Community Management

Troll control tips!

Solid 'House Rules' are the anchor of a troll-proof Community Management policy. This subject comes up when I counsel clients who face attacks that threaten online reputation. Those who run social accounts that draw unwanted visitors will find this especially useful.[read more]

In 2012, Nissan tapped into their social community's passion for rebuilding classic cars by introducing Project 370Z, the first ever social media build of a classic car. Over eight weeks, Nissan gave its community a choice of the car to restore, the parts to use, and the colors to paint it; together the community built a car from the ground up.[read more]

The majority of brands aren’t sure about how to measure the success of social ads, including Twitter promoted trends, featured Facebook posts and LinkedIn placements. Uberflip’s latest infographic illustrates the increasing adoption of social ads among marketers, the amount of dollars allocated on these channels, and the effectiveness of these paid social media campaigns.[read more]

Wendy Lea, CEO of Get Satisfaction

I had a chance to sit down with Wendy Lea, CEO of Get Satisfaction to discuss how some of the topics that you will see at the Social Shake-Up Conference created the need for companies like hers. The following is a transcript of our conversation.[read more]

Social Survival Manifesto

The third Principle of the #Social Survival Manifesto: The irksome fact that corporate messaging online is always subject to public alteration. This third Principle bothers the heck out of folks in Marketing and Corporate Communications, because the multitudes online control the conversation.[read more]

Best iPhone apps

The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.[read more]

In marketing you can never keep doing the same thing over and over again. You have to constantly switch things up and test your strategies and Facebook is no different. Test different kinds of posts between text, pictures, video, links, polls, etc.[read more]

interview questions/shutterstock

Social media has grown a lot since 2010, and marketers have undoubtedly become a bit more comfortable with new media, but the problems of competency and time still haunt a business’s marketing efforts. A social media manager is often brought into a company to solve those problems.[read more]

Google+: what's it all about?

You are a business and you think Facebook and Twitter are the best social networks to be on? You aren’t alone in thinking that, but have you considered using Google+ ? With well over 300 million active users, it’s time we showed Google+ some love.[read more]

Social customer service is under the spotlight. Here's a look at how the UK and US retailers rated as the 'pick of the crop' look after their customers on social media.[read more]

guest blogger/shutterstock

Guest posting is a partnership between two individuals and on the content manager end, there should be some idea of what the blog post you plan on featuring from the guest writer should look like.[read more]

Social media "Giants"

The Giants not only lead the pack when it comes to social innovation and engagement, but they’re the OG’s when it comes to implementing it – they were among the first teams to adopt Instagram and Google+, quickly recognizing the wide demographic of their quirky, rabid fan-base.[read more]

social media superhero/shutterstock

There is an epidemic sweeping the social world. It is silent, unforgiving, and is responsible for many social media marketer’s downfall: fluff content. Fluff content is super conceptual information that is hard to actually put into action.[read more]

blogger outreach

Bloggers are climbing their way up to the top of important content producers. They’ve even arguably become more beneficial than celebrities in the influencer space because of their uber loyal networks. To successfully appeal to bloggers, PR pros are using their traditional charm with a few minor tweaks.[read more]

We form relationships within a context. As you and I talk about a specific subject such as social media marketing, we begin to build a relationship around that specific topic. If we build a trusted relationship around this subject, you will be likely to consume the content I share on this subject over time.[read more]

Have a call to action to increase PTAT. Include a nice picture to boost ‘Edge Rank’. Optimise the length of your update. Really? How about you actually say something? Have an opinion. Say something unexpected. Be controversial. Get noticed.[read more]

Managing a Facebook brand page takes time and effort. Just creating a page won’t help you reach your marketing goals. But it turns out, there are some super simple steps you can take to start gaining traction for your page. So simple, in fact, that many people miss them. Don’t let your page linger in obscurity. Take a few minutes each day over the next couple weeks to carry out these 16 easy steps.[read more]

We live in a world where every one of us is, in some way, a publisher. The combination of a never-ending thirst for content with a never-ending stream of new content on social media has shaped an opportunity for brands to build relevant follower bases on social media. Here are 3 tools to help you discover interesting and relevant content for your target audience.[read more]

Corporate power and profits do not confer greater respect and deference from peers on social media. Not only is equal speaking time the law of the land but the unwritten etiquette of all social media interactions greatly rewards humility and listening to others, whether the others are VIPs or couch commentators. Behaving like just one of the gang helps reputation and builds goodwill, while bullying, arrogance and condescension are given a collective thumbs down.[read more]

Marketing evolution / Tom Fishburne

Consumer trust is a critical factor in marketing. If an individual doesn’t believe your brand can deliver on its promises, or provide something better than its competition, they probably won’t ever make a purchase. Leverage the thoughts, words, and images of real human beings - with their permission, of course.[read more]