Social Networks

“The reality today is you need technology to automate enforcement of social media guidelines and policies,” said Nexgate co-founder and CEO Devin Redmond. “Put guardrails on the roadside and let people go as long as the safeguards are in place.”[read more]

Google+ vs. Pinterest

If you keep up with the trends in social media, it's no secret that visual content is all the rage these days -- so it's no wonder that social sites are adapting quickly. For now, your target audience may be on Pinterest, but that doesn't mean they won't be tied into G+ sooner than you or they think.[read more]

A great Facebook cover photo / shutterstock

Just in the past few months, Facebook rolled out some new updates that you may not know about, and you can use them to add more spice and some character to your business Facebook page. Here are a few of the common features that I like to take advantage of.[read more]

Comprehensive HootSuite Guide

HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels. It allows businesses and teams to collaboratively execute campaigns across social networks. Here's a complete guide to how it works.[read more]

Twitter analytics

It looks like everyone's getting into the analytics game. We have Facebook Insights, Pinterest analytics, and now, even Twitter analytics. This is great for a Social Media Marketer because one of the toughest parts of our job is showing the impact of our work through measurable actions.[read more]

Facebook advertising: a road to success?

Yesterday, Facebook announced that there were over 1 million active advertisers on the site, with a message thanking each and every one. Facebook has set up a Success Stories page so businesses can share their advertising tips and success stories.[read more]

Influence Marketing / shutterstock

We define Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, and to build your digital community of brand advocates.[read more]

Troll control tips!

Solid 'House Rules' are the anchor of a troll-proof Community Management policy. This subject comes up when I counsel clients who face attacks that threaten online reputation. Those who run social accounts that draw unwanted visitors will find this especially useful.[read more]

But while we all marvel at the power of Obama’s online campaign, the truth is that most of the tools his campaign used are available to ordinary citizens and advocacy groups for less than $20 a month. The platform that provides these tools is NationBuilder. I sat down with NationBuilder’s Vice President of Organizing Michael Moschella to learn more about this great tool.[read more]

Many of today’s most popular technology products have surprisingly inauspicious origins. In fact, it’s a wonder that some of the gadgets we take for granted today even made it past the prototype stage.[read more]

How does a business make their start-up come alive online without creating dozens of profiles for social platforms? Actions speak louder than words and these actions are best reflected with Instagram, Vine, and Pinterest, all three of which have plenty of benefits they can bring.[read more]

A source has leaked to TechCrunch that Facebook will soon unveil the addition of video to their popular and recently-acquired Instagram product. This comes on the heels of a publicized invitation to a June 20th event in which Facebook will launch a "new product."[read more]

If you get stuck, whether in the process of storytelling or strategizing, think about what would never, ever happen next: it may well be just the thing that gets you out of your rut. Similarly, creative strategizing means that it can be valuable to think outside of the box by discounting the first idea that comes to mind in exchange for something a little more interesting.[read more]

Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories. If you’re the face of your brand, be a memorable face. Share what you’re doing, what intrigues you, what you’re learning, and so on.[read more]

Lately all of the news has been around the death of SEO. It’s all about mobile now, and it’s all about writing for readers and forgetting optimization worries. However, the “death” of SEO seems to have overpowered the small fact that companies are starting to come around to the idea of SEO (even in the midst of its suspected near-death).[read more]

A crisis will make its way into social media whether you like it or not. Here's how to use the power of social media to manage a crisis and make it go away quicker.[read more]

Have you ever thought about how you can delight your audiences? When you are developing your marketing plans, editorial calendar, tweet content for the day or week are you thinking about the positive impacts it can have on the lives or businesses of the people reading them?[read more]

Did your Facebook Page fare well during May? Did you achieve the number of fans and likes you set for last month? Is your Facebook Page performing above the average? These questions, and more, boggle the minds of social media marketers and marketing managers.[read more]

The long-term impact of spending one’s life in the real world while constantly connected to the virtual one is not yet fully understood. While treatment for Internet addiction has been available since the mid-’90s, it’s worth noting that more people than ever before are exhibiting the ironically anti-social behaviors now associated with spending too much time online.[read more]

Social media marketing directors are among the scrappiest and high-performing individuals in digital marketing organizations. The high-pace work environment naturally caters to highly productive on-the-ground commanders. Communicating results among executives is necessary to be recognized for achievements, but unfortunately these skills don’t come naturally to many of these individuals. How can you get GI Jane to communicate like Marissa Mayer?[read more]