s customer service software bears few similarities to the software of the past. Customers are demanding more and better customer service, delivered through every conceivable channel from apps to mobile devices to the web. That’s why many smart businesses are using software as a service as a solution for help desk management. The key contrast with traditional software is that today’s software requires no software. Software as a service is delivered through the web, which means no installation or updates. So you can lower costs and raise agent productivity. You can spend less time training agents and more time making customers happy. And you can resolve customer issues is quickly and easily so no customer ends up in “support purgatory.” The future of software is no software. [read more]

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Marketing Strategies Beyond the Google Bubble

March 26, 2012 by Daren Bach
with 643 views
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Many site owners find that they and their online marketing team reach a level where they are unable to PageRank any higher despite complying most assiduously with Google guidelines and undertaking all manner of legitimate linkbuilding and genuine SEO keyword content marketing. [read more]

The Anatomy of a Google Search Engine Results Page

March 26, 2012 by Brent Carnduff
with 628 views
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The Google Search Engine Results page is very influential in determining website traffic. A campaign to increase traffic can benefit from a combination of the production of frequent, high quality, original content; professional SEO; paid advertising; and social media marketing. [read more]

Every Animal Charity Needs a Facebook Page!

March 14, 2012 by Nikki Peters
with 122 views
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Not only doe F.A.I.T.H have a great way of re-homing animals in need, they also save animals from a life of cruelty, and warn you of how you can help. For example, this week, they were asked by man about re-homing one of their Whippets. They looked into the man's social media accounts and found something interesting on his Facebook. He was part of an illegal dog fighting club and was using Whippets as bait to fight. [read more]

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