Research

Just because a company does not have a dedicated presence for customer service on social networks doesn’t mean that customers understand the difference. To everyday consumers, a Facebook page or a Twitter handle is the brand. Customers do not see silos, they see one company.[read more]

b2b mobile experience

Twenty percent of web traffic is generated by mobile. It's time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.[read more]

In doing your evaluation, you should always be benchmarking one tool vs another. There are rare instances when there really is only one option, but you still need to do some research to get to that conclusion. Next, get your Sales Rep to tell you the differentiators between their product or services, and that of a competitor.[read more]

social media marketing v.1.0

Ok, so Joan Holloway isn’t swanning around and there is significantly less alcohol involved, but when it comes to the underlying methods, they remain almost the same. Technology and marketing tactics have changed the game, but there are some Draper approaches we can apply to social media today.[read more]

The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, commercial viability analysis, beta testing, and commercialization and launch.[read more]

eCommerce

If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start?[read more]

"Keep your friends close, and your enemies even closer." This is one of the most famous quotes of Sun Tsu, the ancient Chinese military general. Know your enemies even better than your friends, because in battle, knowing your enemy’s strategies and next moves provides the ability to launch a preemptive strike or at least to plan counter strategies to their next move on the battlefield.[read more]

Pinterest now has over 48.7 million users and stands as the fastest growing social network. Pinterest holds so much potential for brands to showcase their products to a large community of eager buyers looking to find that perfect product.[read more]

image credit: worradmu/freedigitalphotos.net

In many ways, things are harder than they’ve ever been before for the 4.5 million SMB CEOs in the United States. Between tightened restrictions on bank loans, and rapidly-changing marketing best practices, the 50% of companies that survive past their 5-year anniversary are typically run by individuals that are both savvy and tenacious.[read more]

building your blog

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.[read more]

social media by kids

The beautiful thing about kids is that, at least until a certain age, they pretty much tell it like it is, no filter, no after-thought or political correctness. And that is why their take on social media in this video is so valuable.[read more]

content marketing science (posterize/freedigitalphotos.net)

Every interaction we engage in has an effect on our thinking and emotions. Your buyer personas don’t have to fall for your branded solution, but it’s in your best interest to try. Here are some scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy.[read more]

social media

As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Here are 6 statistics that suggest that social media is still heading for world domination.[read more]

attract fans / shutterstock

Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we’ve got your cure to improving Facebook engagement by truly understanding your audience.[read more]

targeted ads (image credit)

As of late, there seems to be a lot of noise on my Twitter feed around increase in ad spend across various emerging markets globally. In Middle East and North Africa (MENA), digital advertising budgets are projected to double from 4% to 8% in 2013. The question: is that money well spent?[read more]

Pharma is awakening to the "New Normal" in customer engagement. And that's good news for all you digital marketers. Last week I spoke to Craig Robertson, who is spearheading a new report from Accenture Life Sciences about the pharmaceutical industry’s accelerating adoption of digital and social marketing to reach patients and providers.[read more]

Digital statistics for Mother's Day

Moms are adopting new technologies faster than the average American. We've compiled the following facts and fictures to educate agencies and marketers about this key audience, the digital mom, so they can make the best strategic decisions for their brands.[read more]

Is social media causing hostility to rise among users? A study revealed, among other things: nearly 4 in 5 people are seeing increased incivility on social media, and 2 in 5 have unfriended or blocked family, friends or coworkers as a result.[read more]

digital engagement / Shutterstock

Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. And it is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers.[read more]

Predictive analytics whiz: Dr. Eric Siegel

In this Social Media Today exclusive interview, Henry Spethmann speaks with Dr. Eric Siegel, founder of Predictive Analytics World, about what predictive analytics is and how it can be applied to a number of different disciplines, including business and sales.[read more]