Research

As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before. In February 2010, people preferred to share content via email but now sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013.[read more]

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Even though the highest growth is happening with young adults, the Baby Boomer generation is also consuming news on social media in growing numbers. Mary Madden reports that “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”[read more]

The Social Contribution Index of a campaign can be defined as the relationship between the percentage of total mentions a campaign earns for a brand vs. the percentage of positive mentions that a campaign earns for a brand. It’s an excellent metric for understanding the effect that different campaigns have on the brand.[read more]

down the rabbit hole?

Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.[read more]

As you can imagine, parents and teachers have strong opinions about the effect media and technology is having on America’s youth. About 73 percent of parents say they would like to limit their children’s TV watching. The top parental concerns of social media’s impact on kids include the following: violation of privacy, inappropriate sexual behavior, cyber bullying, identity theft/fraud, and diminishing ambition.[read more]

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A new study found that 40% of adults used social media as part of a political campaign during the 2012 presidential election. Interestingly, online engagement was largely found to have been done by the well-educated and affluent amongst us.[read more]

When it comes to growing business, business owners perceive having 2 million engaged Facebook fans more valuable than a Super Bowl ad, and far more desirable than having the same number of Twitter followers.[read more]

Uberflip's latest infographic illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years.[read more]

Marketing master? (Image: thecomeupshow / Flickr)

What if you created your own ‘Wu-Tang Clan’ of internal experts assigned to attract and build specific segments of your market? What if you leveraged the audiences they built on their own to create a powerhouse when you brought those experts and their communities together?[read more]

Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.[read more]

online influencers

How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?[read more]

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If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.[read more]

Just because a company does not have a dedicated presence for customer service on social networks doesn’t mean that customers understand the difference. To everyday consumers, a Facebook page or a Twitter handle is the brand. Customers do not see silos, they see one company.[read more]

b2b mobile experience

Twenty percent of web traffic is generated by mobile. It's time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.[read more]

In doing your evaluation, you should always be benchmarking one tool vs another. There are rare instances when there really is only one option, but you still need to do some research to get to that conclusion. Next, get your Sales Rep to tell you the differentiators between their product or services, and that of a competitor.[read more]

social media marketing v.1.0

Ok, so Joan Holloway isn’t swanning around and there is significantly less alcohol involved, but when it comes to the underlying methods, they remain almost the same. Technology and marketing tactics have changed the game, but there are some Draper approaches we can apply to social media today.[read more]

The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, commercial viability analysis, beta testing, and commercialization and launch.[read more]

eCommerce

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start?[read more]

"Keep your friends close, and your enemies even closer." This is one of the most famous quotes of Sun Tsu, the ancient Chinese military general. Know your enemies even better than your friends, because in battle, knowing your enemy’s strategies and next moves provides the ability to launch a preemptive strike or at least to plan counter strategies to their next move on the battlefield.[read more]

Pinterest now has over 48.7 million users and stands as the fastest growing social network. Pinterest holds so much potential for brands to showcase their products to a large community of eager buyers looking to find that perfect product.[read more]