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Social Startups: TAPPD Personalizes App Discovery

April 23, 2014 by Shay Moser

Social Startups column.

With more than 1 million apps in the App Store and more than 1 million on the Google Play store as of late last year, it’s tough to find new apps to try. That is, unless you see them promoted by experts, or hear about them from a friend, relative, or coworker. Well, guess what? There’s an app for that. TAPPD is the app that personalizes app discovery.[read more]

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Social Media ROI: What You Should Be Doing and Why

April 23, 2014 by Brett Relander

Social ROI.

When digital marketers make the shift from focusing on followers to focusing on how those followers convert into paying customers, the true power of social influence can be seen. Social growth, engagement metrics, and overall conversions that result from social media efforts are of paramount importance in every digital marketer’s arsenal.[read more]

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Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

April 22, 2014 by Andrew Hutchinson

What are your data ideals?

Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.[read more]

4 Cruel Reasons We Suffer Social Media

April 21, 2014 by Brennan Girdler
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Suffering Socially

What are all the insomnia-induced newsfeed scrolling, hundreds of friends, and connections in social media for? It seems the age of information calls for virtualized relationships. I can’t argue with this, nor can I dismiss the fact that businesses need people to market to.[read more]

Monitoring Social Media to Prevent a Crisis

April 21, 2014 by Chris Syme

Monitoring social media.

What if you could prevent an online conversation from starting a reputation forest fire? Online monitoring is the first step towards recognizing the warning signals of an impending crisis. Find out which conversations you should watch and what tools you can use to keep ahead of a negative issue online.[read more]

Why Has Twitter Launched Facebook-Like Mobile App?

April 20, 2014 by Prasant Naidu

Twitter and Advertising

Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.[read more]

7 Inspiring Examples of Parallax Scrolling Websites

April 19, 2014 by Jacey Gulden
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Website Design Innovation

The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. This design effect provides a great platform for brands to tell their stories and keep users engaged.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch
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Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
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Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

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Data as Currency: Or Why Your Balance Sheet Needs Another Column

April 16, 2014 by H.O. Maycotte

Big Data / shutterstock

"WhatsApp is on a path to connect one billion people. The services that reach that milestone are all incredibly valuable," said Mark Zuckerberg about Facebook’s $19 billion buy-out of WhatsApp. What he is talking about is big data — and the insanely high value proposition that comes with it.[read more]

Make Free WiFi Calls with Facebook’s Messenger App

April 16, 2014 by Steven Scheck

Make WiFi calls on Facebook / shutterstock

The Facebook Messenger app is now giving its users the ability to make free phone calls over Wifi connections to other Facebook Messenger users. Yes, you heard it right! It is for all Facebook Messenger users across the globe. This new feature especially benefits those who have weak mobile service in their house.[read more]

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R.I.P. LinkedIn Company Page Products Tab: What To Do Next

April 15, 2014 by Steven Shattuck
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LinkedIn company page products tab.

Recently, LinkedIn announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. The response to this change has been mostly negative from marketers who have invested heavily in the feature. As is the case with most social network features, change is the norm and not the exception.[read more]

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SMToolbox: Grow Your Google Plus Engagement with Steady Demand

April 13, 2014 by Steve Rayson

Data is great, but insights that allow you to improve your performance are much more valuable. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.[read more]

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What You Should Know About the HeartBleed SSL Security Bug

April 13, 2014 by Steve Peterson

The HeartBleed SSL security bug.

If you have an account on Yahoo mail, Gmail, Instagram, Netflix, or a variety of other websites, you may have been affected by the HeartBleed SSL security bug. HeartBleed just became public this past week, and is rapidly being addressed, but it represents an SSL security vunerability that may have existed and been exploited by hackers for up to the last two years.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
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Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

5 Mad Men Quotes That Perfectly Apply to Social Media Today

April 12, 2014 by John Kultgen
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Mad Men and Social Media

Despite how retro the characters on the television series Mad Men seem, the insight they happen to provide is strangely applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow.[read more]

The 10-60-30 Rule of Social Selling

April 12, 2014 by Mic Adam

Social Selling

If Social Selling is all about Connecting, Listening and Content Sharing, then getting started on Social Media can be a daunting task. Have you ever wondered which tools you could/should be using? And more importantly, how much time you need to spend on it? Here is my take on it.[read more]

Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts

April 12, 2014 by Prasant Naidu
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Facebook News Feed Update

Bad news for spammers and like baiting sites on Facebook: the company is in house cleaning mode. To make its news feed more engaging, Facebook is performing a series of improvements to reduce stories that people frequently report as spammy and that they don’t want to see.[read more]

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It’s Time to Demystify Big Data Tools and Platforms

April 11, 2014 by H.O. Maycotte

Demystifying Big Data / shutterstock

Truth is, big data is only useful if you ask it the right questions. And not every big data tool will properly decipher the right answer, either. Here are the four big data platforms, tools and terms currently dominating the industry — and likely being misused or confused.[read more]

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Is Your Email Address Safe from Spambots?

April 11, 2014 by Steve Peterson

Spambots want your email address!

Every day, email harvesting computer programs (aka SpamBots) are searching the internet, looking for email addresses to harvest and add to their spam target lists and databases. If you post your email address on your website or blog, or on a social media site, it will be found by the spambots.[read more]

 
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