Research posts, articles, and infographics

Tech Expert Prediction: A Web 3.0 Boom by 2014

May 18, 2012 by Biserka Anderson
with 381 views

We are moving away from classic machines which require a lot of input and interaction towards devices and, more importantly, infrastructures which would enable us to forget about the machine and focus on content, thus providing and obtaining relevant information or help with getting a job done. [read more]

Social Data: The New Driver for Marketing Strategy

May 17, 2012 by Beth Thouin
with 915 views

Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social media is here to stay, accessing this information has never been more important. [read more]

Music, Film, TV: How social media changed the entertainment experience

May 17, 2012 by Brian Solis
with 775 views

R.Ashrafov/shutterstock.com

Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.” [read more]

Why People Post their Innermost Thoughts on Social Media

May 17, 2012 by Jillian Ney
with 855 views

Alias Ching/shutterstock.com

Understanding why people participate and share via social media has been a hot topic in academic circles for a while. There is quite a large literature stream dedicated to the subject – later in the blog we look at a recent study by Harvard University. I’ve also often asked my students why they post what they do on social... [read more]

The future of TV is more than social, it’s a multi-screen experience that needs design.

May 16, 2012 by Brian Solis
with 836 views

Marcio Eugenio/shutterstock.com

The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen. [read more]

Secret for E-commerce Businesses in India

May 16, 2012 by Rahul Pandey
with 710 views

Many people in India resist paying for online products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential market. [read more]

Social Media Time-Saving Tips for SME's

May 6, 2012 by Jo Austin
with 1,305 views

Photo by Jonathan Thorne CC via Flickr

For larger organisations, understanding the importance of Social Media for engaging with their customer has a simple response - employ a dedicated Social Media Officer! However, for small businesses such as sole traders where one person fits all roles, time saving is essential.So how can you join in the conversation when you are already... [read more]

Psychographics. What Type Are You?

May 5, 2012 by Fred Vanderpoel
with 1,955 views

Stephen VanHorn/shutterstock.com

We can take clues from whether you ask to be shown the features, or the patterns, or the logical relationships, or how things can be sorted. These are visual clues. Or we can listen hearing clues, you may want to be told how things match your experiences, or what’s harmonious about it, or how things can be contrasted against something else, or how it relates to the people and things you prefer. [read more]

Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

May 3, 2012 by Eric Garulay
with 479 views

Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business. [read more]

Could a Social Media Poll Ever Prove to Be Dangerous?

May 2, 2012 by Gareth Price
with 224 views

Ilin Sergey/shutterstock.com

We're witnessing an increasing number of agencies releasing election polls derived from social media data and this is likely to increase in the build-up to the Presidential race. However, unless agencies are thorough, open and transparent about how they collected this data, it could easily be manipulated by an extremist political party looking to gain resulting media coverage. [read more]

Who needs a structured social strategy?

May 2, 2012 by Zohare Haider
with 1,132 views

Camilo Torres/shutterstock.com

Having setup many different social media units for small, medium and large companies, many of you will agree that just because you are good at social media on a personal level only adds up to 25% of the required skillset one needs in order to develop a structured social media approach. [read more]

Social Rebound: WeightWatchers® Tip-Off Foul

May 2, 2012 by Candida McCollam
with 499 views

Bruce Yeung/shutterstock.com

Based on early social listening about the full drag campaign, Barkley isn’t completely out of bounds. Even if the lip gloss and eye makeup throw men off, the NBA star flirtatiously re-assures them all with the humorous line: “But my eyes are pure guys.” [read more]

LinkedIn 4x Better for B2B Leads than Facebook or Twitter

April 29, 2012 by David Meerman Scott
with 12,988 views

Photo by habi via Flickr

I presented at the LinkedIn #B2BConnect 2012 event on April 17, 2012 in Mumbai, India. A few weeks ago as I was preparing my talk, I asked my friends at HubSpot if they had any data on the effectiveness of LinkedIn that I could share with my audience. Rebecca Corliss came through with some awesome new data which I am releasing for the... [read more]

People Don't Really Know Why They Do What They Do

April 26, 2012 by Gareth Price
with 365 views

VLADGRIN/shutterstock.com

Is social media research in a position to replace surveys? [read more]

The Social Aftertaste of Jack-in-the-Box’s Bacon Shake

April 25, 2012 by Candida McCollam
with 228 views

bonchan/shutterstock.com

Despite the promotion of Jack in the Box’s Bacon Shake, the beverage has not yet reached cult status. A limited edition offer as part of the brand’s Super Bowl launch of the somewhat strange Marry Bacon campaign, Bacon Shake might attract more than just this year’s bacon-crazed “foodies,” but there is a caveat: It is not listed on the menu. As if intended to be some sort of clandestine offer, the beverage must be ordered by request by “those in the know.” (Maybe there’s a secret handshake?) [read more]

Confessions of a Social Media Girl: Hey Twitter, Put Your Big Boy Pants On

April 23, 2012 by Veronica Guzik
with 1,173 views

IRINS/shutterstock.com

Some could argue that Twitter doesn’t need to change or improve since people are changing they way they use the platform. Twitter isn’t just known as a place for “shoutout’s” or a status update anymore. If you didn’t know that Twitter is one of the world’s kingpins when it comes to search engines, you have been living under a rock. The search feature on Twitter has become what millions are using it for daily; the ability to Tweet is becoming secondary to some, while they comb through endless feeds of hyper-specific information. I’m all for using Twitter for search, and often do, but I might like to see some new features ever once in a while, just to keep it interesting. [read more]

Confessions of A Social Media Girl - Social Media: The Bermuda Triangle of Productivity?

April 19, 2012 by Veronica Guzik
with 574 views

jayfish/shutterstock.com

Thankfully I can now pretend to enjoy staying in doors on nice days by filling my day with Social Media (#FTW). Since my work requires me to be on social media all day, every day, I often forget about the millions of workers who are banned from logging in to the sites I love while at work because some claim it will make them lazy. [read more]

Revealing Human Nature Through Social Media Measurement

April 19, 2012 by Lawrence Ampofo
with 345 views

3DDock/shutterstock.com

...a small amount of memes account for the majority of posts online. This phenomenon plays out when accounting for the behaviour of influential users on Twitter as roughly 10% of social media users account for 90% of the volume of Tweets. [read more]

New Research: 6 Distinct Segments of Millennials Identified

April 17, 2012 by Michelle Lamar
with 777 views

glossyplastic/shutterstock.com

Reaching the millennials generation is hugely important for companies. While the peak spending years of some millennials is still a bit in the future, its clear that younger millennials are already influencing the buying patterns of older ones right now. [read more]

How Co-Creation Can Spark Innovation and Build Your Brand [CONVO]

April 13, 2012 by Neil Glassman
with 781 views

Nicholas Ind

Co-creation is about bringing together people who have the most at stake in a relationship and working corroboratively to find answers and innovate breakthroughs. For brands, co-creation involves both internal and external stakeholders, including customers. In this convo, I speak with Nicholas Ind about how co-creation can drive business growth and enhance brand reputation. Social media has made co-creation a more understandable process for businesses, but co-creation goes well beyond social channels [read more]