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Social Networks

5 Social Media Lessons I Learned from Peter Pan

April 20, 2014 by Lisi Powers

Social media lessons from Peter Pan.

Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.[read more]

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Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

April 20, 2014 by Chris Campbell

Pinterest and Consumer Endorsements

When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.[read more]

9 Marketing Tips for Pinterest

April 20, 2014 by Zack Fagan

Pinterest Marketing

Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.[read more]

How to Handle Negative Google Reviews

April 20, 2014 by Michael Bird

Handling Google Reviews

The ability to post reviews on Google has provided customers with a way of sharing their experience with a particular product or establishment. For some customers – strike that, many customers — these reviews are the first thing they check before purchasing a product.[read more]

Why Has Twitter Launched Facebook-Like Mobile App?

April 20, 2014 by Prasant Naidu

Twitter and Advertising

Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.[read more]

Facebook's "Nearby Friends" Is More About Discovering Friends Than New People

April 20, 2014 by Prasant Naidu

Facebook's "Nearby Friends."

Facebook is rolling out Nearby Friends feature that lets friends see approx how far away you are from them, and you can share your exact, on-going location. In doing so Facebook is disrupting friends discovery while getting privacy right. A lot lies on the future to see how users will respond to Friends Nearby feature.[read more]

7 Essential Ways to Market Your Content

April 20, 2014 by Julia McCoy

Market your content.

Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own.[read more]

Engaging Students through Snapchat

April 19, 2014 by Michael Bird

Youth and Snapchat

So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.[read more]

The "Like" Is for Real, According to General Mills

April 19, 2014 by Jim Zuffoletti

Do "likes" count?

We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. I think the General Mills assertion regarding "likes" will be tested, I think it will hold, and the result is that every industry will have to treat a "like" as equivalent to any other endorsement.[read more]

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Why Google's Point of View(s) Is Changing + SM ROI

April 18, 2014 by Randy Milanovic
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Google impressions.

Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has changed.[read more]

Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

April 18, 2014 by Larry Kim

New post ads on Google.

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

The Impact of Social Media in the Travel Marketing Industry: Part Two

April 18, 2014 by Steve Olenski

Social media in the travel marketing.

Two airlines are getting more active in the social media space. Once you enter the world of social media you cannot exit. Short of your company going out of business, you must stay active and respond and engage and not just when things are going well, either.[read more]

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5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

April 18, 2014 by Prasant Naidu

+Post ads.

Good news for all Google fan boys who believe that Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers.[read more]

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Beyond Engagement: Employee Advocacy - What's In It For My Business?

April 17, 2014 by Mike Bailey

A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.[read more]

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Multi-Screen Engagement: Marketing Across Devices

April 17, 2014 by Paul Dunay

Multi-screen engagement

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic.[read more]

6 Steps to Successful Facebook Ads

April 17, 2014 by Zack Fagan

Facebook ads

It is very easy to make mistakes when building a Facebook ad campaign. There are many ways in which an ad can be spoiled; anything from poor targeting to bad copy can lay your ad to waste. This post will discuss a few steps that you should follow in order to increase the effectiveness of your Facebook ads.[read more]

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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
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Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

Here Is Why Twitter Bought Social Data Startup Gnip

April 17, 2014 by Prasant Naidu

Twitter bought social data startup Gnip.

“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip for an undisclosed amount. Gnip was one of the four companies that became Twitter’s first data partner with access to Twitter’s so-called firehose, the full stream of tweets flowing through Twitter on a second-by-second basis..[read more]

 
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