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Social Media Transforms the College Basketball Arena

April 6, 2014 by Scott Brand

Social Media and Basketball

The timing of social media's presence in college basketball couldn't be more fortuitous for the once trailblazing, but now stagnant entertainment sport. College basketball desperately needs a kick-start to attract more fans as it finds itself at crossroads.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

The Monday Morning Social Media Checklist

April 5, 2014 by Evan LePage

Monday Morning Checklist

Just as recently as last week Twitter published a blog post called “Got a case of the Mondays? You’re not alone.” The post offered data-backed results showing people are most likely to tweet ‘feeling sad’ on a Sunday in December or a Monday in October.[read more]

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Interview: Shree Dandekar, Director BI Strategy at Dell

April 4, 2014 by Candida McCollam

Dell.

"We’re also seeing another revolution. While there is big pent up demand for data scientists, there is also big demand primarily coming from line of business customers, and some of the smaller size customers who don’t have the budgets or capability to buy these exotic tools to do data analysis. "[read more]

Starting with Nothing? Cut Corners with These Entrepreneurial Tools

April 4, 2014 by Aaron Elliott

bright ideas for startups

Half of new business startups fail within five years, according to the latest available data from the Census Bureau and Bureau of Labor Statistics, as SmallBizTrends.com reports. Finding ways to conserve cash by cutting costs is essential to surviving the startup phase. Fortunately, various entrepreneurial tools can help with this.[read more]

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Bird's the Word: Twitter Feeds Increase Blog Engagement

March 31, 2014 by David Goehst

Twitter for blog engagement

Keeping blog guests engaged in your content means you’ll need some method of allowing conversations to take place all the time. Enter the king of 140 characters, Twitter, offering the most comprehensive solution for novice and expert webmasters. Hold on as we explain this process thoroughly.[read more]

5 Free Apps to Simplify Your Digital Life in 2014

March 31, 2014 by Warren Knight

Like most people in the social media world, my phone goes everywhere with me and I don’t even turn it off at night. Living in the digital era, we need to find a few apps that are easy to use and help productivity. Here are 5 free apps to simplify your digital life.[read more]

The Shift Towards Social Media for the Marketer

March 31, 2014 by Chris Kyriacou
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Marketing and Social Media

Consumers are turning away from these traditional forms of media and are increasingly using social media to search for information. They regard social media as a more trustworthy source of information than the traditional instruments of marketing communications used by companies.[read more]

5 INfluencers all Marketers Should Follow

March 30, 2014 by Mark Lerner
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LinkedIn INfluencers

The LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major players in various industries to post valuable content directly on the LinkedIn platform; namely, by using the publisher tool.[read more]

5 Steps to Executing a Perfect Facebook Sweepstakes

March 30, 2014 by Jim Belosic

Facebook Sweepstakes

Building a successful Facebook app goes beyond making the app look good. A clean look that's branded and clearly displays your promotion or strategy looks better than an app that has been thrown together. However, an app that is executed well involves a variety of elements, and we'll outline them here.[read more]

Facebook Acquires Oculus: Virtual Social Gaming, Wearables, or the Next Platform?

March 29, 2014 by Drew Beechler

Facebook and Oculus

Facebook announced via Mark Zuckerberg Facebook post that they will be acquiring Oculus VR, the leader in virtual reality technology for around $2 billion. Oculus, which began as a Kickstarter project, currently has released two Development Kits for their Oculus Rift virtual reality headset.[read more]

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So, Your Website Has Been Hacked... Now What?

March 27, 2014 by Randy Milanovic

What to do when you get hacked.

Limit crimes of opportunity – keeping current backups of your website can prevent hacking and minimize the damage all at the same time. No site is completely immune to unauthorized access, but taking a few simple steps is all that's needed to ensure that you aren’t an easy target.[read more]

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Five Useful Google Chrome Extensions for Social Media Marketers

March 25, 2014 by Andrew Hutchinson
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Hootlet

Extensions are a valuable time saver, and it’s worth ensuring these are noted when offering advice to any business or person looking to increase their social media profile. Here are five Google Chrome extensions that I’ve found highly beneficial as I go about my daily social media interactions.[read more]

The Reemergence of QR Codes

March 24, 2014 by Michael Cohn

QR Codes and Internet Marketing

QR (quick response) codes were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button.[read more]

How to Humanize Your Emails to Make a Real Impact

March 24, 2014 by Jason Verdelli
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Email and the Human Touch

Email is boring, time consuming and heavily distracting. I would say 10% of the emails I receive are relevant (i.e. clients, staff, prospects, etc.). The rest are social media notifications, promotions or junk emails. Moving to Google Apps has helped cut out most of the junk thankfully.[read more]

Brand Marketing: Making a Mark Effectively

March 24, 2014 by Miriam Hara
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Making a Mark

Brand marketing means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However, in today’s workplace and at today’s speed of business, maintaining a commitment to stay the course is more complex and difficult than it has been in the past.[read more]

What March Madness Can Teach You About Managing Your Business

March 24, 2014 by Martin Jones

March Madness and Business

The excitement of March Madness is all well and good, but what does it have to do with managing your business? Well, here’s the thing: Basketball is a lot like life. Just like in the real world, it takes a lot of skill and hard work to succeed on the hardwood.[read more]

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SMToolbox: Create Insights with Social Analytics from Zuum

March 23, 2014 by Steve Rayson

In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. This week in the SMToolbox, we take a look at Zuum and how their social content strategy tool can provide actionable insights for social media marketers.[read more]

Your Spring Cleaning Marketing Checklist

March 23, 2014 by Ryan Ellis

Marketing Checklist

Spring is here and it’s time to emerge from hibernation. Many of us have finished, or nearly finished, filing our taxes which usually means we’ve straightened out our books and cleaned up our finances. However, have you taken a look at your marketing efforts?[read more]

Content Marketing: A Modern Day Bard

March 22, 2014 by Maxwell Stinson

Content Barding

All fantasy role-play geeks recognize the bard. And unlike most people, they’re not fooled by that weak looking, poet singing, mandolin carrying traveler. Bards have been known for their wide array of knowledge to survive during medieval times with not only instruments and weapons, but knowledge as well.[read more]

 
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