Social Networks

The infographic shows you keyboard shortcuts for Facebook, Twitter, Google+ and YouTube. This will help you save time and less clicks of the mouse![read more]

Pinterest on mobile

Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change in your life.[read more]

Facebook analytics

Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf's Facebook Analytics as an example, we can clearly see how PTAT doesn't correlate with engagement.[read more]

promoting with Google+

Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.[read more]

Facebook call to action

The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways to start converting visitors.[read more]

Earlier this month, Tweetdeck ended support for Facebook feeds, becoming essentially nothing more than another Twitter client in an already overcrowded field, which doesn't make a whole lot of sense to start with. To make matters worse and even more bizarre, they pulled their apps from Android and iOS and ended the TweetDeck AIR client. So, to put this in a nutshell, they are now essentially a Twitter client which doesn't even operate on mobile devices. Seriously?[read more]

In the latest in an ongoing series of moves to shake things up, Yahoo announced a new partnership with Twitter Thursday that will see select Tweets being folded into the Yahoo newsfeed.[read more]

Social marketing scientist Dan Zarella just released data that shows how including exclamation points in your tweets earn more syndication (Retweets) but less clicks.[read more]

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.[read more]

You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).[read more]

Pinners can now send individual pins to their friends on-site as long as they both follow each other – before, pins had to be sent via email. Pins can be sent on both desktop and mobile devices, to both desktop and mobile devices.[read more]

Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content. But these three little settings for your Page can also dramatically increase reach.[read more]

citizens/shutterstock

A new study found that 40% of adults used social media as part of a political campaign during the 2012 presidential election. Interestingly, online engagement was largely found to have been done by the well-educated and affluent amongst us.[read more]

I’m a big fan of Pinterest and use it extensively both personally and professionally. Here are my top 10 tips that will having you pinning like a pro in no time.[read more]

Facebook Business Page App

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.[read more]

Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more![read more]

When it comes to growing business, business owners perceive having 2 million engaged Facebook fans more valuable than a Super Bowl ad, and far more desirable than having the same number of Twitter followers.[read more]

This week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Google added 41 new features to their social network darling, Google+.[read more]

Although Facebook tests everything and course-corrects as needed, the challenge here will be to find a balance between generating revenue and the psychology of what Facebook users think the service is (no one likes being sold to).[read more]

Facebook appears to have removed Page updates from the streaming ticker on the right portion of the screen. No official announcement has been made yet, however, its been days since I've seen any updates from any pages I follow. This means that even if a user is subscribed to receive notifications from a page and constantly engages with their updates, they still will not see their posts within the streaming ticker, which solely consists of updates from your friends now.[read more]