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Twitter Pandemonium: The Steve Blake Incident

May 20, 2012 by Derek Ian Vicente
with 811 views
0

Image courtesy of zacaltman via Flickr

Democracy in Twitter is widespread. Bashing has become so common that public celebrities aren’t safe behind their glitzy comfort zones. The maddening outbreak of perilous tweets directed to Steve Blake and his family is just a basic example of misguided fervor... [read more]

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Has Facebook Lost Its Way?

May 20, 2012 by Justin Maas
with 553 views
0

Image by _Max-B via Flickr

The news everyone seems to be talking about these days is the Facebook IPO. How much is Facebook worth? How much will Facebook’s IPO make the company? These are questions being asked when we should really be wondering how Facebook will grow in the future to make the world more connected.Facebook was created so that you and your friends... [read more]

New Facebook Offers for Businesses

May 19, 2012 by Danielle Leitch
with 795 views
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Facebook just released new posting functionality for offers that will help businesses post deals to their Timeline for fans to redeem.   Currently the functionality being released is to a limited number of Facebook Business Pages, but will eventually be available to select types of businesses.  We have seen this option... [read more]

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Confessions of a Social Media Girl: Being part of the “Tweeting Elite” is Bad for Business

May 18, 2012 by Veronica Guzik
with 503 views
3

Word to the wise: if you are a business- FOLLOW YOUR FOLLOWERS. You might think you look like some kind of star to have a few thousand folks following you (whereas you follow about four people), but what does that say to your followers? [read more]

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Social Media Cash Cow: How Facebook’s IPO will Fatten Celebrity Wallets

May 18, 2012 by Jim Vacey
with 305 views
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With 900 million users on the social media site it is a wonder that there are not any other millionaires walking away from this IPO. With Success stories like Zuckerberg’s the masses can continue to sit on the sidelines and watch the celebrities’ wallets’ girth grow. [read more]

The Real Reason GM Left Facebook

May 18, 2012 by Steve Olenski
with 1,304 views
2

GM left Facebook because they forgot the one cardinal rule - always please the client. [read more]

5 Ways to Increase Online Registrations Using Social Login

May 18, 2012 by Beth Thouin
with 384 views
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Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor’s experience is simplified and companies gain access to the visitor’s social data for accurate lead information, even prepopulate registration forms and upload profile pictures. Here are 5 ways to help increase registrations using social login... [read more]

The 5 Ways Media Will Cover The Facebook IPO & Why We Really Care Anyway

May 18, 2012 by Rohit Bhargava
with 352 views
0

We all have a personal connection to Facebook. We all use it, and not just as a "user" of Coke drinks a can once in a while. We rely on it to manage many of our personal relationships and share our memories. Facebook is more than a social network, it is a utility - like water. [read more]

How to Make the Most Out of Your Social Media Buttons

May 17, 2012 by Heather Taylor
with 800 views
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Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore. [read more]

5 Ways Pepsi's Use of Social Media is Right On

May 17, 2012 by Chris Horton
with 1,295 views
0

Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model. [read more]

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Hey Twitter, Where Are Our Free Analytics?

May 17, 2012 by Christianna Giordano
with 514 views
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As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter). [read more]

4 Hurdles to Overcome When Installing Social Login

May 17, 2012 by Beth Thouin
with 251 views
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Social login is increasingly being adopted by developers. The main reasons developers are jumping on this are: an availability of accurate user data from social networks, a reduction in forgotten usernames and passwords, and an increase in user registrations. However, these benefits do not come without hurdles. [read more]

Facebook IPO, Instant Millionaires and Employee Turnover

May 17, 2012 by Bilal Jaffery
with 332 views
0

What makes me wonder about is the Post-IPO phase of Facebook. What happens when some of them (with options) are rich enough to retire? What will happen to the human intellectual property when the mega-millionaires don’t have to work any more? [read more]

Twitter Hashtag Campaigns - What to Consider

May 17, 2012 by Brad Friedman
with 918 views
2

Image from firepolemarketing.com

A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen? [read more]

Decoding Social Login Pricing

May 17, 2012 by Beth Thouin
with 145 views
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More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost. [read more]

Why People Post their Innermost Thoughts on Social Media

May 17, 2012 by Jillian Ney
with 855 views
0

Understanding why people participate and share via social media has been a hot topic in academic circles for a while.  There is quite a large literature stream dedicated to the subject – later in the blog we look at a recent study by Harvard University.  I’ve also often asked my students why they post what they do on social... [read more]

Pro Athlete Luis Suarez in McDStories-like gaffe on Twitter

May 16, 2012 by Hans Kullin
with 921 views
1

Once again we see that brands (or celebrities) underestimate the power of social media and that they really have no control over it. If you invite people to participate, they won’t automatically show up and play nice. If your house is not in order, you will learn the hard way what people really think of you. [read more]

Amnesia Ibiza, Humanising the Brand Through Social Networks

May 16, 2012 by Isra Garcia
with 205 views
0

Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company. [read more]

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As its Users Switch to Mobile, Facebook Scrambles to Find New Revenue Sources

May 16, 2012 by Daniel Levine
with 405 views
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With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their mobile product. [read more]

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Could GM be doing it (Facebook adverts) wrong?

May 16, 2012 by Nick Renna
with 284 views
0

General Motors is a tough sell. ...But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and millions of people. [read more]

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