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Beauty Brands and Social Media

April 16, 2014 by Jaylee Miguel
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What's the beauty industry up to?

The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted. For an industry been built on recommendation through word of mouth, it was relatively slow on the uptake of social media.[read more]

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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
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New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

The Easiest Way to Decide Which of Your Social Profiles Need Work

April 16, 2014 by Evan LePage

Which of your social profiles need attention?

If you’re like most social media users, you almost surely play favorites when it comes to certain networks. Maybe you adore Twitter, but only use Facebook because your business has a following on its page. Perhaps you’re very visual, and your Pinterest board and Tumblr blog are updated every day, while you only visit your LinkedIn profile once a month.[read more]

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Social Advocacy & Politics: The Counter-Revolution Will Not Be ZunZuneo'd

April 15, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

One of the goals of the social network ZunZuneo was to learn who among the people of Cuba were receptive to dissident messages and counter-revolution opportunities by monitoring what they were posting. We can easily do the same thing by analyzing social media content around the world.[read more]

Overcoming the 7 Greatest Content Marketing Challenges of 2014

April 15, 2014 by Chad Pollitt

Content marketing planner

Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.[read more]

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What Do You Call Yourself? Changing Job Titles in Social Media

April 14, 2014 by Andrew Hutchinson

Social media job titles.

As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier.[read more]

Break Your Social Media Addiction, Without Completely Cutting Ties

April 14, 2014 by Kayla Minguez

Social Media Habits

Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.[read more]

Understanding Social Media in China in 2014

April 14, 2014 by Simon Kemp

Internet penetration in China

Continuing our series of studies into digital trends and developments around the world, our new China report profiles a variety of critical data points, including the penetration rates of different technologies, the top-ranking social platforms, and a wealth of interesting facts and figures on Chinese netizens’ behaviour.[read more]

Retailers Love Millennial Women [INFOGRAPHIC]

April 14, 2014 by Vibhushan Waghmare

Millennial women and shopping

With an estimated purchasing power of $2.45 trillion worldwide by 2015, it’s no surprise that the millennial generation has become the most sought-after target segment for Internet retailers. But retailers are particularly interested in millennial women, who bring in the highest volume of referral traffic to their e-commerce stores.[read more]

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5 Answers to the Question: How Can Social Media Improve Health Outcomes?

April 14, 2014 by Courtland Long

A startling amount of American adults suffer from at least one chronic condition – almost one in two adults. Given our various proclivities for inactivity, tobacco use, poor nutrition, and excessive alcohol consumption, this figure is not actually very surprising.[read more]

The Social Spark: 3 Sources for Social Media Success

April 14, 2014 by Deanna Baisden

social spark

With my daily consumption of tweets, news feeds, and blog posts, I've encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media. Throughout this research I've discovered three bloggers who've established themselves as social media marketing leaders.[read more]

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SMToolbox: Grow Your Google Plus Engagement with Steady Demand

April 13, 2014 by Steve Rayson

Data is great, but insights that allow you to improve your performance are much more valuable. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
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Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

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Interview With Marie Wallace of IBM: All Things Analytic

April 10, 2014 by Candida McCollam

Marie Wallace of IBM.

I recently caught up with Marie Wallace of IBM. A lover of technology with a fascination for “all things analytic,” Marie has spent the last decade building analytics technology at IBM. In this interview, she shares her thoughts on analysis, enterprise solutions and working at the intersection of people and technology.[read more]

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12 People Proving That Content Marketing Is More Than A Buzzword [SLIDESHARE]

April 10, 2014 by Jose Antonio Sanchez

Successful advocates of content marketing.

The last couple of years have brought us plenty of trends. Content marketing might be one of them but it is also here to stay. Here's a list of successful advocates of content marketing, 12 people who are proving that it is more than just a fad.[read more]

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Three Ways to Connect with Potential Clients via Twitter

April 8, 2014 by Andrew Hutchinson

Connect via Twitter.

There’s no point having hundreds of people read your blog if there’s zero chance any of them are going to buy your stuff. So how do you get your message in front of the people most likely to become business partners? This is a common question, particularly as social media experts rightfully advise against making direct contact or sales pitches straight up.[read more]

You Need to See the Hottest Words in Viral Headlines

April 8, 2014 by Allister Frost

viral headlines

It doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites that excel at writing highly-clickable headlines. By analysing the data, we can look for common usage patterns and trends to try to determine which words work best.[read more]

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Big Benefits of Big Data for CMOs

April 8, 2014 by Michele Nemschoff

Big data for CMOs.

Using big data more often will lead to more success may seem like an intuitive conclusion, and in fact, the numbers do show a stark difference. Among businesses that used big data 50 percent of the time or more in their marketing initiatives, 60 percent indicated that the initiative exceeded the business goals.[read more]

Your Own League of Superfans: Three Types to Recruit

April 8, 2014 by Loni Stark

Superfans / shutterstock

If you don’t already know them, chances are your super­fans are in hid­ing or dis­guise. They’re like Super­man before he under­stood his pow­ers, or Bat­man before he found his rea­son to fight. To help you recruit your own league of super­fans, I’ve out­lined three types of peo­ple to tar­get.[read more]

Boards with Benefits: 5 Stand Out Brands on Pinterest

April 7, 2014 by Deanna Baisden

Pinning to build community

Through the curation and construction of creative, innovative and engaging Pinterest boards, companies can find their own unique success in building a branded community that fosters business growth. In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building.[read more]

 
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