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The Social Spark: 3 Sources for Social Media Success

April 14, 2014 by Deanna Baisden

social spark

With my daily consumption of tweets, news feeds, and blog posts, I've encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media. Throughout this research I've discovered three bloggers who've established themselves as social media marketing leaders.[read more]

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SMToolbox: Grow Your Google Plus Engagement with Steady Demand

April 13, 2014 by Steve Rayson

Data is great, but insights that allow you to improve your performance are much more valuable. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
4

Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

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Interview With Marie Wallace of IBM: All Things Analytic

April 10, 2014 by Candida McCollam

Marie Wallace of IBM.

I recently caught up with Marie Wallace of IBM. A lover of technology with a fascination for “all things analytic,” Marie has spent the last decade building analytics technology at IBM. In this interview, she shares her thoughts on analysis, enterprise solutions and working at the intersection of people and technology.[read more]

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12 People Proving That Content Marketing Is More Than A Buzzword [SLIDESHARE]

April 10, 2014 by Jose Antonio Sanchez

Successful advocates of content marketing.

The last couple of years have brought us plenty of trends. Content marketing might be one of them but it is also here to stay. Here's a list of successful advocates of content marketing, 12 people who are proving that it is more than just a fad.[read more]

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Three Ways to Connect with Potential Clients via Twitter

April 8, 2014 by Andrew Hutchinson

Connect via Twitter.

There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners? This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up.[read more]

You Need to See the Hottest Words in Viral Headlines

April 8, 2014 by Allister Frost

viral headlines

It doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites that excel at writing highly-clickable headlines. By analysing the data, we can look for common usage patterns and trends to try to determine which words work best.[read more]

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Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

Your Own League of Superfans: Three Types to Recruit

April 8, 2014 by Loni Stark

Superfans / shutterstock

If you don’t already know them, chances are your super­fans are in hid­ing or dis­guise. They’re like Super­man before he under­stood his pow­ers, or Bat­man before he found his rea­son to fight. To help you recruit your own league of super­fans, I’ve out­lined three types of peo­ple to tar­get.[read more]

Boards with Benefits: 5 Stand Out Brands on Pinterest

April 7, 2014 by Deanna Baisden

Pinning to build community

Through the curation and construction of creative, innovative and engaging Pinterest boards, companies can find their own unique success in building a branded community that fosters business growth. In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building.[read more]

Why Being on the First Page of Google Is Meaningless

April 7, 2014 by Jody Biagini
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Google Search Results

 

We hear it every day. ‘I want to be number one on Google.’ Of course you do. Because when your boss does a few searches and doesn’t find you there, you hear about it, right? You probably see that messaging filling your inboxes from inquiring ‘SEO’ companies that promise to ‘make it happen’.[read more]

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SMToolbox: Improve Your Influencer Marketing with Twtrland

April 6, 2014 by Steve Rayson
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Companies in North America spend around $250m a year on influencer marketing according to InNetwork. This week in SMToolbox we take a look at Twtrland and examine how its social search tools can help you improve your influencer marketing.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

April 4, 2014 by Chris Horton

eCommerce transformed

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, speculative theory is fast turning into tangible reality.[read more]

Social Media Fast Facts: Australia

April 4, 2014 by Richard Simcott

Australian social media.

According to one study, 65% of Australians use social media and 45% use a form of social media at least once a day. The same study revealed that 25% of respondents said they used social media to find out more about a brand, while 20% used it to research products or services before purchase.[read more]

LinkedIn Content Marketing Score Industry and Audience Trends 2014 [INFOGRAPHIC]

April 4, 2014 by Berrie Pelser

Top 10 Best-in-Class companies

The Content Marketing Score is a recommendation engine that quantifies your impact by measuring your audience’s engagement with your content. It also reveals how you stack up against your competitors. You can even see a breakdown of how your content is performing across the LinkedIn platform.[read more]

Starting with Nothing? Cut Corners with These Entrepreneurial Tools

April 4, 2014 by Aaron Elliott

bright ideas for startups

Half of new business startups fail within five years, according to the latest available data from the Census Bureau and Bureau of Labor Statistics, as SmallBizTrends.com reports. Finding ways to conserve cash by cutting costs is essential to surviving the startup phase. Fortunately, various entrepreneurial tools can help with this.[read more]

What If Everything You Know About Social Media Marketing Is Wrong?

April 3, 2014 by Augie Ray

Via ExactTarget

What if everything you "know" about social media marketing is wrong? What would this mean to your upcoming and current social marketing programs? Better yet, what might it mean to your job? If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning.[read more]

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LinkedIn's Publisher Platform: Should You Use It?

April 3, 2014 by Andrew Hutchinson
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LinkedIn's publisher platform.

Like all bloggers, I was interested when LinkedIn announced the expansion of its publishing platform. It offers the possibility of great engagement and a powerful way to build your personal brand. I was keen to know more, but approached the announcement with a degree of skepticism.[read more]

The Biggest Content Marketing Mistake Brands Make Today

April 3, 2014 by Chad Pollitt
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conversion rates

Don’t be part of the 64 percent that believes their branded content is not effective. Instead, converge the three media channels of owned, paid and earned and stop pouring all of your resources in owned media. It’s true, there’s an audience out there, but they’re already committed to other websites they trust.[read more]

 
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