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To the Brand Behind Me in the SERPs on Google

April 14, 2014 by Chad Pollitt

Matt Cutt's zombie movie.

Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.[read more]

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A Different View on SEO in a Post-Hummingbird World

April 10, 2014 by Randy Milanovic
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Different view on SEO.

The way to look at SEO, and specifically search optimization in a post-Hummingbird world, isn't that it's getting harder, but that things are getting better. In order to come out on top, a business or marketer needs to be relevant, timely, and engaging. That's something we should all be shooting for all along.[read more]

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Local Citations Matter More Than Ever for Google SEO

April 9, 2014 by Christi Tasker

Local citations for SEO / shutterstock

In case you haven’t been keeping up with Google’s SEO updates for this year, you might be surprised to find that your local citations will carry even more weight than ever before. Not only will they influence your potential local clients and customers, but Google will now weigh them in search rankings.[read more]

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Search Query Analysis to Increase eCommerce Website Conversions

April 9, 2014 by Jason Hawkins

eCommerce SEO campaigns / shutterstock

One aspect of internet marketing that is just as important as SEO is data driven search query analysis for eCommerce SEO campaigns. Chances are if you know a thing or two about SEO or PPC, you should be getting some targeted traffic. To truly succeed online, you must focus your efforts on converting this traffic into sales.[read more]

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The Internet Marketers Survival Guide for 2014

April 7, 2014 by Seth Rand
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Internet marketers survival guide.

As of 2014, an estimated 40% of the world’s population uses the internet. Gaining a competitive edge on the internet gets more difficult each year, as marketers across the globe continue to vary their strategies. In a survival situation, the right skills and tools will ensure your safety, security, and comfort.[read more]

Locally Grown SEO Just Tastes Better

April 7, 2014 by Meghan Hunt

Local SEO

If you're running a small business, then one of your most important assets is a smart SEO strategy. In fact, nearly 60% of B2B businesses say SEO has the biggest impact on lead generation, which means customers. Local businesses work within a very competitive space with pretty tight margins.[read more]

Why Being on the First Page of Google Is Meaningless

April 7, 2014 by Jody Biagini
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Google Search Results

 

We hear it every day. ‘I want to be number one on Google.’ Of course you do. Because when your boss does a few searches and doesn’t find you there, you hear about it, right? You probably see that messaging filling your inboxes from inquiring ‘SEO’ companies that promise to ‘make it happen’.[read more]

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Epic Link Building: Does Getty Deserve a Guinness?

April 6, 2014 by Brian Hughes

Link Building Campaign

Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty’s shocking news.[read more]

Boosting Your Click-Through Rate: Standing Out in Google Search

April 5, 2014 by Michael Bird

Google and Click-Through Rates

Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results.[read more]

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Socially Stephanie: Google Plus and Twitter for Local Businesses

April 4, 2014 by Stephanie Frasco
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Socially Stephanie to the rescue!

"Dear Socially Stephanie: I run a local services business. Think plumbing, cleaning, the type of business that would be featured on Dirty Jobs. I am having a hard time coming to terms with the idea that social media can actually help my business. It's not sexy. It's not exciting. Why would people want to receive posts about what we do?"[read more]

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6 Key Learnings on Content Marketing from Social Media Marketing World

April 4, 2014 by Dan Gingiss

Social Media Marketing World 2014

More than 2,000 people descended on San Diego last week for the second annual Social Media Marketing World. I attended several panels and keynotes on content marketing, and learned a lot from a wide variety of experts. Here are some of the best takeaways from my live-tweeting.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

Eight-Step Process to Clean-up Your Online Reputation

April 1, 2014 by Gini Dietrich
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clean reputation / shutterstock

Negative reviews, untrue comments, and trolls are pushing their way to the top of search rankings, so when someone Googles you, they find all of these negative things said about you that might be 100 percent false. Cleaning up your online reputation is now a very real thing, and the proper process goes a little like this.[read more]

How and Why Syndicated Content Can Work For You

March 31, 2014 by Julia McCoy

One of the most effective strategies to build credibility and trust while boosting your SEO efforts is to let a third-party webpage publish your content. Yes, that’s right! Called content syndication, this can become your powerful ally in the long run.[read more]

High Quality Articles That Conform to Google Hummingbird

March 28, 2014 by Michael Wood
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Matt Cutts of Google

Google has shifted their focus toward a more “mobile-friendly” search algorithm. But what happens to content that was geared toward the old Google algorithms? And how can you get articles that conform to Google Hummingbird on your website? In large part, most of the old, keyword-rich content is being struck down by Google.[read more]

7 Ways Content Is Setting the Trends for SEO and Google Algorithms

March 27, 2014 by Julia McCoy

Content is setting trends for SEO.

There’s just no veiling this fact, folks: content has been king for a while now. (Did you know Bill Gates forecasted this all the way back in 1996?) Back in 2013, Entrepreneur told us to ditch the cold call sales technique and invest in blogs and Twitter instead. Notable sources like Copyblogger forecasted that 2013 would be the year of the writer.[read more]

Is It a Penalty or an Algorithm Change?

March 26, 2014 by Caroline Melberg

details about Google penalty / shutterstock

Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. But to avoid penalties in the first place, focus your energy on keeping your websites well optimized and attracting the right audience for your brand.[read more]

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The Internet Marketing Pyramid: Why Every Business Needs a Healthy Diet of all 5 Internet Marketing Groups

March 23, 2014 by Brian Hughes
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Marketing Targets

It’s been drilled into your head since childhood: “Eat your vegetables!” During school you’re told, “Make sure to include all five food groups in your diet.” Then, it becomes a matter of memorizing all five food groups and their respective importance.[read more]

Why You Have Been Thinking of Social All Wrong

March 19, 2014 by Lou Cimaglia

Don't get social all wrong.

Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.[read more]

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#SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

March 19, 2014 by David Amerland

Social Media Today PowerTalk recap.

Educating clients, even screening them before taking them on; showing customers what they need to do in order to help the marketers they have hired; teaching customers about their own business: these are all signs of a disruption taking place in marketing. SMT Power Talk guests Randy Milanovic and Mike Allton illuminated that for us last week.[read more]

 
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