SEO

Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.[read more]

What does SEO look like when tailored to a Spanish-speaking audience? Here’s a hint: it’s not about a direct translation of keywords. Basic literary translation theory says that good translations move beyond issues of “letter” (that is, a literal word-for-word trot) into the “spirit” of the language.[read more]

Ann Smarty: Owner of MyBlogGuest and SEOSmarty.

Getting many of the SEO and social media experts of today in one place is a great way to compare thoughts and figure out what direction to take your business in the coming months. We asked eight industry leaders the following question: "What new SEO or social media tool (or new feature of a tool) are you most excited about using in 2013?"[read more]

In the past, PPC and SEO were usually kept separate, but the lines quickly became blurred as marketers began to realize that the PPC data gathered could really help a company’s SEO efforts succeed. The opposite is true as well, but PPC skills usually come before SEO skills for many companies.[read more]

In dealing with Infinite Scrolling, the use of SEO is going to be absolutely essential. You can tell if you are making it easy for your site to be crawled by disabling JavaScript and then looking to see if there are links to static archive pages, usually organized by year and/or by month. You can also organize this by topic instead, if that makes more sense for your website.[read more]

While content is obviously important, what is more important is the context it is provided in. A lot of successful entrepreneurs and marketers have shown us that in order to truly make the most out of digital marketing, it is imperative that firms are able to integrate technology with creativity.[read more]

When you publish your blog post, ideally you want Google to index it and send you relevant traffic for free! But to get that traffic you need to help Google so the content is indexed correctly–and that means your blog content needs to be optimized so that Google can more easily discover it. Translation? Blog visibility and website traffic.[read more]

Copywriting tips via David Ogilvy

David Ogilvy is known throughout the copywriting and advertising industries as “The Father of Advertising.” For a quick snack-break-sized read, scan through these nine tips on copywriting, content writing, and general advertising, straight from the master.[read more]

seo/shutterstock

If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.[read more]

One example for instance is that Google is highly likely to clamp down on miss-spellings and poor grammar. Word processors show us how easy it is for an algorithm to spot bad writing and incorrect spellings, and so it’s safe to presume that Google probably knows how to do this too. More to the point though, we also know that Google wants to pair visitors with high quality, well-researched content that preferably comes from recognized brands and real corporations.[read more]

It’s incredibly easy to want to create a short list of keywords that you want to make priority and then put all of your resources into those keywords. This gives you a smaller number of keywords to work with (usually about 10 to 15), and it allows you to focus on the keywords that are really driving the most traffic.[read more]

It’s always good to stop and think about some of the terminology floating around the SEO world, and the terms associated with linking are some of the best. You have internal and external links, on-page and off-page links, and then you also have link anchor text and linking to the name anchor. Confusing, right?[read more]

commerce content (and links within that content) is typically found in the form of reviews and guides for a specific product. Partnering with an ecommerce site means that you will be using affiliate links within your content, which again, just won’t work for Google. So what’s the solution? Treat these links like you would sponsored content and use a nofollow. You can never go wrong with a nofollow tag.[read more]

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.[read more]

For some reason, those behind Bing simply aren’t talked about as much as Matt Cutts. Google might control more of the search market (a lot more, controlling 67 percent of the market), but that doesn’t mean that Bing isn’t important.[read more]

Webmasters deserve everything they get. There, I've said it. If you've had a penalty from Google you deserve it. If you've had a penalty since Penguin hit last year for the first time then you not only deserve it, you're being very cavalier with your business.[read more]

building your blog

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.[read more]

social media and SEO

You have finally mastered getting your business on Facebook, Twitter and even LinkedIn. But another social way that has become important in enhancing traffic to your site is social bookmarking.[read more]

SEO Zen wisdom

What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly.[read more]

In almost all things business, it helps to look at your competition. You want to try and be aware of what they are doing and how their decisions are affecting their successes and failures. You may want to model something similar and do it better. SEO is no different.[read more]