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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
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New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

11 Lessons about Digital Communities from Rome: A Photo Essay

April 16, 2014 by Courtney Hunt

Rome.

It may be an ancient, bricks and mortar city, but the buildings, infrastructure and inhabitants of Rome offer many design insights into cyberspace, particularly when it comes to building, maintaining, and participating in digital communities. This post shares 11 lessons, organized into three feng shui-inspired themes.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]

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Do's & Don'ts for Outsourcing your Social Media

April 12, 2014 by Travis Huff
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Social Media Outsourcing

In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses. Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang buck.[read more]

Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad
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Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

Your Own League of Superfans: Three Types to Recruit

April 8, 2014 by Loni Stark

Superfans / shutterstock

If you don’t already know them, chances are your super­fans are in hid­ing or dis­guise. They’re like Super­man before he under­stood his pow­ers, or Bat­man before he found his rea­son to fight. To help you recruit your own league of super­fans, I’ve out­lined three types of peo­ple to tar­get.[read more]

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#Social Survival Manifesto Principle No. 10 Pay it Forward, Now

April 7, 2014 by Tom Liacas

Social survival manifesto.

It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its clients and stakeholders?[read more]

Boards with Benefits: 5 Stand Out Brands on Pinterest

April 7, 2014 by Deanna Baisden

Pinning to build community

Through the curation and construction of creative, innovative and engaging Pinterest boards, companies can find their own unique success in building a branded community that fosters business growth. In an effort to separate the bland from the bold, I've rounded up 5 brands that are focusing less on pinning and more on community building.[read more]

Success in the World of Social Media: What Really Matters Most?

April 7, 2014 by Robert White

 Social media success?

Social media can, of course, be a tremendously powerful and effective tool to enhance a company’s reputation and to gain market share. By engaging with and enabling clients in a thoughtful, respectful and meaningful way in the online world, you can help create with them a genuine community.[read more]

Thinking Small About Social Media Marketing

April 7, 2014 by Matthew Peneycad

social media marketing: think small

It doesn’t matter if you have tens of millions of subscribers to your various social media networks if they’ll never be inclined to purchase your product or service. And if you’re hell-bent on growing your community essentially for the ‘free media impressions’, let me break some news to you, they’re not free.[read more]

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Social Media Transforms the College Basketball Arena

April 6, 2014 by Scott Brand

Social Media and Basketball

The timing of social media's presence in college basketball couldn't be more fortuitous for the once trailblazing, but now stagnant entertainment sport. College basketball desperately needs a kick-start to attract more fans as it finds itself at crossroads.[read more]

The Human Contract You Sign When You Use Social Media

April 4, 2014 by Isra Garcia
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Be human (Photo: Kirilo)

You need to understand the human contract you signed up to when you started using the social web, every time you connect and interact. This isn’t a piece of paper or a PDF file you store in your tablet; it’s a contract of principles, coherence, ethics and ideals.[read more]

Make the Most of Twitter: 4 Questions to Ask Before You Tweet

April 3, 2014 by Kimbe MacMaster
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Question you should ask before you tweet.

Every single tweet is an opportunity; an opportunity to build a brand, to start a relationship, to close a deal. So maybe it's time we slow down the content pumping machine and evaluate whether we're really producing the most valuable content on Twitter.[read more]

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Best Thinkers Webinar Recap: The New Secret Sauce for Customer-Centric Enterprises

April 2, 2014 by Paul Dunay

online communities

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Online Community: The New Secret Sauce for Customer Centric Enterprises. Panelists included Vanessa DiMauro,Tamera Rousseau-Vesta, and Nathan Roth.[read more]

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True Life: My Mom Receives More Facebook Engagement Than I Do

April 2, 2014 by Samantha Rupert

Facebook engagemet. 

Why should brands care that my mom gets more engagement than I do? Well, its a telltale sign of Facebook's aging demographic, an important change marketers need to recognize. As technology advances and becomes more integrated into our everyday lives, we can expect the number of older users to rise.[read more]

Introducing Your New BFF: The Superfan

April 2, 2014 by Loni Stark

The Superfan.

You don’t have to be a pop star to inspire super­fans. Every­day prod­ucts and com­pa­nies also have super­fans who show their alle­giance by buy­ing, tweet­ing, com­ment­ing, review­ing, and start­ing con­ver­sa­tions online sim­ply because they want to. You may not know it yet, but your brand has a loyal, enthu­si­as­tic fol­low­ing just wait­ing to be discovered.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

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Social Advocacy & Politics: Breaking Up with Facebook Is Hard to Do... Or Is It?

April 1, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

When it comes to advocacy and political campaigns, many online organizers are ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, and it is better for niche communication than mass communication. On the other hand, two-thirds of all internet users in the US use Facebook.[read more]

7 Habits of Highly Effective Social Media Managers

April 1, 2014 by Corey Padveen

Social media managers.

While every social media manager approaches his or her job differently, here are a few habits that the most effective social media managers will have in common. These 7 criteria should be applied if you want to succeed in your role. With a medium that changes as often and as quickly as social, it’s important to be on top of your game.[read more]

 
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