Search

In the past, PPC and SEO were usually kept separate, but the lines quickly became blurred as marketers began to realize that the PPC data gathered could really help a company’s SEO efforts succeed. The opposite is true as well, but PPC skills usually come before SEO skills for many companies.[read more]

Search marketing is the defacteo route to market for the vast majority of retailers attempting to grow revenues. The question is, however, is; is there a better way? A smarter way to get ahead of the curve and future proof your strategy away from a complete reliance on Google dollar? The answer is undoubtedly ‘yes!’[read more]

Yahoo has been struggling to regain the search users it once had in the past, but it has certainly been an uphill battle for the search engine that controls just 12 percent of search traffic. Bing and Google have easily pulled ahead, and even with a new CEO and a new look, Yahoo just hasn’t made headway.[read more]

Any serious foray into the Google Cloud should begin with the adoption of the company’s flagship browser, Google Chrome. With a reported 37% of global web browser usage, Chrome is the most popular web browser on the planet. According to Google, this is because it offers speed, simplicity, and security.[read more]

When you publish your blog post, ideally you want Google to index it and send you relevant traffic for free! But to get that traffic you need to help Google so the content is indexed correctly–and that means your blog content needs to be optimized so that Google can more easily discover it. Translation? Blog visibility and website traffic.[read more]

Happy Mother's Day!/shutterstock

There more ways to show moms mad love on social media than there are web pages in existence. Don’t worry if your mom isn’t active on social networks, there are plenty of ideas that don’t involve sending a tweet.[read more]

image credit: worradmu/freedigitalphotos.net

In many ways, things are harder than they’ve ever been before for the 4.5 million SMB CEOs in the United States. Between tightened restrictions on bank loans, and rapidly-changing marketing best practices, the 50% of companies that survive past their 5-year anniversary are typically run by individuals that are both savvy and tenacious.[read more]

SEO Zen wisdom

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly.[read more]

link building / shutterstock

Conducting keyword research and implementing selected keywords into website content is an important step in an SEO campaign, but it doesn’t start and end there. The ongoing component of an SEO campaign is link building. But all inbound links aren’t created equal.[read more]

In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realisation of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements.[read more]

hashtag / shutterstock

Twitter processes 350 billion+ tweets daily. Talk about a noisy marketplace! For marketers who want results from their tweets, it comes down to carefully choosing the most potent hashtags. Want to try creating your own hashtag? Getting it going isn’t difficult, but does take some finesse.[read more]

SoLoMo to the rescue!

I’ve written over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best practices to narrowly avert a plumbing crisis in my home did I fully realize its value. Here's my own personal case study.[read more]

marketing strategy

SEO can seem daunting at times, because rankings are constantly fluctuating. Many companies often find themselves asking that simple question: How can I be happy if I never know if I’m going to remain successful? The answer here is to simply recognize your smaller SEO successes.[read more]

LinkedIn strategy / shutterstock

Running a B2B business can be challenging, especially when you are trying to contact the right person in a company regarding potential partnerships or a joint venture. LinkedIn is a great way to avoid having to ask to speak to the relevant person and being caught up by a gatekeeper.[read more]

Tarek Nasr

Tarek Nasr is a man living between two massive social changes. As a citizen of Egypt he is living through the upheaval in the fledgling democracy founded in 2011. He is also Managing Director of Planet 360, a social media and digital strategy agency in Cairo. We spoke via Skype with him about the political role of social networks in Egypt today--and how his agency works with companies to market through social networks.[read more]

Content writing has proved itself to be one of the most valuable SEO techniques – a process that involves writing a unique and informative post. It is extremely important to write content meeting high quality standards relevant to the users’ interest. Quality content writing demands respect as it is the most productive way to help you stand out in the crowd.[read more]

There are an estimated 4.5 million SMB CEOs with less than 10 employees in the US. Many of these individuals lack the budget for a dedicated marketing staff member, but realize their business can benefit from having an online presence. We’ve highlighted insight on the biggest challenges facing SMB CEOs today, and how to find answers on social media[read more]

SEO snoozer

Ever wonder why SEO isn't for the lazy? First of all, the search engine results pages (SERPS) would be a pretty horrible collection if any lazy Tom, Dick or Harry could come along and get a place with the minimum amount of effort. It takes time, discipline, and know-how to get good results.[read more]

tracking codes / shutterstock

Given the rapid increase in people using social networks to share and discuss content, it's no surprise that the majority of websites now have integrated social media sharing buttons. However, measuring the success of these buttons is by no means straightforward.[read more]

Marketing & SEO

At this point, online marketing and SEO are part of almost every business’s marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don’t limit how many customers you can reach. Still holding back? Here are some basic tips.[read more]