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5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

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Tracking Social Media Success With Google Analytics

April 18, 2014 by Sergio Aicardi

Tracking social with Google Analytics.

Learn how to use Google Analytics to measure the success of your social media efforts in a few easy steps. I will explain how to interpret actionable reports that show just how well your social media traffic is performing. A marketing manager or anyone that does marketing is only as good as the tools he or she knows how to use.[read more]

The Bricks and Mortar of Digital Transformation

April 18, 2014 by Courtney Hunt

strategic goals and objectives

All organizations will be transformed by social and digital technologies – it’s a question of WHEN, not IF. Rather than waiting for a disruption that requires REVolutionary change, organizations and their leaders are well advised to take an EVolutionary approach to digital transformation – and they should start immediately.[read more]

Five Mistakes Lawyers Make Online

April 18, 2014 by Brad Friedman

According to LexisNexis, 76% of people search online to find an attorney. 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only acceptable, it’s the new norm. With this in mind, lawyers need to keep in mind the internet is fluid and permanent at the same time.[read more]

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Beyond Engagement: Employee Advocacy - What's In It For My Business?

April 17, 2014 by Mike Bailey

A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.[read more]

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Multi-Screen Engagement: Marketing Across Devices

April 17, 2014 by Paul Dunay

Multi-screen engagement

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a terrific mix of speakers on this topic.[read more]

6 Steps to Successful Facebook Ads

April 17, 2014 by Zack Fagan

Facebook ads

It is very easy to make mistakes when building a Facebook ad campaign. There are many ways in which an ad can be spoiled; anything from poor targeting to bad copy can lay your ad to waste. This post will discuss a few steps that you should follow in order to increase the effectiveness of your Facebook ads.[read more]

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Letting the Domino's Fall Where They May

April 17, 2014 by Lou Cimaglia

Domino's is taking a chance (credit: Domino's)

"We know that not everything is gonna work," says Andy Wetzel of the Domino's Product Innovation team. How many pizza shops do you know who are willing to deviate so far from their core competency to potentially be deemed a failure by their customers? We should tip our cap to their marketing team.[read more]

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Put Social at the Center of Your Customer Universe

April 17, 2014 by Susan Ganeshan

Social in the center of your universe.

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.[read more]

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State of WOMM: Word of Mouth Trumps Traditional Marketing [SLIDESHARE]

April 17, 2014 by Jessica Murray

Word of mouth.

Word of mouth marketing is more effective than “traditional” marketing according to 64% of brand marketers interviewed in a new survey sponsored by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA).[read more]

In a Content Rut? Try These 9 Content Strategies to Get Unstuck

April 17, 2014 by Julia McCoy

content rut? / shutterstock

Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let’s talk about how to get you on the road to success![read more]

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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes
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Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

6 Steps to Effective Web Design Planning [VIDEO]

April 17, 2014 by Spencer Ploessl

web design tips from The Beard

One of the toughest challenges that comes along with designing or redesigning a website is the planning. In order to make sure your project runs smoothly from beginning to end, you'll need to put together a solid strategy to achieve your goals. Today I'll take you through six easy steps that will allow you to set up an effective planning strategy.[read more]

Beauty Brands and Social Media

April 16, 2014 by Jaylee Miguel
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What's the beauty industry up to?

The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted. For an industry been built on recommendation through word of mouth, it was relatively slow on the uptake of social media.[read more]

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Breathing Life Into Email Campaigns

April 16, 2014 by Sherry Chao
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Better email campaigns.

Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expectations for email are evolving, and companies need to adapt and use new strategies to gain opens, clicks and conversions.[read more]

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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
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New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

How to Lose a Follower in 7 Ways

April 16, 2014 by Aimee Woodall
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Unhappy followers? / shutterstock

What makes someone click the “Unfollow” button on a person’s profile? If you’ve ever wondered something along those lines, you’re in luck. Without further ado, here are the seven ways you can lose a Twitter follower — and what you can do to prevent it.[read more]

The Easiest Way to Decide Which of Your Social Profiles Need Work

April 16, 2014 by Evan LePage

Which of your social profiles need attention?

If you’re like most social media users, you almost surely play favorites when it comes to certain networks. Maybe you adore Twitter, but only use Facebook because your business has a following on its page. Perhaps you’re very visual, and your Pinterest board and Tumblr blog are updated every day, while you only visit your LinkedIn profile once a month.[read more]

11 Lessons about Digital Communities from Rome: A Photo Essay

April 16, 2014 by Courtney Hunt

Rome.

It may be an ancient, bricks and mortar city, but the buildings, infrastructure and inhabitants of Rome offer many design insights into cyberspace, particularly when it comes to building, maintaining, and participating in digital communities. This post shares 11 lessons, organized into three feng shui-inspired themes.[read more]

 
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