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Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad
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Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

10 Instagram Rules Every Business Needs to Know Before Posting

April 11, 2014 by Matthew Kobach

Instagram rules

While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, its potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.[read more]

How Do Google and Facebook Measure Your Content's Quality?

April 11, 2014 by Nicole Karlis
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Measuring content quality.

Quality is a popular content marketing buzzword at the moment; quality content can be loosely defined as content that online users find valuable. Google and Facebook both recently dramatically updated the way they identify and promote quality content.[read more]

10 Ways to Boost Blog Traffic

April 11, 2014 by Brennan Girdler

Boost blog traffic.

What makes a business blog worth the effort and investment? Traffic. Unfortunately, getting that traffic is a process that takes time and practice. Below are 10 things to remember when writing posts for business or professional blogs. A refresher, if anything.[read more]

How to Proofread Typos Out of Your Content: 8 Tips

April 11, 2014 by Yvonne Lyons
1

Proofread typos.

Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts that harbored hideous typos, so I didn't share it.[read more]

E-Books and Web-Pubs for Businesses

April 11, 2014 by Brennan Girdler

e-book library

No one can deny the rise of the e-book, online pamphlet, Web-based brochure, or other publication medium on the Internet. Not only do these formats allow businesses and personalities to have high-quality publications that sell cheap (or are given away), they are long-lasting and act as a cornerstone for the content you’ve already created.[read more]

Three Myths About Social Platforms Debunked

April 11, 2014 by James Gross

Myths about social platforms debunked.

At its core, marketing is about reaching a targeted audience with a specific piece of brand content. Platforms set the stage for content; without them there would be no way to reach our customers and prospects. While brands tend to be tapped into the rapid evolution of social platforms, there are a few old ideas that can sometimes lead marketers astray.[read more]

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The Ultimate Marketing Guide to Using Snapchat for Business

April 11, 2014 by Ross Simmonds

Snapchat for business.

In developing this Snapchat guide, I want to offer you an opportunity. An opportunity to leverage one of the most talked about social networks since Facebook and drive real results for your business. Snapchat first launched in July 2011 under the name Picaboo and would be later renamed and relaunched under the name Snapchat.[read more]

The One-Size-Fits-All Facebook Marketing Mentality Fail

April 11, 2014 by Kandice Linwright

Facebook marketing.

Social media marketing for small business is truly not that different from personal training at the gym – most have the same goals but will need to implement different strategies and techniques to achieve those goals based on audience and brand.[read more]

4 Keys to Linking Customers and Brand Purpose

April 11, 2014 by Derrick Daye
1

Linking customers and brand purpose.

Make what you do relevant to what you stand for. Good works are great in their own right, but if you want get the most out of your investment then you need to tie the actions back to what the brand stands for. The obvious example of a brand that does this superbly well is Red Bull.[read more]

Content Marketing Minds: God’s Repurposing Plan

April 10, 2014 by Barry Feldman
5

Content Marketing Minds column.

How many forms has the Bible taken? Though it's certainly not a marketing book, it’s the most read book of all time. And it’s also the most repurposed work ever created. in the column today, I present powerful content repurposing and reimaging strategies from some of the best in the business. A better plan allows you to spread your message more easily.[read more]

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Accepting Accidental Narcissism

April 10, 2014 by Kimberley Brind

Narcissism, or social media marketing? / shutterstock

Accidental narcissism is a natural by-product of asking individuals to be social on behalf of brands. When your people become the ambassadors and storytellers for brands, they have to find a balance between sharing their own personal experiences and views, while also championing the values of their business.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
4

Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

How Brands Can Make the Most Out of Twitter's New Features

April 10, 2014 by Jaylee Miguel

Twitter

Twitter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once. There's photo tagging, mobile updates, bigger profile photos, a clutter-free interface and more.[read more]

5 Secrets to Email Marketing Success for Small Business

April 10, 2014 by Debra Ellis
2

Email marketing success.

Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar.[read more]

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Customer Questions Holy Grail of Content Marketing

April 10, 2014 by Scott Gulbransen

Holy Grail of content marketing.

The source of content that will connect you better with your customers is right in front of you. Questions and inquiries from your customers will help you kickstart and maintain a robust content marketing strategy. Being in a space where we are about marketing to other businesses, the creation & execution of a content strategy that moves the needles isn’t easy.[read more]

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12 People Proving That Content Marketing Is More Than A Buzzword [SLIDESHARE]

April 10, 2014 by Jose Antonio Sanchez

Successful advocates of content marketing.

The last couple of years have brought us plenty of trends. Content marketing might be one of them but it is also here to stay. Here's a list of successful advocates of content marketing, 12 people who are proving that it is more than just a fad.[read more]

Determining Your Goals: Tips to Get You Started on a Website Redesign

April 10, 2014 by Jacey Gulden

Website redesign.

These goals will help fuel your redesign and create benchmarks that will allow you to evaluate the success of your design when all is said and done. In addition, your goals will also help guide you throughout the strategy and design process.[read more]

Why You Need a Steady Flow of Content?

April 10, 2014 by Brad Friedman
2

Content attracts people and search engines.

Search engines crawl websites on a regular basis searching for new and useful information. If you keep your website updated with fresh articles and ne information, the search engines will take notice. Also, you will be better able to maintain your search engine rankings and could even improve them.[read more]

In a Galaxy Far, Far Away: Blending Storytelling in Web Content

April 10, 2014 by Julia McCoy

Storytelling.

Stories are integral to human society. It is something that is absolutely uniquely human. Many times, we avoid giving people facts unless we can give it in story form. Stories are just part of life, no question. It started in cave dwellings with drawings, formed into wonderful mythos of the gods, all the way to books and films.[read more]

 
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