Content

While content is obviously important, what is more important is the context it is provided in. A lot of successful entrepreneurs and marketers have shown us that in order to truly make the most out of digital marketing, it is imperative that firms are able to integrate technology with creativity.[read more]

Amy’s Baking Company has been at the centre of one the biggest social media fails of all time. Can businesses recover from such huge social media fails? You simply cannot expect to speak to people like this and expect to quickly rekindle any iota of positive sentiment that may have existed before.[read more]

branding mistake/shutterstock

When it comes to branding, you can’t afford to make any mistakes. The slightest misstep will negatively impact public perception of your business, and it might take years to fully recover. Learn how to avoid the following five branding errors that continually plague small business owners.[read more]

social media meltdown / shutterstock

It’s easy to read about best practices, nod your head in agreement, and then move on. But the fine folks Amy’s Baking Company are in the middle of writing a modern cautionary tale that shows just how important keeping control of your social self really is.[read more]

Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook. Create a content calendar that has different types of content offerings every day. Try to diversify as much as possible.[read more]

The multi-channel mix is a lot like snowflakes. No two multi-channel marketing efforts are exactly alike. While multi-channel campaigns have many of the same elements, they are often executed slightly differently as different companies weight the mix and channel utilization in different ways.[read more]

What kinds of social media accounts do I need? Facebook? Twitter? Instagram? What will I post about? Who cares about what I ate for breakfast? Do my clients really use social media? Is it a big waste of time?[read more]

Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing.[read more]

A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”[read more]

Marketing master? (Image: thecomeupshow / Flickr)

What if you created your own ‘Wu-Tang Clan’ of internal experts assigned to attract and build specific segments of your market? What if you leveraged the audiences they built on their own to create a powerhouse when you brought those experts and their communities together?[read more]

Blog images

Sick and tired of the same stale stock photos that everyone else uses? Here are a few free resources and techniques for professional do-it-yourself blog post images that will enhance reader engagement and click-throughs to your blog articles.[read more]

Chris Hadfield

Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation. If you haven’t followed his exploits, not to worry, he has bestowed upon us an absolutely amazing library of content on Facebook, Twitter and YouTube.[read more]

If you are using the internet for marketing your painting company, plagiarism and copyright infringement is an issue you will inevitably face twice. Once when you are building your site to make sure you are not using copyrighted material. The second time is every day after that to make sure your unique content is not being used by someone else.[read more]

I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going). True or not, despite the rose-colored prism that this infographic paints – the process to understand customer pain points, address them and distribute content is some really great insight.[read more]

Is now the time to shed the one-size-fits-all marketing strategy and focus on the individual consumer? This infographic shows that your customers think so.[read more]

Some very cool branded content popped up this week from a few unexpected sources. Not only is this content unique and original, it is coming from companies new to the branded content game.[read more]

Many website owners hesitate when it comes to promoting their business in other markets. The questions of different languages, cultures, traditions works as barriers and the fear of an unknown customer holds businesses back. If you really want to grow and become a global brand then you and your organization needs to deal with these issues as soon as possible.[read more]

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.[read more]

The best of marketing has always been about behavioral economics and those proven strategies that ‘nudge’ people to buy or take an action. Recently, behavioral science has been popularized and, even advanced, by some pretty smart people.[read more]

David Robins is CEO and founder of Binfire, a project management tool that focuses on collaborative work. Robins started out with a company for consulting services for data storage and project management in 2008. Two years later, they developed a tool that would make monitoring of work easier and more productive.[read more]